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Marketing Peace
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Book Synopsis Marketing Peace by : Paromita Goswami
Download or read book Marketing Peace written by Paromita Goswami and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.
Book Synopsis Marketing Peace for Social Transformation and Global Prosperity by : Nedelea, Alexandru-Mircea
Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Book Synopsis Marketing for Peace Builders by : Jesan Sorrells
Download or read book Marketing for Peace Builders written by Jesan Sorrells and published by Createspace Independent Publishing Platform. This book was released on 2016-02-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing For Peace Builders: How to Market Your Value to a World in Conflict, Jesan Sorrells provides YOU, the entrepreneurial peace builder with the steps to market YOUR value in the open market as a savvy peace builder. If your educational and professional background comes from the worlds of academia, the law, or social services, and you believe that peace making and money making should not be mutually exclusive, then THIS book is for YOU. Packed with 260 pages of practical tips, actionable tricks, and developmental marketing techniques, this book proves that YOU can be ethical, build relationships, and be prosperous in a conflict-ridden world while growing the fields of peacebuilding.
Download or read book The Anatomy of Peace written by and published by ReadHowYouWant.com. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Mind at Peace by : Christopher O. Blum
Download or read book A Mind at Peace written by Christopher O. Blum and published by Sophia Institute Press. This book was released on 2017-08-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: These past two decades, modern technology has brought into being scores of powerful challenges to our interior peace and well-being. We’re experiencing a worldwide crisis of attention in which information overwhelms us, corrodes true communion with others, and leaves us anxious, unsettled, bored, isolated, and lonely. These pages provide the time-tested antidote that enables you to regain an ordered and peaceful mind in a technologically advanced world. Drawing on the wisdom of the world’s greatest thinkers, including Plato, Aristotle, St. Augustine, and St. Thomas Aquinas, these pages help you identify – and show you how to cultivate – the qualities of character you need to survive in our media-saturated environment. This book offers a calm, measured, yet forthright and effective approach to regaining interior peace. Here you’ll find no argument for retreat from the modern world; instead these pages provide you with a practical guide to recovering self-mastery and interior peace through wise choices and ordered activity in the midst of the world’s communication chaos. Are you increasingly frustrated and perplexed in this digital age? Do you yearn for a mind that is more focused and a soul able to put down that IPhone and simply rejoice in the good and the true? It’s not hard to do. The saints and the wise can show you how; this book makes their counsel available to you.
Book Synopsis Peace Love Marketing Journal by : Epic Love Books
Download or read book Peace Love Marketing Journal written by Epic Love Books and published by . This book was released on 2019-10-02 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peace Love Marketing Journal. A cool marketing department notebook gift for a marketer of a company or business featuring a cute peace sign, heart, and markets analysis graph on a 100 page blank lined book.
Book Synopsis Guerrilla Marketing by : Alexander L. Fattal
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.
Book Synopsis War and Peace and IT by : Mark Schwartz
Download or read book War and Peace and IT written by Mark Schwartz and published by IT Revolution. This book was released on 2019-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.
Book Synopsis The Power of Word Of Mouth Marketing by : Marlin Silviana,Melina Melone,
Download or read book The Power of Word Of Mouth Marketing written by Marlin Silviana,Melina Melone, and published by Gramedia Pustaka Utama. This book was released on 2013-09-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: """Buku ini dibuka dengan teka-teki berikut ini: Produk atau merek apa yang paling sukses di dunia semenjak adanya planet bumi ini? Coca Cola? Apple? Microsoft? Facebook? Gatot Kaca? Semua jawaban di atas benar. Namun, yang lebih benar dan tak terkalahkan kesuksesannya adalah.... AGAMA = Religion & Spirituality! Agama sebagai sebuah """"produk"""" dengan berbagai """"merek""""-nya memiliki umur yang paling lama. Semua konsumennya loyal. Mereka selalu menceritakan hal-hal baik tentang """"merek""""-nya. Kenapa bisa begitu? Apakah karena agama pernah mendatangi agency untuk membuat iklan? Atau apakah karena agama pernah mendatangi media planner untuk minta saran? Tidak. Satu hal yang sama dari semua merek dalam """"kategori produk"""" agama adalah: MEREKA TIDAK BERIKLAN. Resepnya cuma satu: """"getok tular"""" (dari mulut ke mulut), rekomendasi dari satu orang ke orang lainnya, dari satu generasi ke generasi lainnya, dari satu kelompok ke kelompok lainnya. Efektif? YA! Kredibel? SO PASTI! Konsumen loyal? GAK PERLU DITANYA! Buku ini akan memperlihatkan semakin redupnya kekuatan iklan dan semakin perkasanya ""kekuatan mulut ke mulut"". Contoh-contohnya aplikasinya sangat banyak, sangat inspiratif, dan bisa Anda uji cobakan untuk produk/jasa Anda... ada tips dan trik yang perlu Anda pelajari dan itu disuguhkan di sini dengan bahasa dan penyajian sangat menarik. ""Selama tiga tahun ini, Majalah SWA tlah bersama-sama melakukan penelitian tentang 'Word of Mouth' yang terjadi di kalangan konsumen Indonesia dan disajikan sebagai sajian utama SWA. Buku ini merupakan intisari tentang apa dan bagaimana mengembangkan Word of Mouth Marketing yang menarik dan menjual serta memberikan panduan praktis bagi para pemasar Indonesia."" --Kemal Effendi Gani, Pemimpin Redaksi/Pemimpin Umum Majalah SWA ""Word of Mouth Marketing! Mungkin Anda sudah sering mendengar hal itu, namun bila belum punya referensi yang mudah dipahami, maka buku 'The Power of Word of Mouth Marketing' ini patut dibaca. Buku ini menyajikan konsep dan tips menjalankan WOMM dengan bahasa yang sederhana dan 'provokatif', serta dilengkapi berbagai contoh, termasuk contoh-contoh dari Indonesia. Kita bisa tahu tren social media, perlunya kepekaan terhadap hal-hal yang sedang in dan lebih penting, bagaimana memanfaatkannya untuk membantu komunikasi pemasaran kita. Saat kita mulai mempertanyakan efektivitas belanja iklan kita, membaca buku ini bisa menjadi langkah awal kita untuk mulai berpikir ulang tentang konsep komunikasi pemasaran."" --Bambang Sumaryanto, Director P&G Indonesia ""Mengupas lengkap mengenai semua hal yang perlu diketahui tentang 'Word of Mouth Marketing' (WOMM) dan hal-hal yang perlu diketahui untuk mengubah Negative WOMM menjadi Positive WOMM. Direkomendasikan bagi mereka yang ingin melakukan terobosan bagi produknya lewat Marketing Word of Mouth."" --Afan Suryadi, Marketing Director English First (EF) Indonesia ""Buku yang patut disimak buat yang percaya dengan perubahan psikografi konsumen di era pesatnya perkembangan media sosial yang makin memperkuat 'Word of Mouth Marketing'. Dengan contoh kasus yang aktual, buku ini menantang paradigma para pemasar untuk meninjau ulang strategi komunikasinya."" --Mardi Wu @wumard, CEO PT Nutrifood Indonesia """
Book Synopsis Role of Marketing in War and Peace by : Edwin Black George
Download or read book Role of Marketing in War and Peace written by Edwin Black George and published by . This book was released on 1946 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Making Peace with the Things in Your Life by : Cindy Glovinsky
Download or read book Making Peace with the Things in Your Life written by Cindy Glovinsky and published by Macmillan. This book was released on 2002-05-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you spend much of your time struggling against the growing ranks of papers, books, clothes, housewares, mementos, and other possessions that seem to multiply when you're not looking? Do these inanimate objects, the hallmarks of busy modern life, conspire to fill up every inch of your space, no matter how hard you try to get rid of some of them and organize the rest? Do you feel frustrated, thwarted, and powerless in the face of this ever-renewing mountain of stuff? Help is on the way. Cindy Glovinsky, practicing psychotherapist and personal organizer, is uniquely qualified to explain this nagging, even debilitating problem -- and to provide solutions that really work. Writing in a supportive, nonjudmental tone, Glovinsky uses humorous examples, questionnaires, and exercises to shed light on the real reasons why we feel so overwhelmed by papers and possessions and offers individualized suggestions tailored to specific organizing problems. Whether you're drowning in clutter or just looking for a new way to deal with the perennial challenge of organizing and managing material things, this fresh and reassuring approach is sure to help. Making Peace with the Things in Your Life will help you cut down on your clutter and cut down on your stress!
Book Synopsis Liberal Peace In Question by : Kristian Stokke
Download or read book Liberal Peace In Question written by Kristian Stokke and published by Anthem Press. This book was released on 2011-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book uses Sri Lanka’s failed attempt at negotiating peace with the Liberation Tigers of Tamil Eelam, to examine the politics of state and market reforms towards liberal peace. Sri Lanka is seen as a critical case that demonstrates key characteristics and shortcomings of liberal peace, vividly demonstrated by internationally facilitated elite negotiations and donor-funded neoliberal development.
Book Synopsis The Business Plan for Peace by : Scilla Elworthy
Download or read book The Business Plan for Peace written by Scilla Elworthy and published by . This book was released on 2018 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many people feel powerless in the face of what they see on TV or read in the news -- a world in crisis, with wars and violence taking place across the globe. Scilla Elworthy has written a book for all those who want to step out of helplessness and apply their own personal skills to do something about the challenges now facing us."--Back cover.
Book Synopsis Let There Be Peace on Earth by : Jill Jackson
Download or read book Let There Be Peace on Earth written by Jill Jackson and published by Random House Digital, Inc.. This book was released on 2009 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates the award-winning song about each person's responsibility to help bring about world peace. Includes a history of the song and biographical notes on the husband and wife songwriting team.
Book Synopsis Business and Peace-Building by : CAROL. BOND
Download or read book Business and Peace-Building written by CAROL. BOND and published by Routledge. This book was released on 2020-12-18 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world struggling to adapt to seismic social and environmental changes, the time is now for businesses to prioritise creating local conditions of peace. This book builds on original research foregrounding 'peace' as a core business outcome for natural resources industries. Especially in non-warlike situations where natural resources industries have exacerbated or caused conflict, foregrounding peace as a core business outcome can bring substantial benefits. Peace is a concept external and internal stakeholders understand. Consequently, research shows that when natural resources sector CSR professionals start reframing their day-to-day decisions in terms of peace outcomes, they are more likely to create efficient and cost-effective solutions to environmental, social and economic business challenges. This book provides both theory and practical suggestions for how to reframe day-to-day CSR activities of natural resources companies as peace-focused, business decisions. Especially in the remote and rural regions of the world where natural resources industries have the greatest impact, businesses can lead the way in contributing to conditions of peace while bringing much needed resources to market.
