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Author :
Publisher :
ISBN 13 : 9789284403790
Total Pages : pages
Book Rating : 4.4/5 (37 download)
Download or read book Marketing Tourism Destinations Online (Russian version). written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederic Dimanche
Publisher : Emerald Group Publishing
ISBN 13 : 1785603426
Total Pages : 445 pages
Book Rating : 4.7/5 (856 download)
Download or read book Tourism in Russia written by Frederic Dimanche and published by Emerald Group Publishing. This book was released on 2015-09-09 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses tourism as a system, provides essentials of tourism management and marketing, discusses planning and impact management, and proposes strategies and recommendations to improve Russia as an international destination.
Author : World Tourism Organization. Business Council
Publisher :
ISBN 13 : 9789284403288
Total Pages : 168 pages
Book Rating : 4.4/5 (32 download)
Download or read book Marketing Tourism Destinations Online written by World Tourism Organization. Business Council and published by . This book was released on 1999-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiming to provide the tourism industry with a practical guide of the new information and promotion technologies available, this report analyzes the influence of the Internet on the chain of tourism. It focuses on the changes in consumers' expectations for the major tourism generating countries caused by the Internet. It explores the activities of new entrants into the travel and tourism industry and describes who they are and why they have entered the market.
Author : Peter Varlow
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.E/5 ( download)
Download or read book Handbook on E-marketing for Tourism Destinations written by Peter Varlow and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet and other new technologies have changed the tourism industry in an unprecedented way, and keeping pace has become challenging. Online information is now one of the primary influences on consumer decisions in nearly all major markets. For example, 41 per cent of tourists arriving in Spain in 2007 had booked through the internet, and in the United States the number of trips bought online exceeded those purchased offline. Such changes are impacting and influencing the way destinations and companies manage and market themselves.
Author : Marina Y. Sheresheva
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (123 download)
Download or read book Marketing Issues of Sustainable Tourism Development in Russian Regions written by Marina Y. Sheresheva and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This paper aims to provide a better understanding of marketing issues relevant to sustainable tourism development. Marketing issues are of crucial importance for Russian regions with unique landscapes and many small towns with their ancient churches, original local museums, and other attractions. The main obstacle for sustainable tourism development in these regions is the lack of prominence and absence of right positioning for target audiences. For the Mari El Republic as one of the most prospective sustainable tourism destinations in Russia, ethno-tourism concept, based on preserving paganism, the traditional religion of the Mari people, can become a solid basis for positioning. The research presented in the paper will contribute to the literature on tourism marketing and sustainable regional development in emerging markets by shedding light on the Russian tourism market diversity, as well as on the uniqueness of small Russian towns and villages as attractive destinations in term
Author : Ishmael Mensah
Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)
Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Author : World Tourism Organization
Publisher : World Tourism Organization Publications
ISBN 13 : 9789284413041
Total Pages : 274 pages
Book Rating : 4.4/5 (13 download)
Download or read book The Russian Outbound Travel Market written by World Tourism Organization and published by World Tourism Organization Publications. This book was released on 2009 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Russian Federation is currently one of the world's fastest growing outbound travel markets, and this growth seems set to continue. Russia is the ninth biggest outbound travel market in the world in terms of expenditure, generating US$ 22.3 billion in spending abroad and 34.3 million outbound trips in 2007. While trip volume rose by 9.4% per year over the period 2000-2007, expenditure increased by an average of 14 % annually during that period. There is no doubt that Russians are very enthusiastic travellers, largely due to the pent-up demand for foreign travel. To better understand the structure and trends of this market is the aim of the new ETC/UNWTO report The Russian Outbound Travel Market with a Special Insight into the Image of Europe as a Destination. This report identifies key trends in Russia outbound travel over the past five years or more - including the market's size and value, growth in trip volume and spending, purpose of trip, the structure and role of the travel trade, online distribution, and other factors driving demand. In addition, the report provides information on government policy affecting outbound travel, notably visa issues and traffic rights for foreign airlines operating to/from the country. All this information is critical to helping NTAs/NTOs and commercial operators plan ahead with greater foresight, providing guidance on both the short-term opportunities and the longer-term potential for investment in the Russian market.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 152641435X
Total Pages : 525 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-27 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Frederic Dimanche
Publisher : Emerald Group Publishing Limited
ISBN 13 : 9781786351548
Total Pages : 448 pages
Book Rating : 4.3/5 (515 download)
Download or read book Tourism in Russia written by Frederic Dimanche and published by Emerald Group Publishing Limited. This book was released on 2015-12-15 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses tourism as a system, provides essentials of tourism management and marketing, discusses planning and impact management, and proposes strategies and recommendations to improve Russia as an international destination.
Author : Aleš Smrekar, Jernej Tiran
Publisher : Založba ZRC
ISBN 13 : 9612544441
Total Pages : 138 pages
Book Rating : 4.6/5 (125 download)
Download or read book 2Bparks MAINSTREAM written by Aleš Smrekar, Jernej Tiran and published by Založba ZRC. This book was released on 2013-01-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knjiga 2Bparks MAINSTREAM je zaključna publikacija mednarodnega projekta Creative Sustainable Management, Territorial Compatible Marketing and Environmental Education to be Parks (2Bparks), ki je trajal od 1. 7. 2010 do 30. 6. 2013. Projekt je z vključevanjem okoljskih vsebin v procese odločanja, razvojem trajnostnega turizma in ozaveščanjem prispeval k trajnostni rabi naravnih virov ter h krepitvi povezav med družbami, gospodarstvi in zavarovanimi območji.V publikaciji so predstavljeni glavni rezultati projekta, s posebnim poudarkom na njegovi nadnacionalni razsežnosti, podana pa so tudi priporočila za trajnostno upravljanje in načrtovanje zavarovanih območij v prihodnje.Projekt 2Bparks je bil sofinanciran iz Evropskega sklada za regionalni razvoj v okviru programa MEDITERAN.
Author : Hashem, Tareq Nael
Publisher : IGI Global
ISBN 13 :
Total Pages : 313 pages
Book Rating : 4.3/5 (693 download)
Download or read book Marketing and Big Data Analytics in Tourism and Events written by Hashem, Tareq Nael and published by IGI Global. This book was released on 2024-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Author : Nazmi Kozak
Publisher : Springer
ISBN 13 : 3030169812
Total Pages : 323 pages
Book Rating : 4.0/5 (31 download)
Download or read book Tourist Destination Management written by Nazmi Kozak and published by Springer. This book was released on 2019-04-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Author : Umberto Martini
Publisher : MDPI
ISBN 13 : 3039288733
Total Pages : 260 pages
Book Rating : 4.0/5 (392 download)
Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by MDPI. This book was released on 2020-05-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1804558907
Total Pages : 335 pages
Book Rating : 4.8/5 (45 download)
Download or read book Tourism Planning and Destination Marketing written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2024-01-16 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1136411038
Total Pages : 248 pages
Book Rating : 4.1/5 (364 download)
Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2007-06-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 184950900X
Total Pages : 178 pages
Book Rating : 4.8/5 (495 download)
Download or read book Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2010-09-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
