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Author : Elnora W. Stuart
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (23 download)
Download or read book Marketing written by Elnora W. Stuart and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert T. Kiyosaki
Publisher :
ISBN 13 : 9781612680637
Total Pages : 144 pages
Book Rating : 4.6/5 (86 download)
Download or read book The Business of the 21st Century written by Robert T. Kiyosaki and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Author : Southern Marketing Association. Meeting
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.:/5 (366 download)
Download or read book Marketing, Moving Toward the 21st Century written by Southern Marketing Association. Meeting and published by . This book was released on 1996 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Manal Haddad
Publisher : Lulu.com
ISBN 13 : 1483444368
Total Pages : 111 pages
Book Rating : 4.4/5 (834 download)
Download or read book 21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy written by Manal Haddad and published by Lulu.com. This book was released on 2016-01-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author : Gábor Rekettye
Publisher : Transnational Press London
ISBN 13 : 191299724X
Total Pages : 260 pages
Book Rating : 4.9/5 (129 download)
Download or read book Value Creation 4.0 - Marketing Products in the 21st Century written by Gábor Rekettye and published by Transnational Press London. This book was released on 2019-08-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). This title draws attention to the situation which poses new challenges and risks for the whole of humanity. The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086435
Total Pages : 1127 pages
Book Rating : 4.3/5 (13 download)
Download or read book Marketing in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 1127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
Author : P. Kitchen
Publisher : Springer
ISBN 13 : 1137322632
Total Pages : 187 pages
Book Rating : 4.1/5 (373 download)
Download or read book The Dominant Influence of Marketing in the 21st Century written by P. Kitchen and published by Springer. This book was released on 2013-04-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Author : Richard Hanley
Publisher : Routledge
ISBN 13 : 1134461682
Total Pages : 375 pages
Book Rating : 4.1/5 (344 download)
Download or read book Moving People, Goods and Information in the 21st Century written by Richard Hanley and published by Routledge. This book was released on 2004-08-02 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalisation and technological innovation have changed the way people, goods, and information move through and about cities. To remain, or become, economically and environmentally sustainable, cities and their regions must adapt to these changes by creating cutting-edge infrastructures that integrate advanced technologies, communications, and multiple modes of transportation. The book defines cutting-edge infrastructures, details their importance to cities and their regions, and addresses the obstacles to creating those infrastructures.
Author : Leslie H. Tepper
Publisher : University of Ottawa Press
ISBN 13 : 1772824283
Total Pages : 194 pages
Book Rating : 4.7/5 (728 download)
Download or read book Toward the 21st century / En vue du 21e siècle written by Leslie H. Tepper and published by University of Ottawa Press. This book was released on 1989-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: New directions in museum programming are presented in 13 papers representing a variety of perspectives that are guiding the transformation of Canada’s national museums in preparation for the twenty-first century. / Les nouvelles orientations de la programmation des musées sont présentées dans 13 articles, qui représentent des perspectives diversifiées guidant la transformation des musées nationaux du Canada en préparation du XXIe siècle.
Author : Alan R. Andreasen
Publisher : SAGE
ISBN 13 : 9781412916349
Total Pages : 284 pages
Book Rating : 4.9/5 (163 download)
Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author : S Medlik
Publisher : Routledge
ISBN 13 : 1136353976
Total Pages : 346 pages
Book Rating : 4.1/5 (363 download)
Download or read book Tourism and Hospitality in the 21st Century written by S Medlik and published by Routledge. This book was released on 2009-11-03 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tourism and Hospitality in the 21st Century' is a collection of essays which consider the future of tourism and hospitality. The international team of contributors represent a wide range of interests involved in tourism and hospitality. Divided into three parts, this book analyses: · Global dimensions, patterns and trends -demographic, social, economic and technical · Regional development of such areas as Africa, Asia, Europe and America, among others · The future of various sectors within the industries - such as transport, tourist attractions, coastal resorts and timesharing. 'Tourism and Hospitality in the 21st Century' is suitable for: senior personnel in private and public sector tourism and hospitality operations; international and national official tourism bodies and other organizations; universities and other higher education institutions; universitties and other higher education institutions; consultancy; finance, construction and supply industries; and as a reference point for students.
Author : Adam Lindgreen
Publisher : Edward Elgar Publishing
ISBN 13 : 1802202692
Total Pages : 437 pages
Book Rating : 4.8/5 (22 download)
Download or read book Business Education in the 21st Century written by Adam Lindgreen and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipping students with the capabilities and mindset necessary to manage new and emerging societal problems.
Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242864
Total Pages : 506 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author : William F. Eadie
Publisher : SAGE
ISBN 13 : 1412950309
Total Pages : 993 pages
Book Rating : 4.4/5 (129 download)
Download or read book 21st Century Communication: A Reference Handbook written by William F. Eadie and published by SAGE. This book was released on 2009-05-15 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 1412931630
Total Pages : 287 pages
Book Rating : 4.4/5 (129 download)
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-04-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.
Author : Monle Lee
Publisher : Routledge
ISBN 13 : 113641939X
Total Pages : 452 pages
Book Rating : 4.1/5 (364 download)
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
