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Marketing Renewable Energy
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Book Synopsis Marketing Renewable Energy by : Carsten Herbes
Download or read book Marketing Renewable Energy written by Carsten Herbes and published by Springer. This book was released on 2017-06-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Book Synopsis Power Marketing and Renewable Energy by : Jeffrey M. Fang
Download or read book Power Marketing and Renewable Energy written by Jeffrey M. Fang and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Green Power Marketing in the United States by : Lori Bird
Download or read book Green Power Marketing in the United States written by Lori Bird and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Solar Energy Innovations by : Avraham Shama
Download or read book Marketing Solar Energy Innovations written by Avraham Shama and published by Greenwood. This book was released on 1981 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business Publisher : ISBN 13 : Total Pages :220 pages Book Rating :4.0/5 (18 download)
Book Synopsis Marketing Opportunities in the Photovoltaic Industry by : United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business
Download or read book Marketing Opportunities in the Photovoltaic Industry written by United States. Congress. House. Committee on Small Business. Subcommittee on Energy, Environment, and Safety Issues Affecting Small Business and published by . This book was released on 1983 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Renewable Energy Consumer Education Marketing Plan by :
Download or read book Renewable Energy Consumer Education Marketing Plan written by and published by . This book was released on 1999 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey by : Taner Hamid Yilmaz
Download or read book Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey written by Taner Hamid Yilmaz and published by GRIN Verlag. This book was released on 2013-04-22 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,5, University of Applied Sciences Fulda, language: English, abstract: The master’s thesis aims to analyze photovoltaic (PV) solar systems market in Turkey and suggests possible marketing strategies for installer companies in the context of marketing purposes. In this frame, the secondary research in macro- and microenvironment reflects the market conditions with an indicative primary research. Therefore, seventy active PV solar energy companies were found and analyzed through a scanning in the Internet. In addition, twenty installer firms reflected their company characteristics and respective evaluations about the market and their marketing strategies through a web basedsurvey. Different approaches to PV solar energy marketing are reviewed such as customer centered marketing strategy, green marketing and diffusion of innovations model. In the light of this information, the major observed barriers against deployment of PV solar energy are latecomer regulations, weak governmental support, and high level of local interest rates in terms of macroenvironment. Moreover, lack of customer centered professional marketing strategies by firms was discovered against diffusion of PV technology in Turkey. Moreover, the average rate of installed PV systems to potential market size is forecast under 0,01% among respondent marketers. Further, the average of marketing employees is 2,7 and average marketing budget is about USD 124.000. To summarize, more specific marketing strategies by power demand of customers and by profiles (innovators and early adaptors) of diffusion of innovations model are recommended for installers of PV solar energy systems, in order to deploy the PV solar energy in Turkey.
Book Synopsis The Marketing Plan of Solar Frame in Germany by : Shanshan Ren
Download or read book The Marketing Plan of Solar Frame in Germany written by Shanshan Ren and published by GRIN Verlag. This book was released on 2012-02-23 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people’s daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame’s market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance’s strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation by Germany government. The main suppliers for German market are Chinese solar frame manufactories and wholesalers due to its cheap price and relatively good quality. The five-force analysis shows German market is attractive due to its low threats for substitute products, low entry barriers, medium bargaining power for suppliers and buyers, and medium industry rivalry. By using SWOT analysis, 4P marketing mix, Porter’s generic strategies, Ansoff”s marketing matrix and Kotler’s STP, we figure out Joyance should enter Germany market as a wholesaler by targeting the SME of retailers and installation companies. Its .... Finally,... TABLE OF CONTENTS PROBLEM STATEMENT 3 ABSTRACT 4 1.INTRODUCTION 5 2.EXTERNAL ANALYSES 7
Book Synopsis Shades of Green by : Christopher Benham
Download or read book Shades of Green written by Christopher Benham and published by . This book was released on 2003 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Education Marketing Analysis by :
Download or read book Consumer Education Marketing Analysis written by and published by . This book was released on 2000 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Information Brief on Green Power Marketing by : Blair G. Swezey
Download or read book Information Brief on Green Power Marketing written by Blair G. Swezey and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring the Dynamics of Consumerism in Developing Nations by : Gbadamosi, Ayantunji
Download or read book Exploring the Dynamics of Consumerism in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2019-01-11 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Book Synopsis Power Marketing and Renewable Energy by :
Download or read book Power Marketing and Renewable Energy written by and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topical Issues Brief examines the nature of the power marketing business and its relationship with renewable power. The information presented is based on interviews conducted with nine power marketing companies, which accounted for almost 54% of total power sales by power marketers in 1995. These interviews provided information on various viewpoints of power marketers, their experience with renewables, and their respective outlooks for including renewables in their resource portfolios. Some basic differences exist between wholesale and retail competition that should be recognized when discussing power marketing and renewable power. At the wholesale level, the majority of power marketers stress the commodity nature of electricity. The primary criteria for developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of power supplies. At the retail level, electricity may be viewed as a product that includes value-added characteristics or services determined by customer preferences.
Book Synopsis Development of a marketing plan for the South African solar energy market by : Christian Biewald
Download or read book Development of a marketing plan for the South African solar energy market written by Christian Biewald and published by GRIN Verlag. This book was released on 2013-08-14 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company’s growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.
Book Synopsis The Marketing Plan of Solar Frame in Germany by : Shanshan Ren
Download or read book The Marketing Plan of Solar Frame in Germany written by Shanshan Ren and published by GRIN Verlag. This book was released on 2012-03-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Highschool of Amsterdam (HES Hogeschool voor Economische Studies), course: Marketing, language: English, abstract: Problem statement Solar products have been used more often in people's daily life with the development of technology. From year 2005, Chinese companies accelerated their development of solar panels. Even China government has started promoting companies to develop solar technology and use solar products. Many companies and factories are producing and selling the solar panels. But there are no more than 20 factories that produce solar panel frames, and less than 40 companies that sell solar frame only. In fact, the whole world is getting more interested in solar panel applications, thus the demand for solar panels is increasing as well. As all we know each solar panel needs one solar frame, a higher demand for solar panel means a higher demand for solar frames, as a result, the current demand for solar frames exceeds of its supplies. Thus, Joyance, a Bedding company, wants to conduct some marketing research about German solar frame's market to decide if it should enter into the German market. This dissertation aims to find out if Joyance should enter into solar frame market and how to enter by the external and internal analysis? Abstract This thesis describes analyses and evaluates Joyance's strategy to enter the German market for solar panel frames. Joyance originally is a manufacturer of bed-frames. On the basis of external and internal analysis this thesis focuses on the general decision to enter the German market by using five-force, SWOT, DOWS and marketing matrix analysis. The external analysis shows that the demand of German market for solar panel frames is significant. Our research shows that the market size of solar panel frame is around 47 million Euros in 2010 and is still growing. It is mainly due to the stimulation b
Book Synopsis Research Anthology on Clean Energy Management and Solutions by : Information Resources Management Association
Download or read book Research Anthology on Clean Energy Management and Solutions written by Information Resources Management Association and published by Engineering Science Reference. This book was released on 2021-06-25 with total page 2250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Energy usage and consumption continue to rise globally each year, with the most efficient and cost-effective energy sources causing huge impacts to the environment. In an effort to mitigate harmful effects to the environment, implementing clean energy resources and utilizing green energy management strategies have become worldwide initiatives, with many countries from all regions quickly becoming leaders in renewable energy usage. Still, not every energy resource is without flaws. Researchers must develop effective and low-cost strategies for clean energy in order to find the balance between production and consumption. The Research Anthology on Clean Energy Management and Solutions provides in-depth research that explores strategies and techniques used in the energy production field to optimize energy efficiency in order to maintain clean and safe use while delivering ample energy coverage. The anthology also seeks solutions to energy that have not yet been optimized or are still produced in a way that is harmful to the environment. Covering topics such as hydrogen fuel cells, renewable energy, solar power, solar systems, cost savings, and climate protection, this text is essential for electrical engineers, nuclear engineers, environmentalists, managers, policymakers, government officials, professionals in the energy industry, researchers, academicians, and students looking for the latest research on clean energy management.
Book Synopsis The Marketing Foundation for Renewable Energy Technologies by : J. Peter Peck
Download or read book The Marketing Foundation for Renewable Energy Technologies written by J. Peter Peck and published by . This book was released on 2012 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
