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Author : Romek Jansen
Publisher : MRMLOGIQ
ISBN 13 : 9081330519
Total Pages : 255 pages
Book Rating : 4.0/5 (813 download)
Download or read book Marketing Resource Management written by Romek Jansen and published by MRMLOGIQ. This book was released on 2008 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979456883
Total Pages : 132 pages
Book Rating : 4.4/5 (568 download)
Download or read book Marketing Resource Management written by Gerard Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-11-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: What knowledge, skills and characteristics mark a good Marketing resource management project manager? Do the Marketing resource management decisions we make today help people and the planet tomorrow? How likely is the current Marketing resource management plan to come in on schedule or on budget? Has the direction changed at all during the course of Marketing resource management? If so, when did it change and why? Which individuals, teams or departments will be involved in Marketing resource management? This amazing Marketing resource management self-assessment will make you the accepted Marketing resource management domain adviser by revealing just what you need to know to be fluent and ready for any Marketing resource management challenge. How do I reduce the effort in the Marketing resource management work to be done to get problems solved? How can I ensure that plans of action include every Marketing resource management task and that every Marketing resource management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing resource management opportunity costs are low? How can I deliver tailored Marketing resource management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing resource management essentials are covered, from every angle: the Marketing resource management self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Marketing resource management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing resource management practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing resource management are maximized with professional results. Your purchase includes access to the $249 value Marketing resource management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Axel Güpner
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.7/5 (151 download)
Download or read book Marketing Resource Management written by Axel Güpner and published by . This book was released on 2021-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing, organizations are changing, the entire industry is in a paradigmatic change process driven by a global pandemic, a new normal under the sign of a New Green Deal and a disruptive Remocal Economy. Many conservative economies have largely slept through digitization and will apparently not be able to exploit the opportunities offered by Asset-as-Service. It will therefore be all the more important to reach customers with increasingly scarce resources. Modern marketing can do this, as the Amazons of this world are already impressively demonstrating. Marketers across all sectors are embarking on the Marketing Excellence Journey to equip themselves for the new normal, using expertise, method, rigor, and MarTech and SalesTech predictive intelligence to engage with customers. Many CNN and Forbes award-winning books, including the B2B Marketing Guidebook (Springer, 2021), provide the necessary technical know-how for marketers. But it will also take a significant shift in thinking and change within companies for marketing and sales to work together to actively perform these new essential functions. This book describes for managers of all areas and knowledge disciplines how they can initiate, drive and support this change process in their organizations. For marketers, the book provides a comprehensive description of how to drive and support the change process based on their expertise, argumentative and in the context of change management and organizational development. From the contents: - The marketing organization development triad - Holistic marketing - Enterprise Marketing Management (EMM) - Marketing Operations Management (MOM) - The benefits of marketing resource management - Past is future - Structured creativity About the authors: Prof. h.c. Dr. Uwe Seebacher (MBA), holds a doctorate in economics and business administration. He has more than 25 years of experience in the manufacturing, energy and service industries and an international track record in strategic and operational marketing and communications as well as business and organizational development. 20 years of experience as the owner of a publishing company and a method consulting firm underscore his diverse experience. He is a lecturer at many renowned business schools and universities and has written numerous articles and books in leading publishing houses such as "Praxishandbuch B2B Marketing" (Springer Verlag), "Strategic Workforce Management" (Harvard Business Manager) or "Predictive Intelligence for Management" (Springer). He has received numerous awards and prizes for his work in the field of scientific and applied research, and for his models and concepts such as the maturity model for industrial goods marketing or the model for predictive intelligence. Dr. Axel Guepner, HR consultant and HR manager.Internationally experienced Global Head of Human Resources in corporations, such as Allianz SE, Dresdner Bank AG, and Wacker Chemie AG, with extensive experience in international HR management and focus on "digitalization of the working world". Eleven years of coaching experience in Olympic high-performance sailing as "Team Leader of the German Olympic Sailing Team". Member of the Advisory Board for Scientific Continuing Education for Professionals and Executives of the Ludwig-Maximilians-University Munich (LMU). Academic Education: Studied Political Science, Business Administration and Law in the USA and Germany (Diplom-Politologe / PhD).
Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 1420025643
Total Pages : 250 pages
Book Rating : 4.4/5 (2 download)
Download or read book Marketing for the Nonmarketing Executive written by Norton Paley and published by CRC Press. This book was released on 2000-11-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
Author : Michael D Hartline
Publisher : Routledge
ISBN 13 : 113642380X
Total Pages : 119 pages
Book Rating : 4.1/5 (364 download)
Download or read book Internal Relationship Management written by Michael D Hartline and published by Routledge. This book was released on 2012-12-06 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and work-related behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
Author : Matthew
Publisher : Pearson Education India
ISBN 13 : 8131799719
Total Pages : 193 pages
Book Rating : 4.1/5 (317 download)
Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
Author : Teena Mishra
Publisher : Taylor & Francis
ISBN 13 : 1000826929
Total Pages : 184 pages
Book Rating : 4.0/5 (8 download)
Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Author : Daniel Robert
Publisher : Innovative Institute
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book Human Resource Management & Marketing Management for M.Com Entrance Examination written by Daniel Robert and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author : Marie R. Kennedy
Publisher : American Library Association
ISBN 13 : 0838916007
Total Pages : 299 pages
Book Rating : 4.8/5 (389 download)
Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Author : Ralf T. Kreutzer
Publisher : Springer
ISBN 13 : 3030138232
Total Pages : 269 pages
Book Rating : 4.0/5 (31 download)
Download or read book Toolbox for Marketing and Management written by Ralf T. Kreutzer and published by Springer. This book was released on 2019-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Author : Philip William Mahin
Publisher :
ISBN 13 : 9780205130672
Total Pages : 590 pages
Book Rating : 4.1/5 (36 download)
Download or read book Business-to-business Marketing written by Philip William Mahin and published by . This book was released on 1991 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international guide on business-to-business marketing examines such topics as product line management, the business marketing planning process, and direct marketing applications in the business market.
Author : Peter Mahoney
Publisher : Archway Publishing
ISBN 13 : 166571137X
Total Pages : 141 pages
Book Rating : 4.6/5 (657 download)
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Author : William J. Glynn
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (512 download)
Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995-11-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art services managment guide
Author : J. Denver Smart
Publisher : Lulu.com
ISBN 13 : 1483496910
Total Pages : 196 pages
Book Rating : 4.4/5 (834 download)
Download or read book Connecting with Upstream Oil and Gas: A Sales and Marketing Resource Guide written by J. Denver Smart and published by Lulu.com. This book was released on 2019-03-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and marketing professionals in the upstream oil and gas sector want to know their customer, but in an industry so complicated, that is not always easy. J. Denver Smart, who has worked in the upstream oil and gas sector for a leading global automation solutions provider, provides a consolidated overview of upstream processing, key operations, and business drivers that are relevant to day-to-day operator challenges in this reference guide. Topics covered include: - the primary market drivers and business parameters that affect the short- and long-term economic viability of upstream operators; - market indicators used to assess current and regional industry trends; - various lifecycle stages of an oilfield and how they influence primary business objectives; and - basic elements, principles, operations, and procedures to understand the diverse concepts associated with finding, extracting, and producing oil and gas reserves.
Author : James A. Constantin
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (512 download)
Download or read book Understanding Resource Management written by James A. Constantin and published by Irwin Professional Publishing. This book was released on 1994 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. management seems to have fallen behind in its competition with managements in other countries. This book identifies the nature of the managerial problem--key oversights in managing crucial resources--and gives specific guidelines for identifyinf internal and external resources and maximizing these resources for the overall benefit of the firm.
Author :
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.M/5 ( download)
Download or read book Resource Management Journal written by and published by . This book was released on 1985 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
