Marketing To China

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International Digital Marketing in China

Author : Lala Hu
Publisher : Springer Nature
ISBN 13 : 3030381609
Total Pages : 106 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis International Digital Marketing in China by : Lala Hu

Download or read book International Digital Marketing in China written by Lala Hu and published by Springer Nature. This book was released on 2020-03-16 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.

Brand New China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)

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Book Synopsis Brand New China by : Jing Wang

Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Handbook of Contemporary Marketing in China

Author : Chenglu Wang
Publisher : Nova Science Publishers
ISBN 13 : 9781622576432
Total Pages : 0 pages
Book Rating : 4.5/5 (764 download)

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Book Synopsis Handbook of Contemporary Marketing in China by : Chenglu Wang

Download or read book Handbook of Contemporary Marketing in China written by Chenglu Wang and published by Nova Science Publishers. This book was released on 2013-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance.

Market Entry in China

Author : Christiane Prange
Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 220 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Market Entry in China by : Christiane Prange

Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Marketing Management in China

Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Marketing Management in China by : Philip Kotler

Download or read book Marketing Management in China written by Philip Kotler and published by Prentice Hall. This book was released on 2009 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.

Advertising to Children in China

Author : Kara K. W. Chan
Publisher : Chinese University Press
ISBN 13 : 9789629961794
Total Pages : 222 pages
Book Rating : 4.9/5 (617 download)

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Book Synopsis Advertising to Children in China by : Kara K. W. Chan

Download or read book Advertising to Children in China written by Kara K. W. Chan and published by Chinese University Press. This book was released on 2004 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

E-marketing to China

Author : Patrick Loh
Publisher : Knowledgeworks Consultants
ISBN 13 : 9789810532369
Total Pages : 128 pages
Book Rating : 4.5/5 (323 download)

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Book Synopsis E-marketing to China by : Patrick Loh

Download or read book E-marketing to China written by Patrick Loh and published by Knowledgeworks Consultants. This book was released on 2005 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quotations from Chairman Mao Tsetung

Author : Zedong Mao
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Quotations from Chairman Mao Tsetung by : Zedong Mao

Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Doing Business in China Online

Author : Val Kaplan
Publisher :
ISBN 13 : 9781520627281
Total Pages : 177 pages
Book Rating : 4.6/5 (272 download)

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Book Synopsis Doing Business in China Online by : Val Kaplan

Download or read book Doing Business in China Online written by Val Kaplan and published by . This book was released on 2017-02-20 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies.This book covers all aspects of developing successful digital marketing programs for China - from market research to search engine marketing to mobile and social media and other marketing channels.Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers. Local market specifics often require companies to significantly pivot their marketing strategy to adjust to the new reality.Essentially, this is what this book is all about - how foreign companies can adapt their existing marketing practices to Chinese market and devise new effective marketing strategies that deliver real results.The primary focus of this book on online digital marketing is due to two reasons. First, practice proves that it is the most efficient and cost effective channel in China and it is becoming increasingly so. It is also widely predicted that digital aspect of marketing will inevitably become the most important element in overall marketing strategy as people will continue moving more of their traditionally offline activities into online realm.The second reason is the unprecedented proliferation of ecommerce in China. Chinese ecommerce market is already larger than that of US and is predicted to pass $1 trillion mark in 2019. This makes digital marketing a natural choice for promoting anything that can also be bought online, which, in China's case, is pretty much everything. The ability to place a point of sale just a click away from an ad shortens the sales cycle and makes conversions much faster and easier to achieve.This book will not only give you a solid understanding of digital marketing landscape in China but also serve as guide to develop your own marketing strategy for your business.

Billions

Author : Tom Doctoroff
Publisher : St. Martin's Press
ISBN 13 : 1466893362
Total Pages : 241 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Billions by : Tom Doctoroff

Download or read book Billions written by Tom Doctoroff and published by St. Martin's Press. This book was released on 2015-04-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.

Marketing to China

Author : Tiziano Vescovi
Publisher :
ISBN 13 : 9781308866277
Total Pages : 419 pages
Book Rating : 4.8/5 (662 download)

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Book Synopsis Marketing to China by : Tiziano Vescovi

Download or read book Marketing to China written by Tiziano Vescovi and published by . This book was released on 2016 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing to China

Author : Bai Yi Xu
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing to China by : Bai Yi Xu

Download or read book Marketing to China written by Bai Yi Xu and published by N T C Business Books. This book was released on 1990 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Influences on Consumer Goods Marketing in China

Author : Mark Fernandez
Publisher : GRIN Verlag
ISBN 13 : 3346100049
Total Pages : 165 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Cultural Influences on Consumer Goods Marketing in China by : Mark Fernandez

Download or read book Cultural Influences on Consumer Goods Marketing in China written by Mark Fernandez and published by GRIN Verlag. This book was released on 2020-01-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, TU Bergakademie Freiberg (Professur für Englische Fachsprache der Wirtschaftswissenschaften und technischen Wissenschaften), language: English, abstract: In recent years, China has witnessed the most skyrocketing economic growth in history. For Germany, China has become the third most important trading partner. Especially for German key industries like the automotive branch and mechanical engineering, the Chinese market has become vitally important. The shift from a seller’s market to a buyer’s market in China with an excess of supply over demand is accompanied by extreme competition between countless suppliers, which forces competing companies to implement efficient and effective marketing strategies in order to acquire customers. Cultural factors in China and Germany differ so much that they affect the entire success of business. They act as invisible barriers that must be overcome, not only in order to build competitive advantages, but in order to be competitive at all. When entering the Chinese market, foreign firms must consider that they will operate in a completely different culture, in which perception, communication, norms, values and other aspects cannot be compared to their respective German counterparts. As this thesis will show, many foreign firms fail in the Chinese market due to their inadequate altercation with cultural specifics, an unwillingness to adapt their strategy to the cultural environment, or a product-market mismatch based on cultural dissimilarities. In order to implement marketing strategies flexibly and effectively in a completely different environment for a completely different target clientele, it is indispensable for German marketers to learn about Chinese culture mindfully. Therefore, the main objective of this work is to prepare German marketing professionals for conducting marketing activities in the Chinese market by demonstrating the impact of culture on marketing, making German marketers more familiar with Chinese culture, and by providing useful advice for their marketing strategies.

Marketing Dictatorship

Author : Anne-Marie Brady
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742567907
Total Pages : 247 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Marketing Dictatorship by : Anne-Marie Brady

Download or read book Marketing Dictatorship written by Anne-Marie Brady and published by Rowman & Littlefield Publishers. This book was released on 2009-11-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Marketing to China in China and from China

Author :
Publisher :
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis Marketing to China in China and from China by :

Download or read book Marketing to China in China and from China written by and published by . This book was released on 2006 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok

Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Greater China in the Global Market

Author : Yigang Pan
Publisher : Psychology Press
ISBN 13 : 9780789011886
Total Pages : 224 pages
Book Rating : 4.0/5 (118 download)

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Book Synopsis Greater China in the Global Market by : Yigang Pan

Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.