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Marketing Telecommunications Services
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Book Synopsis Marketing Telecommunications Services by : Karen G. Strouse
Download or read book Marketing Telecommunications Services written by Karen G. Strouse and published by Artech House Publishers. This book was released on 1999 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Book Synopsis Customer-centered Telecommunications Services Marketing by : Karen G. Strouse
Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Book Synopsis Customer-centered Telecommunications Services Marketing by : Karen G. Strouse
Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House Publishers. This book was released on 2004-01-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis Customer Centered Telecommunications Services Marketing by : Joseph Calloway
Download or read book Customer Centered Telecommunications Services Marketing written by Joseph Calloway and published by . This book was released on 2017-06-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Book Synopsis New Marketing Strategy of Telecommunications Services in Japan by : Yusuke Kume
Download or read book New Marketing Strategy of Telecommunications Services in Japan written by Yusuke Kume and published by . This book was released on 1981 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Telecom Services by : Katta Rama Mohana Rao
Download or read book Marketing of Telecom Services written by Katta Rama Mohana Rao and published by . This book was released on 2011-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing of Telecom's Services by : Harold J. Williams
Download or read book The Marketing of Telecom's Services written by Harold J. Williams and published by . This book was released on 1989 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bundling Telecommunications Services by : Jan Krämer
Download or read book Bundling Telecommunications Services written by Jan Krämer and published by KIT Scientific Publishing. This book was released on 2009 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Book Synopsis Telecommunications Planning by : S. Raghavan
Download or read book Telecommunications Planning written by S. Raghavan and published by Springer Science & Business Media. This book was released on 2006-03-12 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book serves as a companion volume to the Seventh INFORMS Telecommunications Conference held in Boca Raton, Florida, March 7-10, 2004. The 18 papers in this book were carefully selected after a thorough re view process. The research presented within these articles focuses on the latest methodological developments in three key areas—pricing of telecommunica tions services, network design, and resource allocation—that are most relevant to current telecommunications planning. With the global deregulation of the telecommunications industry, effective pricing and revenue management, as well as an understanding of competi tive pressures are key factors that will improve revenue in telecommunica tions companies. Chapters 1-5 address these topics by focusing on pricing of telecommunications services. They present some novel ideas related to pricing (including auction-based pricing of network bandwidth) and modeling compe tition in the industry. The successful telecommunications companies of the future will likely be the ones that can minimize their costs while meeting customer expectations. In this context the optimal design/provisioning of telecommunication networks plays an important role. Chapters 6-12 address these topics by focusing on net work design for a wide range of technologies including SONET, SDH, WDM, and MPLS. They include the latest research developments related to the mod eling and solving of network design problems. Day-to-day management/control of telecommunications networks is depen dent upon the optimal allocation of resources. Chapters 13-18 provide insight ful solutions to several intriguing resource allocation problems.
Book Synopsis Strategic Marketing Communications by : Paul Russell Smith
Download or read book Strategic Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Book Synopsis Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett
Download or read book Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-08 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
Book Synopsis Successful Marketing Communications by : Cathy Ace
Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2001 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
Book Synopsis Successful Business Strategies Using Telecommunications Services by : Martin F. Bartholomew
Download or read book Successful Business Strategies Using Telecommunications Services written by Martin F. Bartholomew and published by Artech House Publishers. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's electronic global marketplace, created by 24-hour trading networks such as the Internet, presents vast possibilities for information products and significant opportunities for their service providers. Offering the first cohesive, overall perspective, this book shows service providers how to sustain a competitive proposition by adding value -- enhancing integration to make products more accessible and more user friendly to customers.
Book Synopsis Global Telecommunications Market Access by : Jennifer A. Manner
Download or read book Global Telecommunications Market Access written by Jennifer A. Manner and published by Artech House. This book was released on 2002 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal perspective. The primary focus of this book is on the global telecommunications regulatory environment and how it impacts market access strategies and implementation of these strategies. You are presented with case studies and a global view of the progression of telecommunications to help you better see how global markets are evolving from being dominated by monopoly service providers to one where choice has become a reality for consumers.
Book Synopsis A Guide to Telecommunications Markets in Latin America by :
Download or read book A Guide to Telecommunications Markets in Latin America written by and published by . This book was released on 1989 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Telecom Markets by : Whasun Jho
Download or read book Building Telecom Markets written by Whasun Jho and published by Springer Science & Business Media. This book was released on 2013-08-27 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile telecommunication industry has been one of the fastest growing industries in the global economy since the late 1990s. As the first country to offer commercial Code Division Multiple Access (CDMA) cellular service in the world, Korea was able to jump right into the digital mobile markets, enhancing its status as a leading manufacturer of mobile equipment. While the growth of the telecom industry occurred with the emergence of worldwide market-oriented regulatory reform and liberalization in telecommunications, the state-market relationship in Korea evolved from state monopoly toward “centralized governance” and later toward “flexible governance,” which is substantially different from “liberal governance” of the US. This book examines the uniqueness of Korean regulatory reforms of the mobile telecommunication sector, and argues that the market-oriented regulatory reform and liberalization should be explained by focusing on the interactions among the state, the private sector, and international political economic environment. It will appeal to scholars and policy-makers alike concerned with market regulation, Asian development and political economy.
Book Synopsis Marketing Telecommunications Services, with Special Regard to Environmental Circumstances by : Gábor Molnár
Download or read book Marketing Telecommunications Services, with Special Regard to Environmental Circumstances written by Gábor Molnár and published by . This book was released on 1995 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
