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Marketing Superpowers
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Book Synopsis Marketing Superpowers by : Jon Davids
Download or read book Marketing Superpowers written by Jon Davids and published by Influicity Publishing. This book was released on 2024-06-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too. I wrote this book to show you exactly how it's done. Inside these pages, you'll learn: → How to turn "attention" into sales with this simple framework - so that you can make more money from every single click. → How to flip total strangers into your biggest fans with one critical story - so that you never waste an opportunity to convert. → How to charge more money for the same product with my 4 F's - so that you can lower your costs and watch your bank balance climb. → How to build endless social credibility with my 10 Faith Drivers - so that every customer sends 1, 2, or 3 more customers to your door. → How to inspire fan loyalty with my 5 Belief Builders - so that you can sell to the same people over and over again. → How to ensure that buying your product is the only logical decision - so that you can ethically serve your customers, which is why you're in business after all. → And so much more that you can put into action right now Stop worrying about your marketing and start obsessing over your brand. Because when you get that right, business is so much easier.
Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta
Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Book Synopsis Super Power, Spoony Bards, and Silverware by : Dominic Arsenault
Download or read book Super Power, Spoony Bards, and Silverware written by Dominic Arsenault and published by MIT Press. This book was released on 2017-09-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Super Nintendo Entertainment System embodied Nintendo’s s resistance to innovation and took the company from industry leadership to the margins of videogaming. This is a book about the Super Nintendo Entertainment System that is not celebratory or self-congratulatory. Most other accounts declare the Super NES the undisputed victor of the “16-bit console wars” of 1989–1995. In this book, Dominic Arsenault reminds us that although the SNES was a strong platform filled with high-quality games, it was also the product of a short-sighted corporate vision focused on maintaining Nintendo’s market share and business model. This led the firm to fall from a dominant position during its golden age (dubbed by Arsenault the “ReNESsance”) with the NES to the margins of the industry with the Nintendo 64 and GameCube consoles. Arsenault argues that Nintendo’s conservative business strategies and resistance to innovation during the SNES years explain its market defeat by Sony’s PlayStation. Extending the notion of “platform” to include the marketing forces that shape and constrain creative work, Arsenault draws not only on game studies and histories but on game magazines, boxes, manuals, and advertisements to identify the technological discourses and business models that formed Nintendo’s Super Power. He also describes the cultural changes in video games during the 1990s that slowly eroded the love of gamer enthusiasts for the SNES as the Nintendo generation matured. Finally, he chronicles the many technological changes that occurred through the SNES's lifetime, including full-motion video, CD-ROM storage, and the shift to 3D graphics. Because of the SNES platform’s architecture, Arsenault explains, Nintendo resisted these changes and continued to focus on traditional gameplay genres.
Book Synopsis Asymmetric Marketing by : Joseph E. Bentzel
Download or read book Asymmetric Marketing written by Joseph E. Bentzel and published by Asymmetric Marketing. This book was released on 2006-10-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Power of Marketing by : Nelly Nailatie Ma'arif
Download or read book Power of Marketing written by Nelly Nailatie Ma'arif and published by Penerbit Salemba. This book was released on 2008 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Influence Is Your Superpower by : Zoe Chance
Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Book Synopsis Five Superpowers for Co-Creators by : Katrin Muff
Download or read book Five Superpowers for Co-Creators written by Katrin Muff and published by Routledge. This book was released on 2018-10-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking and timely book provides change makers, organizations and facilitators with practical tools to initiate and conduct multi-stakeholder co-creation processes. Such processes are of critical importance in times of rapid change, where mega trends and grand challenges influence the market dynamics of business in entirely new ways. The book provides a concrete pathway for business to become future-ready by building capacity to work outside its traditional boundaries. The book unfolds the shift of multi-stakeholder teams from a state of competition to a state of collaboration, addressing the inner and outer dimensions of such a change. The five superpowers identified in the book are: (1) the genuine engagement of individuals, (2) collective solutions of groups, (3) transformative spaces created by facilitators, (4) the building blocks of co-creation, and (5) an effective strategy process for organizations. The book explores the challenges to achieve each of these superpowers. It also shares the stories of "heroes of transformation" and explores what have been the reasons for their success. The Sustainable Development Goals (SDGs), the grand challenges, the future of work...call it what you want, the future is here and organizations, change makers and facilitators need nothing less than these superpowers to collaborate with other players to solve these wicked problems.
Book Synopsis The Third World Without Superpowers by : Group of 77
Download or read book The Third World Without Superpowers written by Group of 77 and published by . This book was released on 1981 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AI Superpowers written by Kai-Fu Lee and published by Houghton Mifflin. This book was released on 2018-09-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction -- China's Sputnik moment -- Copycats in the Coliseum -- China's alternate Internet universe -- A tale of two countries -- The four waves of AI -- Utopia, dystopia, and the real AI crisis -- The wisdom of cancer -- A blueprint for human co-existence with AI -- Our global AI story
Book Synopsis The Third World Without Superpowers, Second Series by : Group of 77
Download or read book The Third World Without Superpowers, Second Series written by Group of 77 and published by . This book was released on 1981 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Secrets of Power Marketing by : Peter Urs Bender
Download or read book Secrets of Power Marketing written by Peter Urs Bender and published by New York : Stoddart. This book was released on 2000 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know how to effectively market yourself and your business? Peter Urs Bender teaches you practical selling and promotional techniques as well as hundreds of tips accompanied by examples, anecdotes, and checklists -- and explains why they work. Bender also takes you through the five elements of power marketing -- perceptions, relationships, media, leverage, and data base -- with the goal of helping you gain the greatest impact from all your marketing efforts.
Download or read book 7 Powers written by Hamilton Helmer and published by . This book was released on 2016-10-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Powers details a strategy toolset that enables you to build an enduringly valuable company. It was developed by Hamilton Helmer drawing on his decades of experience as a strategy advisor, equity investor and Stanford University teacher. This is must reading for any business person and applies to all businesses, new or mature, large or small.
Book Synopsis Red Sonja: The Super Powers #4 by : Dan Abnett
Download or read book Red Sonja: The Super Powers #4 written by Dan Abnett and published by Dynamite Entertainment. This book was released on 2021-04-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonja beholds the futuristic wonders of The Project’s interdimensional home base! She’s given high-tech weapons and battle armor, an education on metaphysics and magic. Sonja is one of the greatest warriors of all time; what she is not…is a good student. By DAN ABNETT (Guardians Of The Galaxy) and JONATHAN LAU (Red Sonja)!
Book Synopsis Red Sonja: The Super Powers #5 by : Dan Abnett
Download or read book Red Sonja: The Super Powers #5 written by Dan Abnett and published by Dynamite Entertainment. This book was released on 2021-05-12 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINAL ISSUE! Sonja has fought the idea of being a hero long enough. Will she accept membership into The Project…and if so, is she ready for the evil she must face? By DAN ABNETT (Guardians Of The Galaxy) and JONATHAN LAU (Red Sonja)!
Book Synopsis Marketing Artificial Intelligence by : Paul Roetzer
Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Book Synopsis Coffee Gives Me Superpowers by : Ryoko Iwata
Download or read book Coffee Gives Me Superpowers written by Ryoko Iwata and published by Andrews Mcmeel+ORM. This book was released on 2015-04-07 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: If coffee is the foundation of your food pyramid, then this colorful compendium of fun facts and infographics is for you . . . Ryoko Iwata collects the best pieces from her popular web site, I Love Coffee, and adds a generous shot of brand-new material in this tribute for true-brew fans of the beloved beverage. Overflowing with infographics and fun, interesting (and occasionally useful) facts, the book explores such topics as: Your Brain on Beer vs. Coffee Ten Coffee Myths The Best Time of Day to Drink Coffee (According to Science) Ten Things You Probably Didn’t Know about Caffeine The six Worst Types of Coffee Drinkers Which Profession Drinks the Most Coffee? What that Plate Under Your Coffee is Actually For and more
Book Synopsis Soft Power Superpowers by : Yasushi Watanabe
Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.
