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Marketing Y Capitalismo
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Book Synopsis Marketing Hipnótico by : Antonio Jesus García Jaimez
Download or read book Marketing Hipnótico written by Antonio Jesus García Jaimez and published by . This book was released on 2020-04-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Libro Es SÓLO Para Ti Si: Buscas Libros De Marketing Digital Para Emprendedores Necesitas Un Gran Libro De Negocios Online O Estrategia Digital Te Encanta Ganar Dinero Y Las Riquezas Que Proporciona El Éxito Online Pero Antes De Que Entres Y Descubras Lo Que He Preparado Para Ti, Quiero Decirte Que No Se Trata De Un Simple Libro Sobre Growth Hacking, SEO Avanzado O Marketing Online Para Emprendedores. De Hecho, Tampoco Es Un Conjunto De Tips Para Facebook En Español. Ni Siquiera Está Escrito Para Gente Normal Que Quiere Pasar De Cero A Uno En Busca Del Libro Del Networking U Organizaciones Exponenciales Que Les Sacará De Pobres. Este Libro Es Mucho Más Que Eso. Pero Tú No Crees En Los Milagros. Yo Tampoco. Por Eso No Te Quiero Ofrecer Un Simple Libro De Marketing Para Dummies, Ni Un Libro Negro Del Emprendedor Con Conceptos Difíciles De Entender. Desde El Minuto 1 Quiero Ser Absolutamente Claro Y Franco Contigo. Una Vez Acabes Este Libro: Sabrás Cómo Hacer Publicidad Digital Desde Facebook, Con Una Estructura De Comunicación Hipnótica Y Altamente Atrayente (Te Lo Desvelo A Partir De La Página 97) Conocerás Los Secretos Del Diseño Web Que Más Tráfico Online Atrae A Tu Negocio Tendrás Herramientas De Promoción Mucho Más Poderosas Que Google Adwords, Google Analytics O Que Cualquier Otro Libro De Publicidad Creativa. Estarás Al Tanto De Los Trucos Más Lucrativos Del Social Media Marketing. Serás Testigo De Una Profunda Transformación Digital De Tus Talentos Casi De Forma Automática. Tu Branding Se Colará En La Mente De Tu Avatar Con La Facilidad Con Que Se Cuela El Agua Entre Los Dedos De Las Manos. El Hecho De Que Estés Ojeando Estas Líneas Significa Que Eres Alguien Especial En Busca De Cosas Excepcionales Y Que Buscas Un Cambio De Vida Para Vivir De Ingresos Pasivos, Vivir Sin Jefe, Vivir Con Abundancia O Simplemente Buscas Otra Forma De Vivir Más Lucrativa Y Cómoda. De Hecho, Quiero Que Descubras Por Ti Mismo Las Maravillas De Esta Vaca Púrpura Que Pongo En Tus Manos Para Pasar A Otro Nivel Y Dejar Atrás Las Cosas Inútiles Del Día A Día. No Pienso Darte Tips Ni Consejos Para Saber Perder O Consuelos Para Perdedores, Quiero Hacer De Ti Alguien Con La Capacidad De Poner El Mundo En Venta Y Monetizar Tus Talentos Como Hizo Seth Godin O Brian Tracy Con Su Fórmula De Marketing 4.0 Y Marketing B2b Y Destaques Con Un Éxito Abrumador Como Los Libros Más Vendidos De 2020. Accede Ahora Y Disfruta. Dedicado A Todos Los Buscadores De Libros De Venta Por Valor Y Cambio De Vida. Ojalá Siempre Haya Gente Como Tú. Entra Ahora. Enjoy The Digital Transformation.
Book Synopsis The Marketing Era by : Kalman Applbaum
Download or read book The Marketing Era written by Kalman Applbaum and published by Routledge. This book was released on 2004-06-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
Book Synopsis El Zen Y El Arte Del Capitalismo Funk by : Karun Philip
Download or read book El Zen Y El Arte Del Capitalismo Funk written by Karun Philip and published by iUniverse. This book was released on 2020-05-17 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Una cura para la pobreza? Este libro ofrece una nueva explicación sobre por qué el capitalismo tiene éxito en donde lo tiene y, sin embargo, fracasa a la hora de lograr conceder una ayuda social universal, como afirman que debería sus defensores más ruidosos. Al analizar el asunto del problema del metaconocimiento, por qué las personas más desfavorecidas no saben cómo descubrir qué conocimiento es valioso, dónde adquirirlo y cómo financiarlo, el libro descubre la razón esencial para la pobreza sempiterna de comunidades enteras. El libro comienza con un axioma fundamental que expone que el conocimiento es falible (y el metaconocimiento aún más) y discute sus implicaciones para las ideas que surgen en los temas de ayuda social, educación, emprendimiento, banca, legislación, ética y religión. En el apéndice titulado «Guía de un racionalista sobre religión», el libro ofrece una interpretación de las principales creencias religiosas del mundo a la luz del axioma de la falibilidad.
Book Synopsis The Dark Side of Marketing Communications by : Tim Hill
Download or read book The Dark Side of Marketing Communications written by Tim Hill and published by Routledge. This book was released on 2020-10-28 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Book Synopsis Marketing ecosófico by : Eliane Almeida/Fred Tavares/Marcelo Fornazin
Download or read book Marketing ecosófico written by Eliane Almeida/Fred Tavares/Marcelo Fornazin and published by Editora Senac Rio. This book was released on 2024-09-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ao longo dos anos, o marketing migrou da área econômica para outras áreas das ciências sociais, da psicologia e da comunicação. Assim, aproximou-se do consumidor por meio do capitalismo rizomático que tudo atravessa, produz, reproduz e agencia, trazendo à tona as tensões socioambientais. E a esse novo olhar para o marketing ambiental demos o nome de “marketing ecosófico”. Fruto de densa pesquisa teórica, "Marketing ecosófico: um novo olhar para o marketing empresarial (rizoma verde, sustentabilidade, ESG)" baseia-se nos conhecimentos de Félix Guattari e Gilles Deleuze. Tal pesquisa é consubstanciada por autores que dialogam com eles sobre como o “capitalismo rizomático” engendra e maquina o consumo verde e a “produtilização da natureza” para exploração das grandes empresas multinacionais e transnacionais. A obra deve ser lida por executivos da alta gestão, profissionais de marketing, pesquisadores, professores e alunos empenhados no desenvolvimento de uma visão sustentável de negócios, a fim de promover o bem-estar de comunidades, parceiros e da sociedade. Também é leitura obrigatória para todos os professores e pesquisadores de marketing que estejam interessados em promover práticas de marketing social e sejam ambientalmente responsáveis.
Book Synopsis Marketing the Revolution by : Michael Mosbacher
Download or read book Marketing the Revolution written by Michael Mosbacher and published by . This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis O Papel do marketing em momentos de crise do capitalismo by : Vinícius Andrade Brei
Download or read book O Papel do marketing em momentos de crise do capitalismo written by Vinícius Andrade Brei and published by . This book was released on 2009 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rents written by GERRIT. DE GEEST and published by . This book was released on 2018-09-06 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic rise of income inequality has been caused by advances in marketing. Marketers have become better at causing and exploiting market distortions in legal ways. The legal system, in principle, should prevent the deliberate creation of market failures, but it has not evolved at the same speed. Business schools have outsmarted law schools.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Book Synopsis Capitalism and Inequality by : G.P. Manish
Download or read book Capitalism and Inequality written by G.P. Manish and published by Routledge. This book was released on 2020-12-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism and Inequality rejects the popular view that attributes the recent surge in inequality to a failure of market institutions. Bringing together new and original research from established scholars, it analyzes the inequality inherent in a free market from an economic and historical perspective. In the process, the question of whether the recent increase in inequality is the result of crony capitalism and government intervention is explored in depth. The book features sections on theoretical perspectives on inequality, the political economy of inequality, and the measurement of inequality. Chapters explore several key questions such as the difference between the effects of market-driven inequality and the inequality caused by government intervention; how the inequality created by regulation affects those who are less well-off; and whether the economic growth that accompanies market-driven inequality always benefits an elite minority while leaving the vast majority behind. The main policy conclusions that emerge from this analysis depart from those that are currently popular. The authors in this book argue that increasing the role of markets and reducing the extent of regulation is the best way to lower inequality while ensuring greater material well-being for all sections of society. This key text makes an invaluable contribution to the literature on inequality and markets and is essential reading for students, scholars, and policymakers.
Book Synopsis Clickbait capitalism by : Amin Samman
Download or read book Clickbait capitalism written by Amin Samman and published by Manchester University Press. This book was released on 2023-09-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notion of ‘clickbait’ speaks to the intersection of money, technology, and desire, suggesting a cunning ruse to profit from unsavoury inclinations of one kind or another. Clickbait capitalism pursues the idea that the entire contemporary economy is just such a ruse; an elaborate exercise in psychological capture and release. Pushing beyond rationalist accounts of economic life, this volume puts psychoanalysis and political economy into conversation with the cutting edges of capitalist development. Perennial questions of death, sex, aggression, enjoyment, despair, hope, and revenge are followed onto the terrain of the contemporary, with chapters devoted to social media, online dating apps, cryptocurrencies, NFTs, and meme stocks. The result is a unique and compelling portrait of the latest institutions to stage, channel, or reconfigure the psychic energies of political and economic life.
Book Synopsis The Essence of Capitalism by : Humphrey McQueen
Download or read book The Essence of Capitalism written by Humphrey McQueen and published by . This book was released on 2003 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents the Coca-Cola Corporation as a paradigm of the modern market economy. He shows how the corporation brilliantly adapted itself to the changing social and economic conditions of the U.S. and how it used its powers to influence the world around it.
Book Synopsis Publicidad y hegemonía by : Eliseo Colón Zayas
Download or read book Publicidad y hegemonía written by Eliseo Colón Zayas and published by Editorial Norma. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicidad y estética : de la poesía, de la pintura, de la psicología - Hacia una semiótica de las pasiones o poética de los efectos - Efecto, narrativa, producto / - Publicidad y modernidad / - Canon publicitario : agosto de 1914 : la apología necesaria - Publicidad y hegemonía - Un nuevo tiempo, un nuevo espacio - Desacralización modernista - Racionalismo y tiempos modernos.
Book Synopsis Consumers and Marketing in Emerging Markets by :
Download or read book Consumers and Marketing in Emerging Markets written by and published by . This book was released on 2013 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Publicidad contagiosa by : Silvia Sivera
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Book Synopsis New Age Capitalism by : Kimberly J. Lau
Download or read book New Age Capitalism written by Kimberly J. Lau and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding Business by : Vivek Suneja
Download or read book Understanding Business written by Vivek Suneja and published by Psychology Press. This book was released on 2000 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical introduction to the workings of the market, looking particularly at the diversity of market economies, their successes and shortcomings. Alternative approaches, including Marxist and Keynesian, are also discussed.
