Marketing Plan Bmw 1 Series In Germany

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Marketing Plan: BMW 1-series in Germany

Author : Andreas Klein
Publisher : GRIN Verlag
ISBN 13 : 3638619842
Total Pages : 38 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis Marketing Plan: BMW 1-series in Germany by : Andreas Klein

Download or read book Marketing Plan: BMW 1-series in Germany written by Andreas Klein and published by GRIN Verlag. This book was released on 2007-02-26 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels

Strategies of German Car Companies in China

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895862
Total Pages : 87 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Strategies of German Car Companies in China by : Patrick Schrott

Download or read book Strategies of German Car Companies in China written by Patrick Schrott and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Mercedes-Benz's Marketing Strategy in Mexico

Author : Joannis Paul Schweres
Publisher : GRIN Verlag
ISBN 13 : 3656877629
Total Pages : 31 pages
Book Rating : 4.6/5 (568 download)

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Book Synopsis Mercedes-Benz's Marketing Strategy in Mexico by : Joannis Paul Schweres

Download or read book Mercedes-Benz's Marketing Strategy in Mexico written by Joannis Paul Schweres and published by GRIN Verlag. This book was released on 2015-01-16 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to customers. These companies have to have well developed advertising strategies in their marketing processes, in order to sustain a profitable growth in all the markets they serve throughout the world. Mercedes-Benz (MB) is a German high-class automobile company. Its products stand for luxury, reliability and dependability. The company belongs to the multinational division of the German manufacturer Daimler AG and has its headquarters in Stuttgart, Baden-Württemberg, Germany. The company has 274,616 employees and gained a profit of 10,887 billion U.S. dollar with revenue of 147,257 billion U.S. dollars. Mexico is very important for the company’s North American strategy, which can be proved by the fact that Mercedes-Benz produces its cars in Monterrey, Nuevo Leon, Mexico. According to the McKinsey Global Media Report 2013 Latin America provided the highest growth in expenditure for advertising, in 2012 the increase was 13.3 percent. The increasing investments of automotive companies are a reason for it - in 2011 the industry expanded its expenditures in advertising by 101 percent. A critical analysis of the MB’s marketing strategy in Mexico is the purpose of this research paper. Since we are not able to cover all aspects of the marketing of MB due to the limitation of 10 to 15 pages for this paper, the study will be focusing on the following areas: sponsoring, social media, TV advertisements and magazine commercials. Thus, other areas of marketing like brand management or viral marketing will not be addressed. The products and services the company offers in Mexico will be mentioned. The marketing strategy of Mercedes-Benz México will be described and target groups will be defined. At the end of this paper we will state how MB can use its marketing in Mexico more efficiently in order to gain higher profits.

Cross-Cultural Marketing

Author : Vescovi, Tiziano
Publisher : Edward Elgar Publishing
ISBN 13 : 1800889755
Total Pages : 352 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Cross-Cultural Marketing by : Vescovi, Tiziano

Download or read book Cross-Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.

Marketing Made Simple

Author : Geoffrey Lancaster
Publisher : Routledge
ISBN 13 : 075064771X
Total Pages : 274 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Made Simple by : Geoffrey Lancaster

Download or read book Marketing Made Simple written by Geoffrey Lancaster and published by Routledge. This book was released on 2002 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.

Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies

Download Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies PDF Online Free

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920946
Total Pages : 587 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-10 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.

EBOOK: International Marketing

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 0077148169
Total Pages : 657 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: International Marketing by : Pervez Ghauri

Download or read book EBOOK: International Marketing written by Pervez Ghauri and published by McGraw Hill. This book was released on 2014-01-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

International Marketing plan for Volkswagen

Author : Christian Baumann
Publisher : GRIN Verlag
ISBN 13 : 364040596X
Total Pages : 33 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis International Marketing plan for Volkswagen by : Christian Baumann

Download or read book International Marketing plan for Volkswagen written by Christian Baumann and published by GRIN Verlag. This book was released on 2009-08-20 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000€ with an operating profit of 6,151,000€ which in turn resulted in a profit after tax of 4,122,000€.1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. [...]

Marketing Made Simple

Author : Paul Reynolds
Publisher : Taylor & Francis
ISBN 13 : 1136432868
Total Pages : 274 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Made Simple by : Paul Reynolds

Download or read book Marketing Made Simple written by Paul Reynolds and published by Taylor & Francis. This book was released on 2007-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Plunkett's Engineering & Research Industry Almanac 2007: Engineering & Research Industry Market Research, Statistics, Trends & Leading Companies

Download Plunkett's Engineering & Research Industry Almanac 2007: Engineering & Research Industry Market Research, Statistics, Trends & Leading Companies PDF Online Free

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920695
Total Pages : 717 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Engineering & Research Industry Almanac 2007: Engineering & Research Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Engineering & Research Industry Almanac 2007: Engineering & Research Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-05 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields. This book contains most of the data you need on the American Engineering & Research Industry. It includes market analysis, R&D data and several statistical tables and nearly 400 profiles of Engineering and Research firms.

Real Estate Investments in Germany

Author : Michael Mütze
Publisher : Springer Science & Business Media
ISBN 13 : 3540721797
Total Pages : 376 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Real Estate Investments in Germany by : Michael Mütze

Download or read book Real Estate Investments in Germany written by Michael Mütze and published by Springer Science & Business Media. This book was released on 2007-06-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The German real estate market is in motion. Single real estates as well as parts of real estate portfolios are still projected and brought to the market to a great extent. In addition, the ownerships of big real estate portfolios are changing. In the light of this situation, this book guides foreign investors and project developers through the legal, tax and economical requirements for real estate investments in Germany in a practical manner.

EBOOK: International Marketing, 5e

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Plunkett's Automobile Industry Almanac 2007

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920598
Total Pages : 574 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Automobile Industry Almanac 2007 by : Jack W. Plunkett

Download or read book Plunkett's Automobile Industry Almanac 2007 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-10 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.

Plunkett's Engineering & Research Industry Almanac 2006: The Only Complete Guide to the Business of Research, Development and Engineering

Download Plunkett's Engineering & Research Industry Almanac 2006: The Only Complete Guide to the Business of Research, Development and Engineering PDF Online Free

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920504
Total Pages : 567 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Engineering & Research Industry Almanac 2006: The Only Complete Guide to the Business of Research, Development and Engineering by : Jack W. Plunkett

Download or read book Plunkett's Engineering & Research Industry Almanac 2006: The Only Complete Guide to the Business of Research, Development and Engineering written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-05 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to trends and leading companies in the Engineering and Research business fields, design, development and technology-based research. Includes market analysis, R&D data and several statistical tables. Nearly 400 in-depth profiles of Engineering and Research firms.

Plunkett's Transportation, Supply Chain and Logistics Industry Almanac 2006

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392044X
Total Pages : 673 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Transportation, Supply Chain and Logistics Industry Almanac 2006 by : Plunkett Research Ltd

Download or read book Plunkett's Transportation, Supply Chain and Logistics Industry Almanac 2006 written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This immense, global sector is vital to all businesses. This book covers exciting trends in supply chain and logistics management, transportation, intermodal shipment systems and advanced technologies. Market analysis, statistics and trends included. Contains profiles of the 500 leading firms.

Basic Marketing Management

Author : Douglas J. Dalrymple
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Basic Marketing Management by : Douglas J. Dalrymple

Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by . This book was released on 1995-02-10 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.

Putting the Public Back in Public Relations

Author : Brian Solis
Publisher : FT Press
ISBN 13 : 0137011261
Total Pages : 463 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Putting the Public Back in Public Relations by : Brian Solis

Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.