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Author : Carlos Losada
Publisher :
ISBN 13 : 9788432990014
Total Pages : 194 pages
Book Rating : 4.9/5 (9 download)
Download or read book Marketing para cooperativas written by Carlos Losada and published by . This book was released on 1981 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teófilo Barreiro
Publisher :
ISBN 13 :
Total Pages : 139 pages
Book Rating : 4.:/5 (48 download)
Download or read book 45 temas de marketing para gerentes de cooperativas written by Teófilo Barreiro and published by . This book was released on 1998 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jimmy Peixe Mc Intyre
Publisher :
ISBN 13 : 9788588135147
Total Pages : pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Aplicado À Cooperativa written by Jimmy Peixe Mc Intyre and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lewton Burity Verri
Publisher : Clube de Autores
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing Institucional Para Cooperativas written by Lewton Burity Verri and published by Clube de Autores. This book was released on 2013-05-05 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: O COOPERATIVISMO DO BRASIL – www.cooperativismodobrasil.com.br é o sucessor técnico e comercial da ABRACOOP – Associação Brasileira para o Desenvolvimento do Cooperativismo e apresenta esse tema tão adequado para o momento do cooperativismo. Muitos dirigentes de cooperativa buscam um método que fundamente as suas ações executivas, no dia a dia, para impulsionar o crescimento da receita, ou do faturamento, de modo a poder ampliar as chances de se manter a Empregabilidade e a Remuneração Média Mensal dos seus sócios cooperantes. Com e desemprego permanente e a ameaça que os veteranos sofrem por terem mais de 45, 55 ou 65 anos, e, portanto, já são velhos para os padrões do mercado de trabalho, o cooperativismo se mostra mais favorável a uma carreira autônoma, livre da dependência empregatícia, com a liberdade do próprio “Dono” do negócio. O Cooperativismo de Produção, Trabalho e de Serviços mostram-se viáveis para expansão sustentada, podendo se configurar, em breve, no maior segmento de atividade econômica no país. O grau médio de experiência dos profissionais de cooperativas tem surpreendido, em face da necessidade de ainda ter que se permanecer no mercado de trabalho. Muitas cooperativas possuem um quadro de profissionais mesclado, entre jovens e veteranos. Embora as empresas mercantis possam estar dispensando os veteranos e fechando as portas para os jovens, sem treinamento para as suas condições técnicas e comerciais o cooperativismo os acolhe com grande aceitação. Sabedoria e forca se unem para o progresso. Visando dar sustentação às atividades econômicas, que usam o cooperativismo como princípio de coesão, e manter o conhecimento no mercado, o COOP.BR inicia sua série de livros técnicos virtuais sobre cooperativismo.
Author : Helnon de Oliveira Crúzio
Publisher : FGV Editora
ISBN 13 : 9788522504275
Total Pages : 340 pages
Book Rating : 4.5/5 (42 download)
Download or read book Marketing social social e ético nas cooperativas written by Helnon de Oliveira Crúzio and published by FGV Editora. This book was released on 2003 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mostra como aplicar as modernas técnicas de marketing nos negócios dentro e fora das cooperativas, conforme as atividades próprias de cada uma. Aborda a conceituação do marketing social e ético, e mercados internos e externos das cooperativas. Focaliza o desenvolvimento do programa de marketing nas cooperativas e analisa o planejamento, sistemas de informações e organização da estrutura de marketing nas cooperativas. Contém estudo de caso de uma determinada cooperativa de trabalho médico. Orienta ainda, sobre a organização e administração das cooperativas de crédito.
Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by IICA Biblioteca Venezuela. This book was released on with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Narciso Arcas Lario
Publisher : Ciriec-Espana
ISBN 13 : 9788495003065
Total Pages : 300 pages
Book Rating : 4.0/5 (3 download)
Download or read book El marketing de las cooperativas agrarias written by Narciso Arcas Lario and published by Ciriec-Espana. This book was released on 1999-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Jaime Rivera Camino
Publisher : ESIC
ISBN 13 : 8416462828
Total Pages : 273 pages
Book Rating : 4.4/5 (164 download)
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Author : Agustín López-Quesada Fernández
Publisher : ESIC Editorial
ISBN 13 : 8473569962
Total Pages : 38 pages
Book Rating : 4.4/5 (735 download)
Download or read book La Innovación en Marketing y Competitividad: Una aplicación al caso de las Cooperativas Agrícolas Españolas written by Agustín López-Quesada Fernández and published by ESIC Editorial. This book was released on 2016-01-08 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: El contenido de este libro está relacionado con el sector primario, la agricultura en España y su evolución hacia la innovación en marketing. El trabajo analiza tres vertientes diferentes pero interconectadas: la agricultura el marketing y la innovación, la relación entre las tres y la implementación de los elementos que las conectan en un conjunto serán los factores que se estudiarán en este trabajo que presentamos. El objetivo último es analizar la innovación en marketing en la agricultura a través de los agentes que lo crean e investigan, entre ellos y como empresas más potentes del sector, de las cooperativas agrícolas españolas. El análisis se ha centrado en validar como influye la innovación en el desarrollo de las cooperativas agrícolas españolas y su competitividad, siendo los factores que influyen en el progreso de la innovación las capacidades y los obstáculos. Pero la innovación requiere un nivel de protección que permita su continuidad y desarrollo, una buena estructura organizativa, un buen conocimiento del mercado, la utilización de la tecnología y un buen sistema de comercialización. La innovación como herramienta de competitividad hace necesario que las cooperativas agrícolas desarrollen estas, pudiendo favorecer oportunidades de futuro y sostenibilidad. La situación que ha justificado la investigación es que las cooperativas se encuentran a la hora de implantar procesos de innovación con unos problemas de capacidad investigadora y una insuficiente financiación, siendo la innovación una palanca para el desarrollo de la comercialización. El desafío para las cooperativas agrícolas españolas estará en introducir en sus procesos una innovación ordenada superando los obstáculos que se han descrito en el modelo. De esta manera les permitirá un crecimiento con mayor volumen de negocio que conlleva una mejor y más eficiente competitividad.
Author : Daniel Barredo Ibáñez
Publisher : Springer Nature
ISBN 13 : 9819972108
Total Pages : 560 pages
Book Rating : 4.8/5 (199 download)
Download or read book COMMUNICATION AND APPLIED TECHNOLOGIES written by Daniel Barredo Ibáñez and published by Springer Nature. This book was released on 2024 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.:/5 (34 download)
Download or read book Cooperative marketing written by and published by . This book was released on 1928 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guy Ara
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (1 download)
Download or read book El marketing de una cooperativa written by Guy Ara and published by . This book was released on 1997 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Wilson Cumberland
Publisher : Legare Street Press
ISBN 13 : 9781019563847
Total Pages : 0 pages
Book Rating : 4.5/5 (638 download)
Download or read book Cooperative Marketing written by William Wilson Cumberland and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this informative volume, readers will discover the advantages of cooperative marketing, as exemplified in the California Fruit Growers Exchange. Written by William Wilson Cumberland, this book provides a detailed look at the benefits of pooling resources and working together to achieve common goals in business. Whether you're a small business owner or a student of economics, this book is a must-read for anyone interested in the power of collaboration. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Renán Arteaga
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (129 download)
Download or read book Cooperativas de mercadeo written by Renán Arteaga and published by . This book was released on 1971 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonio Salas Puente
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 (96 download)
Download or read book Administracion y mercadotecnia para cooperativas written by Antonio Salas Puente and published by . This book was released on 1978 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hector Sanabria Aldana
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (879 download)
Download or read book Proyecto para cooperativas de mercadeo agricola written by Hector Sanabria Aldana and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
