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Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)
Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Darren G. Lilleker
Publisher : Manchester University Press
ISBN 13 : 9780719068713
Total Pages : 258 pages
Book Rating : 4.0/5 (687 download)
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Author : Emanuele Bormida
Publisher : Enzo Delfino Editore
ISBN 13 : 8895758196
Total Pages : 303 pages
Book Rating : 4.8/5 (957 download)
Download or read book Il fattore Renzi written by Emanuele Bormida and published by Enzo Delfino Editore. This book was released on 2013-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: I leader nascono da un fattore biologico della storia, corrispondono a un bisogno, a un vuoto da riempire [A. Sardoni] È difficile e forse vano valutare a priori le promesse di un leader, ma di Matteo Renzi sono innegabili il carisma e l'estrema familiarità con i media, spesso asserviti al suo messaggio politico fino a fondersi con esso. Questo testo vuole indagare i diversi aspetti della costruzione del consenso e della strategia elettorale del sindaco di Firenze, nel contesto più ampio della comunicazione politica in Italia dalla Prima Repubblica ad oggi alla luce dello straordinario successo del mezzo televisivo, con la sua logica di semplificazione, del crollo dei partiti, della perdita di consenso e della crescente personalizzazione della politica, che ha avuto in Berlusconi uno dei suoi maggiori protagonisti.
Author : Fritz Plasser
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031301373X
Total Pages : 422 pages
Book Rating : 4.3/5 (13 download)
Download or read book Global Political Campaigning written by Fritz Plasser and published by Bloomsbury Publishing USA. This book was released on 2002-02-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.
Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135897492
Total Pages : 653 pages
Book Rating : 4.1/5 (358 download)
Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.
Author : Richard S Katz
Publisher : SAGE
ISBN 13 : 1446206815
Total Pages : 565 pages
Book Rating : 4.4/5 (462 download)
Download or read book Handbook of Party Politics written by Richard S Katz and published by SAGE. This book was released on 2006-01-05 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This thoughtful and wide-ranging review of parties and party research contains contributions from many of the foremost party scholars and is a must for all library shelves′ - Richard Luther, Keele University ′The study of political parties has never been livelier and this genuinely international Handbook – theoretically rich, comparatively informed, and focused on important questions – defines the field. This volume is both an indispensable summary of what we know and the starting point for future research′ - R K Carty, University of British Columbia ′Political parties are ubiquitous, but their forms and functions vary greatly from regime to regime, from continent to continent, and from era to era. The Handbook of Party Politics captures this variation and richness in impressive ways. The editors have assembled an excellent team, and the scope of the volume is vast and intriguing′ - Kaare Strom, University of California, San Diego Political parties are indispensable to democracy and a central subject of research and study in political science around the world. This major new handbook is the first to comprehensively map the state-of-the-art in contemporary party politics scholarship. The Handbook is designed to: - provide an invaluable survey of the major theories and approaches in this dynamic area of study and research - give students and researchers a concise ′road map′ to the core literatures in all the sub-fields of party related theorizing and research - identify the theories, approaches and topics that define the current ′cutting edge′ of the field. The Handbook is comparative in overall approach but also addresses some topics to be addressed in nationally or regionally specific ways. The resulting collaboration has brought together the world′s leading party theorists to provide an unrivalled resource on the role of parties in the pressing contemporary problems of institutional design and democratic governance today.
Author : Stuart Alexander Day
Publisher : Bucknell University Press
ISBN 13 : 9780838755877
Total Pages : 198 pages
Book Rating : 4.7/5 (558 download)
Download or read book Staging Politics in Mexico written by Stuart Alexander Day and published by Bucknell University Press. This book was released on 2004 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neoliberalism in Mexico - characterized by free markets, by the privitization of thousands of State enterprises, and by influence from Washington and Wall Street - has forever changed the political climate, making it necessary to theorize new paths for the future. Indeed, liberal ideology champions not only economic freedom but individual liberty as well: In the canon of liberal texts, Adam Smith's The Wealth of Nations coexists with John Stuart Mill's The Subjugation of Women, a biting commentary on gender inequality. The debate over neoliberalism in Mexico is not exclusively a left-right conflict. Many leftists see ties with the U.S. as a means to promote social change even though they oppose neoliberal economics; many on the right, while supporting neoliberalism, fear social influences from the North. This volume focuses on the neoliberal debate in plays by four Mexican authors: Sabina Berman, Vicente Lenero, Victor Hugo Rascon Banda, and Alejandra Trigueros. These playwrights stage the complexity of neoliberalism, providing insight into a global trend and its manifestation in Mexico. Stuart A. Chapel Hill.
Author : Fabio de Nardis
Publisher : Springer Nature
ISBN 13 : 3030377601
Total Pages : 471 pages
Book Rating : 4.0/5 (33 download)
Download or read book Understanding Politics and Society written by Fabio de Nardis and published by Springer Nature. This book was released on 2020-03-26 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents political sociology as a connective social science that studies political phenomena by creating fruitful connections with other perspectives. The relationship between politics and society is more complex than ever due to the emergence of new power structures, forms of conflict organization and management, and social practices of political participation. Several scholars describe this historical phase as the 'de-politicization of representative politics'. The book addresses classical themes of and approaches to political sociology, but also dedicates several chapters to contemporary developments within political sociology, including, for instance, the role of the internet and bottom-up political communication in social movements. In addition, the volume acts as a professional tool for those scholars and researchers that are beginning to study political processes from a sociological perspective.
Author : Philippe J. Maarek
Publisher : Springer Nature
ISBN 13 : 3031092309
Total Pages : 390 pages
Book Rating : 4.0/5 (31 download)
Download or read book Manufacturing Government Communication on Covid-19 written by Philippe J. Maarek and published by Springer Nature. This book was released on 2022-09-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comparative perspective on different government communication strategies to COVID-19 around the globe. Scholars from twenty parts of the world specialized in political and government communication analyze initiatives and methods of various governments' communicative responses to the pandemic. In their contributions to this volume, they examine a wide range of distinct attitudes and reactions facing the crisis. Today’s omnidirectional contact allowed by social media, with its load of contradictory rumors and fake news, often obliterates the citizens' ability to comprehend reality. The book frames a broad canvas on how government communication may deal with that and manage similar crises — bound to happen as climate changes and war menaces are generating more and more worries about the future of humanity. This makes this volume a must-read for scholars and students of political communication, health policies and communication, crisis marketing and communication. It will also be of utmost interest for practitioners and policy-makers from these fields willing to better understand government communication and its answer to global crises.
Author : Dieter Nohlen
Publisher : Oxford University Press
ISBN 13 : 0199283583
Total Pages : 618 pages
Book Rating : 4.1/5 (992 download)
Download or read book Elections in the Americas: A Data Handbook written by Dieter Nohlen and published by Oxford University Press. This book was released on 2005-04-14 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume continues the series of election data handbooks published by OUP. It presents the first ever compendium of electoral data for all 35 states in the Americas from their independence, or the introduction of universal male suffrage, to the present. Containing contributions from renowned scholars, Elections in the Americas is a highly authoritative resource for historical and cross-national comparisons of elections and electoral systems.
Author : Susan Delacourt
Publisher : D & M Publishers
ISBN 13 : 1771621109
Total Pages : 378 pages
Book Rating : 4.7/5 (716 download)
Download or read book Shopping for Votes written by Susan Delacourt and published by D & M Publishers. This book was released on 2016-05-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition offers an insightful and provocative look at the inside world of political marketing in Canada—and what this means about the state of our democracy in the twenty-first century—from a leading political commentator. Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada’s top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into “niche” markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada.
Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1134084110
Total Pages : 315 pages
Book Rating : 4.1/5 (34 download)
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-09-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Author : Axel Bruns
Publisher : Routledge
ISBN 13 : 1317506553
Total Pages : 669 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Routledge Companion to Social Media and Politics written by Axel Bruns and published by Routledge. This book was released on 2015-12-22 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Author : The British Library of Political and Economic Science
Publisher : Psychology Press
ISBN 13 : 9780415354783
Total Pages : 704 pages
Book Rating : 4.3/5 (547 download)
Download or read book IBSS: Political Science: 2004 Vol.52 written by The British Library of Political and Economic Science and published by Psychology Press. This book was released on 2004-12 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features: * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. * Breadth: Today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. * International Coverage: The IBSS reviews scholarship published in over thirty languages, including publications from Eastern Europe and the developing world. * User friendly organization: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French.
Author : Andy Baker
Publisher : Princeton University Press
ISBN 13 : 0691205795
Total Pages : 394 pages
Book Rating : 4.6/5 (912 download)
Download or read book Persuasive Peers written by Andy Baker and published by Princeton University Press. This book was released on 2020-10-27 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: How voting behavior in Latin America is influenced by social networks and everyday communication among peers In Latin America’s new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters—figures unheard of in older democracies—change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, Persuasive Peers argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on final voting choices. Relying on unique survey and interview data from Latin America, the authors show that weakly committed voters defer to their politically knowledgeable peers, creating vast amounts of preference change as political campaigns unfold. Peer influences also matter for unwavering voters, who tend to have social contacts that reinforce their voting intentions. Social influence increases political conformity among voters within neighborhoods, states, and even entire regions, and the authors illustrate how party machines use the social topography of electorates to buy off well-connected voters who can magnify the impact of the payoff. Persuasive Peers demonstrates how everyday communication shapes political outcomes in Latin America’s less-institutionalized democracies.
Author : Taylor C. Boas
Publisher : Cambridge University Press
ISBN 13 : 1107131146
Total Pages : 275 pages
Book Rating : 4.1/5 (71 download)
Download or read book Presidential Campaigns in Latin America written by Taylor C. Boas and published by Cambridge University Press. This book was released on 2016-03-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.
Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
