Marketing Wireless Products

Download Marketing Wireless Products full books in PDF, epub, and Kindle. Read online Marketing Wireless Products ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing Wireless Products

Author : Sarah-Jayne Gratton
Publisher : Routledge
ISBN 13 : 1136379258
Total Pages : 289 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Marketing Wireless Products by : Sarah-Jayne Gratton

Download or read book Marketing Wireless Products written by Sarah-Jayne Gratton and published by Routledge. This book was released on 2012-08-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily responsible for communicating a product's message to the consumer. To those entering the world of technology marketing for the first time, Marketing Wireless Products provides a valuable tutorial, opening up the reader to the thoughts and experiences of industry figureheads, whilst encouraging the birth of fresh perspectives. To existing technology marketers, the book provides a valuable reference, allowing the reader to consider his/her particular approach to marketing alongside the successes and failures of peers. The book is accompanied by a regularly updated web site to keep up with advances in the field as this is such a fast-moving area and technology is continuing to change rapidly.

Wireless Rules

Author : Frederick Newell
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (97 download)

DOWNLOAD NOW!

Book Synopsis Wireless Rules by : Frederick Newell

Download or read book Wireless Rules written by Frederick Newell and published by McGraw-Hill Companies. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps show how to improve customer loyalty with individualized messages and how to use B2B opportunities.

Mobile Marketing

Author : Alex Michael
Publisher : Routledge
ISBN 13 : 0750667478
Total Pages : 249 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Mobile Marketing by : Alex Michael

Download or read book Mobile Marketing written by Alex Michael and published by Routledge. This book was released on 2006 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the latest mobile marketing tactics.

Branding Unbound

Author : Rick MathiesonR
Publisher : AMACOM
ISBN 13 : 0814428908
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Branding Unbound by : Rick MathiesonR

Download or read book Branding Unbound written by Rick MathiesonR and published by AMACOM. This book was released on 2005-08-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.

Mobile Advertising

Author : Chetan Sharma
Publisher : Wiley
ISBN 13 : 9780470185988
Total Pages : 0 pages
Book Rating : 4.1/5 (859 download)

DOWNLOAD NOW!

Book Synopsis Mobile Advertising by : Chetan Sharma

Download or read book Mobile Advertising written by Chetan Sharma and published by Wiley. This book was released on 2008-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.

Mobile Marketing For Dummies

Author : Michael Becker
Publisher : John Wiley & Sons
ISBN 13 : 0470929510
Total Pages : 412 pages
Book Rating : 4.4/5 (79 download)

DOWNLOAD NOW!

Book Synopsis Mobile Marketing For Dummies by : Michael Becker

Download or read book Mobile Marketing For Dummies written by Michael Becker and published by John Wiley & Sons. This book was released on 2010-09-14 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

The Mobile Commerce Revolution

Author : Tim Hayden
Publisher : Pearson Education
ISBN 13 : 0789751542
Total Pages : 201 pages
Book Rating : 4.7/5 (897 download)

DOWNLOAD NOW!

Book Synopsis The Mobile Commerce Revolution by : Tim Hayden

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

Marketing on the Go

Author : Ben Deleon
Publisher : Brandel, Inc
ISBN 13 : 1878478818
Total Pages : 158 pages
Book Rating : 4.8/5 (784 download)

DOWNLOAD NOW!

Book Synopsis Marketing on the Go by : Ben Deleon

Download or read book Marketing on the Go written by Ben Deleon and published by Brandel, Inc. This book was released on 2004 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mobile Marketing

Author : Daniel Rowles
Publisher : Kogan Page Publishers
ISBN 13 : 0749469390
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Mobile Marketing by : Daniel Rowles

Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

Sports Marketing

Author : Matthew D. Shank
Publisher : Routledge
ISBN 13 : 1317743458
Total Pages : 702 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!

Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Internet Marketing

Author : Carolyn F. Siegel
Publisher : South-Western College
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.E/5 ( download)

DOWNLOAD NOW!

Book Synopsis Internet Marketing by : Carolyn F. Siegel

Download or read book Internet Marketing written by Carolyn F. Siegel and published by South-Western College. This book was released on 2006 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Wireless Marketing

Author : Robert A. Steuernagel
Publisher : Wiley-Interscience
ISBN 13 : 9780471316503
Total Pages : 0 pages
Book Rating : 4.3/5 (165 download)

DOWNLOAD NOW!

Book Synopsis Wireless Marketing by : Robert A. Steuernagel

Download or read book Wireless Marketing written by Robert A. Steuernagel and published by Wiley-Interscience. This book was released on 1999-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about marketing wireless services and devices Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services--you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market. Based on Steuernagel's 1992 book Cellular Marketing, this unique, up-to-date work helps you to: Create a marketing plan and organize a marketing department Sell wireless services and compete effectively in the era of PCS and ESMR Deal with marketing-related issues such as pricing, sales, advertising, promotion, and product management Use market definition, competitive analysis, performance measurement, and productivity to boost sales and competitiveness Appreciate how the marketing strategy is closely linked to engineering, finance, and operations

EBOOK: Principles and Practice of Marketing

Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)

DOWNLOAD NOW!

Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

Mobile Marketing Channel

Author : Mahmud Akhter Shareef
Publisher : Springer
ISBN 13 : 3319312871
Total Pages : 132 pages
Book Rating : 4.3/5 (193 download)

DOWNLOAD NOW!

Book Synopsis Mobile Marketing Channel by : Mahmud Akhter Shareef

Download or read book Mobile Marketing Channel written by Mahmud Akhter Shareef and published by Springer. This book was released on 2016-04-23 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Plunkett's Almanac of Middle Market Companies 2009

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921209
Total Pages : 663 pages
Book Rating : 4.5/5 (939 download)

DOWNLOAD NOW!

Book Synopsis Plunkett's Almanac of Middle Market Companies 2009 by : Jack W. Plunkett

Download or read book Plunkett's Almanac of Middle Market Companies 2009 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-08 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.

Conquering the Wireless World

Author : Douglas Lamont
Publisher : Capstone
ISBN 13 : 9781841121383
Total Pages : 0 pages
Book Rating : 4.1/5 (213 download)

DOWNLOAD NOW!

Book Synopsis Conquering the Wireless World by : Douglas Lamont

Download or read book Conquering the Wireless World written by Douglas Lamont and published by Capstone. This book was released on 2001-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-opener: in the future, you cannot do marketing without taking the mobile Internet into consideration." Ing. S. Meacci, President, Italian Marketing Association-AISMCEO Databank "No one understands and explains the market dynamics and forces of m-commerce better than Prof. Lamont. While I've been well aware of the implications of m-commerce in the small, only this book gave me the big, whole picture. This book is the definitive reference for mobile marketing." Steve Tendon, General Partner, Tendon Consulting Group, Sweden "Everyone agrees that the mobile Internet will create a paradigm shift in the ways that we work and live. There is less agreement, however, in where the business opportunities and pitfalls can be found in the wireless pace. Douglas Lamont's Conquering the Wireless World offers a clear and analytical plan to help wireless leaders develop winning marketing plans and strategies." David Jacobson, Partner, Sonnenschein Nath & Rosenthal & Organizer of First tuesday and Mobile Wednesdays in Chicago "With passion and precision, Professor Lamont bridges the gap between technology and marketing, and explains the new world of M-Commerce. His book is an "M" read for anyone that needs to know what the future holds for the new business game in town, the wireless Internet." Robert Sexauer, Managing Partner Trans@ctive Partners Ltd. Downers Grove, Illinois

Wireless Internet & Mobile Business

Author : Harvey M. Deitel
Publisher :
ISBN 13 :
Total Pages : 1410 pages
Book Rating : 4.:/5 (321 download)

DOWNLOAD NOW!

Book Synopsis Wireless Internet & Mobile Business by : Harvey M. Deitel

Download or read book Wireless Internet & Mobile Business written by Harvey M. Deitel and published by . This book was released on 2002 with total page 1410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed for wireless internet/web courses and advanced internet/web programming courses focusing on the wireless internet found in computer science, CIS, MIS, business, and engineering departments. While the rapid expansion of wireless technologies such as cell phones and palm pilots offers many new opportunities for businesses and programmers, it also presents numerous challenges related to issues such as security and standardization.