Marketing Resource Management A Complete Guide 2019 Edition

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Marketing Resource Management A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655804949
Total Pages : 314 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis Marketing Resource Management A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Marketing Resource Management A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will your organization measure success? How do you spread information? The political context: who holds power? Is your strategy driving your strategy? Or is the way in which you allocate resources driving your strategy? What adjustments to the strategies are needed? This one-of-a-kind Marketing Resource Management self-assessment will make you the principal Marketing Resource Management domain auditor by revealing just what you need to know to be fluent and ready for any Marketing Resource Management challenge. How do I reduce the effort in the Marketing Resource Management work to be done to get problems solved? How can I ensure that plans of action include every Marketing Resource Management task and that every Marketing Resource Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing Resource Management costs are low? How can I deliver tailored Marketing Resource Management advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing Resource Management essentials are covered, from every angle: the Marketing Resource Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing Resource Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing Resource Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing Resource Management are maximized with professional results. Your purchase includes access details to the Marketing Resource Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Marketing Resource Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Human Resource Management

Author : Gary Dessler
Publisher : Pearson Educación
ISBN 13 : 9789684444881
Total Pages : 750 pages
Book Rating : 4.4/5 (448 download)

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Book Synopsis Human Resource Management by : Gary Dessler

Download or read book Human Resource Management written by Gary Dessler and published by Pearson Educación. This book was released on 2000 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.

人力资源管理(第10版)

Author : 罗伯特·L.·马西斯 (美)
Publisher :
ISBN 13 : 9787301074084
Total Pages : 650 pages
Book Rating : 4.0/5 (74 download)

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Book Synopsis 人力资源管理(第10版) by : 罗伯特·L.·马西斯 (美)

Download or read book 人力资源管理(第10版) written by 罗伯特·L.·马西斯 (美) and published by . This book was released on 2004 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: 本书论述了人力资源管理在企业中的战略作用。综合性的和以研究为基础的内容涵盖了人力资源管理资格认证协会(HRCI)的内容大纲,包括全球化过程中人力资源的多样化管理、绩效评估的新研究和目前的热门话题。

Marketing Analytics

Author : Mike Grigsby
Publisher : Kogan Page Publishers
ISBN 13 : 0749482176
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Analytics by : Mike Grigsby

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

A Complete Guide to Ensuring a Successful Business

Author : Dr Yubraj Giri
Publisher : AuthorHouse
ISBN 13 : 1728396093
Total Pages : 183 pages
Book Rating : 4.7/5 (283 download)

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Book Synopsis A Complete Guide to Ensuring a Successful Business by : Dr Yubraj Giri

Download or read book A Complete Guide to Ensuring a Successful Business written by Dr Yubraj Giri and published by AuthorHouse. This book was released on 2019-12-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.

Marketing Management

Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)

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Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Marketing and Management Models

Author : Helen Strong
Publisher : Business Expert Press
ISBN 13 : 1606499637
Total Pages : 172 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Marketing and Management Models by : Helen Strong

Download or read book Marketing and Management Models written by Helen Strong and published by Business Expert Press. This book was released on 2014-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

The HR Answer Book

Author : Shawn A. Smith
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814417175
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The HR Answer Book by : Shawn A. Smith

Download or read book The HR Answer Book written by Shawn A. Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The HR Answer Book is an easy-to-use problem solver for managers and human resources professionals struggling to adapt to new workplace challenges. Authors Shawn Smith and Rebecca Mazin address more than 200 of the most common employer questions relating to job functions such as recruitment and hiring, discipline and downsizing, compensation and benefits, and training and employee relations. As a result, the book equips readers with the industry's best practices to overcome any hurdle and experience astounding success in their roles.The updated second edition of The HR Answer Book contains a comprehensive and up-to-date overview of the human resources field for management instructors, including revised and expanded sections on FMLA, health insurance changes, compensation laws, salary reductions, and using social networking to recruit employees. It is also packed with bonus checklists including: 10 Questions to Ask Before Scheduling an Interview, Job Applicant Flow logs, Performance Goals forms, and an Exit Interview Questionnaire.In the fast-paced environment of the twenty-first century, human resources professionals and department managers must try on new approaches to success. Whether used as a cover-to-cover resource or a quick reference for tackling specific challenges, this book offers the immediately accessible tools you need to thrive and help others--and your organization--do the same.

Armstrong's Handbook of Human Resource Management Practice

Author : Michael Armstrong
Publisher : Kogan Page Publishers
ISBN 13 : 0749465514
Total Pages : 792 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Armstrong's Handbook of Human Resource Management Practice by : Michael Armstrong

Download or read book Armstrong's Handbook of Human Resource Management Practice written by Michael Armstrong and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armstrong's Handbook of Human Resource Management is the classic text for all students and practitioners of HRM. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it includes in-depth coverage of all the key areas essential to the HR function.The 12th edition has been radically updated to create a cutting-edge textbook, which encourages and facilitates effective learning. Comprehensive online support material is provided for the instructor, student and now also the practitioner, providing a complete resource for teaching and self-learning. The text has been updated to include all the latest developments in HRM and now includes two new sections covering HR skills and toolkits.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Resourcing and Talent Management

Author : Stephen Taylor
Publisher : Kogan Page Publishers
ISBN 13 : 1398600504
Total Pages : 481 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Resourcing and Talent Management by : Stephen Taylor

Download or read book Resourcing and Talent Management written by Stephen Taylor and published by Kogan Page Publishers. This book was released on 2021-12-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential textbook for the CIPD Level 7 module in Resourcing and Talent Management which covers the recruitment, selection and retention of staff as well as employee retirement, dismissals and redundancy. Resourcing and Talent Management provides broad and accessible coverage of key topics for HR masters students and is the essential companion for the CIPD Level 7 module of the same name. It covers everything from job design and both internal and external recruitment through to interviewing, selection and contracts of employment. There is also guidance on staff retention, succession planning, employee turnover as well as crucial information on how staff leave the business whether this is retirement, redundancy or dismissal. This new edition of Resourcing and Talent Management now includes a brand new chapter on managing absence as well as new content on the UK labour market outside the EU and the implications of Brexit on recruitment and staff development, Fully updated throughout and aligned to the new CIPD qualification framework, this textbook includes 'explore further' boxes to encourage students to read more deeply, 'pause for thought' boxes to encourage reflection on learning and activities to put their learning in practice and test their understanding.

Product Portfolio Management a Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655515302
Total Pages : 318 pages
Book Rating : 4.5/5 (153 download)

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Book Synopsis Product Portfolio Management a Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Product Portfolio Management a Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-12-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should you allocate your limited marketing resources among them? Dynamic capabilities: What are they? How much risk does the project entail? How well does the product fit our key strengths and weaknesses? What kind of product portfolio management governance models are recognised in the current literature on product portfolio management? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Product Portfolio Management investments work better. This Product Portfolio Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Product Portfolio Management Self-Assessment. Featuring 954 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Product Portfolio Management improvements can be made. In using the questions you will be better able to: - diagnose Product Portfolio Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Product Portfolio Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Product Portfolio Management Scorecard, you will develop a clear picture of which Product Portfolio Management areas need attention. Your purchase includes access details to the Product Portfolio Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Product Portfolio Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Marketing and Sales Automation

Author : Uwe Hannig
Publisher : Springer Nature
ISBN 13 : 3031200403
Total Pages : 466 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Marketing and Sales Automation by : Uwe Hannig

Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

Human Resource Management in the Hospitality Industry

Author : Michael John Boella
Publisher : Routledge
ISBN 13 : 0415632536
Total Pages : 354 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Human Resource Management in the Hospitality Industry by : Michael John Boella

Download or read book Human Resource Management in the Hospitality Industry written by Michael John Boella and published by Routledge. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs.

Resource Management Complete Self-Assessment Guide

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9781489147837
Total Pages : pages
Book Rating : 4.1/5 (478 download)

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Book Synopsis Resource Management Complete Self-Assessment Guide by : Gerardus Blokdyk

Download or read book Resource Management Complete Self-Assessment Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Resource management analysis show the relationships among important Resource management factors? How do we ensure that implementations of Resource management products are done in a way that ensures safety? What situation(s) led to this Resource management Self Assessment? What business benefits will Resource management goals deliver if achieved? Who sets the Resource management standards? This best-selling Resource management self-assessment will make you the reliable Resource management domain master by revealing just what you need to know to be fluent and ready for any Resource management challenge. How do I reduce the effort in the Resource management work to be done to get problems solved? How can I ensure that plans of action include every Resource management task and that every Resource management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Resource management opportunity costs are low? How can I deliver tailored Resource management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Resource management essentials are covered, from every angle: the Resource management self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Resource management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Resource management practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Resource management are maximized with professional results. Your purchase includes access details to the Resource management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Family Resource Management

Author : Tami James Moore
Publisher : SAGE Publications
ISBN 13 : 1544370601
Total Pages : 461 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Family Resource Management by : Tami James Moore

Download or read book Family Resource Management written by Tami James Moore and published by SAGE Publications. This book was released on 2021-07-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Resource Management addresses the management of resources from a family systems perspective and focuses on not just the individual that makes a decision but the impact those decisions have on the family unit. Authors Tami James Moore and Sylvia M. Asay use their academic research, practical experiences, and active teaching knowledge to help guide students through family resource management, and provide them with the most current, accurate, and dynamic information available for future professionals in the field of family services. The Fourth Edition includes the latest cutting-edge research, analysis of social changes, economic shifts, and the emerging “new normal” as the world recovers from the COVID-19 pandemic.