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Author :
Publisher : Editions Bréal
ISBN 13 : 2749523079
Total Pages : 161 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Claude Dufour
Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 0993022170
Total Pages : 173 pages
Book Rating : 4.9/5 (93 download)
Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.
Author : Florence Touzé
Publisher : Routledge
ISBN 13 : 1000071537
Total Pages : 157 pages
Book Rating : 4.0/5 ( download)
Download or read book Implicative Marketing written by Florence Touzé and published by Routledge. This book was released on 2020-03-16 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.
Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806266157
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)
Download or read book The BCG Growth-Share Matrix: Theory and Applications written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author : Yves Pariot
Publisher : Editions Eyrolles
ISBN 13 : 2212414250
Total Pages : 226 pages
Book Rating : 4.2/5 (124 download)
Download or read book Les outils du marketing stratégique et opérationnel written by Yves Pariot and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: La boîte à outils du marketing stratégique et opérationnel Vos clients sont-ils tous rentables ? Doit-on relancer une gamme de produits en déclin ? Avez-vous compris et étudié vos concurrents ? Etc. L'originalité de ce livre réside dans la formulation de 12 questions essentielles que devrait se poser tout responsable marketing en entreprise. L'auteur accompagne le lecteur dans l'appropriation des différentes problématiques marketing soulevées aussi bien dans : La phase de diagnostic ; Le choix des objectifs ; La définition de la stratégie ; Sa mise en oeuvre ; Son pilotage. L'ouvrage aide le lecteur à formuler ses propres questions, en lui proposant des pistes de réflexion que chacun pourra adapter au cas qu'il aura à traiter. Enfin, l'auteur apporte les premières réponses aux questions posées, en les illustrant par de nombreux exemples. 35 outils et grilles d'analyses pour : Cartographier votre environnement Veiller vos concurrents Répertorier et classifier vos concurrents Segmenter vos marchés Positionner vos produits Choisir vos cibles Élaborer votre marketing mix Construire votre plan marketing Allouer vos ressources Étudier son portefeuille client Suivre le développement de votre activité
Author : Sihem Dekhili
Publisher : John Wiley & Sons
ISBN 13 : 1119882168
Total Pages : 338 pages
Book Rating : 4.1/5 (198 download)
Download or read book Marketing for Sustainable Development written by Sihem Dekhili and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
Author : Jean-Jacques Lambin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806268370
Total Pages : 37 pages
Book Rating : 4.8/5 (62 download)
Download or read book PESTLE Analysis written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare the best strategies in advance This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the PESTLE analysis and how it can be useful for your business • Categorize the macroeconomic variables of your business into the six different sections of the PESTLE analysis: Political, Economic, Socio-cultural, Technological, Legal and Environmental. • Analyze your findings and use the information to construct possible future scenarios and plan the best action to take in advance ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author : Philippe de Woot
Publisher : Springer
ISBN 13 : 0230502067
Total Pages : 232 pages
Book Rating : 4.2/5 (35 download)
Download or read book Should Prometheus be Bound? written by Philippe de Woot and published by Springer. This book was released on 2005-05-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a critical analysis of the new corporate responsibilities in a globalizing world. It is built around the creative and entrepreneurial power of the business firm and the new opportunities and challenges offered by science and technology, globalization and deregulation. Rather than focusing on tools, techniques and existing practices, it is the first to offer a conceptual and critical analysis of the new trend towards Corporate Social Responsibility. It argues that the legitimacy of the corporation will depend more and more on the contribution it wants to bring to our transition towards sustainable development.
Author : Saad G. Yaseen
Publisher : Springer Nature
ISBN 13 : 3031052587
Total Pages : 723 pages
Book Rating : 4.0/5 (31 download)
Download or read book Digital Economy, Business Analytics, and Big Data Analytics Applications written by Saad G. Yaseen and published by Springer Nature. This book was released on 2022-09-26 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications. The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management. This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.
Author : J. Lambin
Publisher : Springer
ISBN 13 : 1137392916
Total Pages : 201 pages
Book Rating : 4.1/5 (373 download)
Download or read book Rethinking the Market Economy written by J. Lambin and published by Springer. This book was released on 2014-03-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a 'societal market economy' model as an appealing and politically acceptable third-way between capitalism and socialism.
Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 1461517370
Total Pages : 410 pages
Book Rating : 4.4/5 (615 download)
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 179981632X
Total Pages : 381 pages
Book Rating : 4.7/5 (998 download)
Download or read book Cases on Digital Strategies and Management Issues in Modern Organizations written by Santos, José Duarte and published by IGI Global. This book was released on 2021-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
Author : Nathalie Van Laethem
Publisher : Editions Eyrolles
ISBN 13 : 221220101X
Total Pages : 255 pages
Book Rating : 4.2/5 (122 download)
Download or read book L'essentiel du plan marketing opérationnel written by Nathalie Van Laethem and published by Editions Eyrolles. This book was released on 2013-03-07 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: En alternant les apports théoriques et les cas concrets d'entreprise, les auteurs proposent un panorama complet et pratique du plan marketing opérationnel. Cet ouvrage fournit de nombreux outils utiles au marketeur pour formaliser, suivre et évaluer ses initiatives. Ils lui permettront d'être plus efficace au quotidien, dans son organisation mais aussi dans la performance de ses actions. En outre, pour chaque technique et média abordés, les indicateurs les plus pertinents sont explicités. L'essentiel du plan marketing opérationnel s'adresse : aux professionnels du marketing : responsables marketing opérationnel, chefs de projet marketing, chefs de produits, chargés de communication, managers commerciaux et marketing aux étudiants en marketing, écoles de commerce
Author : Annie Delhome
Publisher : Editions Bréal
ISBN 13 : 2749525292
Total Pages : 178 pages
Book Rating : 4.7/5 (495 download)
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (318 download)
Download or read book CIRED: pt. 1. Contributions. Technical theme 6, Management, organisation, skills written by and published by . This book was released on 2001 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
