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Marketing Strategies In Retail Banks
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Book Synopsis Financial Management Information and Analysis for Retail Banks by : John Smullen
Download or read book Financial Management Information and Analysis for Retail Banks written by John Smullen and published by Woodhead Publishing. This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills a gap in the market by providing practical advice on financial management information systems for banks and will be essential reading for retail banking finance directors and officers, management accountants and financial advisers. The author approaches the topic from four angles, first giving a broad overview and then moving on to specific techniques including a look at efficiency and profitability. The third section looks at organization, product and customer policies and the administration problems. The book ends with a summary overview detailing the setting up of systems.
Book Synopsis New Marketing Strategies by : Ian Chaston
Download or read book New Marketing Strategies written by Ian Chaston and published by SAGE. This book was released on 1999-07-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. Go to the Teaching Material link below to view a complete set of Powerpoint overheads covering key teaching points for each chapter. Instant Student Support Facility is also included in these pages.
Book Synopsis The Financial Services Sourcebook by : Robert Cunnew
Download or read book The Financial Services Sourcebook written by Robert Cunnew and published by Routledge. This book was released on 2017-09-29 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a first port of call for those seeking information sources in a sector that has undergone tremendous change in recent years. Includes information on banks and building societies, insurance companies, investment funds and pension funds. Highlights essential reference works, consumer information, career guides, technical reports, official publications, market and company research, product information and electronic resources. Identifies the most appropriate sources and provides assistance in choosing between competing items and provides an overview of significant international sources
Book Synopsis Strategic Relationship Marketing by : Soren Hougaard
Download or read book Strategic Relationship Marketing written by Soren Hougaard and published by Springer Science & Business Media. This book was released on 2013-11-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.
Book Synopsis Marketing Strategy by : Paul Fifield
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2012-07-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Strategies of Banks and Other Financial Institutions by : Rajesh Kumar
Download or read book Strategies of Banks and Other Financial Institutions written by Rajesh Kumar and published by Elsevier. This book was released on 2014-07-16 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why do strategic perspectives of financial institutions differ by class and region? Strategies of Banks and Other Financial Institutions: Theories and Cases is an introduction to global financial institutions that presents both theoretical and actual aspects of markets and institutions. The book encompasses depository and non-depository Institutions; money markets, bond markets, and mortgage markets; stock markets, derivative markets, and foreign exchange markets; mutual funds, insurance, and pension funds; and private equity and hedge funds. It also addresses Islamic financing and consolidation in financial institutions and markets. Featuring up-to-date case studies in its second half, Strategies of Banks and Other Financial Institutions proposes a useful theoretical framework and strategic perspectives about risk, regulation, markets, and challenges driving the financial sectors. - Describes theories and practices that define classes of institutions and differentiate one financial institution from another - Presents short, focused treatments of risk and growth strategies by balancing theories and cases - Places Islamic banking and finance into a comprehensive, universal perspective
Book Synopsis Handbook of Commercial Banking by : D. Chorafas
Download or read book Handbook of Commercial Banking written by D. Chorafas and published by Springer. This book was released on 1998-10-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
Book Synopsis A digital marketing strategy for Bank365 Group by :
Download or read book A digital marketing strategy for Bank365 Group written by and published by GRIN Verlag. This book was released on 2024-02-14 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65, , course: Digital Marketing, language: English, abstract: The rise of digital technologies has allowed customers to take a better-informed purchasing decision, by comparing prices, quality, and reading product reviews on the web. Power, today, is in the consumers’ hands. Having gone through a shift from the age of identity, the age of value, and the age of experiences, brands are now looking towards making business a personal experience. Bearing this in mind, Bank365’s website shouldn’t just act as ‘a contact card’ or a centralised collection of information about its product/s or service/s, but rather, should play a central role in a seamless, digital, user-brand experience. Having a cycle in place of knowing what customers are looking for when they land on Bank365.com.mt and giving that to them; measuring user behaviour and aligning business KPIs; turning passive browsers into valuable conversions and defending against limited visitor patience are all activities which the Bank should focus on if it expects any improved results from the digital environment. Bank365 undergoes the cycle of reaching, acting, converting, and engaging online with customers on a daily basis. When done right this has produced results, and as a matter of fact the company has been generating an average of 165 online leads per month (around 2000 online requests forms filled per year) since January 2015. Nevertheless, the aspiration to have a better-integrated digital marketing strategy can no longer be put aside. Conversion rate optimisation (CRO) is a free approach to digital marketing focusing on inbound traffic, which, if adopted, will allow for lower acquisition costs and maximisation of profits; therefore more money to spend on additional acquisitions. Through CRO, Bank365 will get more of the right kind of customers, add value to affiliations and business partners, combat the limited attention span of the average website visitor, and generate momentum by having an edge on its competitors. The Bank’s website is a constant ‘work in progress’, hence there will always be room for improvement.
Book Synopsis Trends, Challenges & Innovations in Management by : Dr Ramesh Kumar Miryala
Download or read book Trends, Challenges & Innovations in Management written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2015-03-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Book Synopsis Handbook of Blockchain, Digital Finance, and Inclusion by : David Lee Kuo Chuen
Download or read book Handbook of Blockchain, Digital Finance, and Inclusion written by David Lee Kuo Chuen and published by Academic Press. This book was released on 2017-09-29 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Digital Finance and Financial Inclusion: Cryptocurrency, FinTech, InsurTech, Regulation, ChinaTech, Mobile Security, and Distributed Ledger explores recent advances in digital banking and cryptocurrency, emphasizing mobile technology and evolving uses of cryptocurrencies as financial assets. Contributors go beyond summaries of standard models to describe new banking business models that will be sustainable and likely to dictate the future of finance. The book not only emphasizes the financial opportunities made possible by digital banking, such as financial inclusion and impact investing, but also looks at engineering theories and developments that encourage innovation. Its ability to illuminate present potential and future possibilities make it a unique contribution to the literature. A companion Volume Two of The Handbook of Digital Banking and Financial Inclusion: ChinaTech, Mobile Security, Distributed Ledger, and Blockchain emphasizes technological developments that introduce the future of finance. Descriptions of recent innovations lay the foundations for explorations of feasible solutions for banks and startups to grow. The combination of studies on blockchain technologies and applications, regional financial inclusion movements, advances in Chinese finance, and security issues delivers a grand perspective on both changing industries and lifestyles. Written for students and practitioners, it helps lead the way to future possibilities. - Explains the practical consequences of both technologies and economics to readers who want to learn about subjects related to their specialties - Encompasses alternative finance, financial inclusion, impact investing, decentralized consensus ledger and applied cryptography - Provides the only advanced methodical summary of these subjects available today
Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy
Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Book Synopsis Financial Services Marketing by : Christine Ennew
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2017-11-07 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
Book Synopsis Promotional Strategies and New Service Opportunities in Emerging Economies by : Nadda, Vipin
Download or read book Promotional Strategies and New Service Opportunities in Emerging Economies written by Nadda, Vipin and published by IGI Global. This book was released on 2017-01-10 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.
Book Synopsis SMACing the Bank by : Balaji Raghunathan
Download or read book SMACing the Bank written by Balaji Raghunathan and published by CRC Press. This book was released on 2017-11-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.
Book Synopsis CEOs as Leaders and Strategy Designers: Explaining the Success of Spanish Banks by : Kimio Kase
Download or read book CEOs as Leaders and Strategy Designers: Explaining the Success of Spanish Banks written by Kimio Kase and published by Springer. This book was released on 2007-12-14 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes rapidly-growing world-class Spanish retail banks. It argues that their success is due to excellent management, clear-headed CEOs, the presence of a cluster of like-minded executives who complement each other and create a homogenous strategy pattern, and that IT systems and the regulatory environment have contributed greatly.
Book Synopsis Management Development Strategy In The Financial Sector by : Malcolm Higgs
Download or read book Management Development Strategy In The Financial Sector written by Malcolm Higgs and published by Springer. This book was released on 1988-03-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
