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Marketing Modernity
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Book Synopsis Marketing Modernity by : Adam Arvidsson
Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2003-12-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Book Synopsis Selling Modernity by : Pamela E. Swett
Download or read book Selling Modernity written by Pamela E. Swett and published by Duke University Press. This book was released on 2007-08-29 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Download or read book Xuxa written by Amelia Simpson and published by Temple University Press. This book was released on 2010-04-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mega-Marketing of Gender, Race, and Modernity.
Book Synopsis Marketing and Modernity by : Marianne E. Lien
Download or read book Marketing and Modernity written by Marianne E. Lien and published by . This book was released on 1997-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer".Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Book Synopsis Marketing Modernity by : Adam Arvidsson
Download or read book Marketing Modernity written by Adam Arvidsson and published by Psychology Press. This book was released on 2003 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Book Synopsis Consuming Modernity by : Cheryl Krasnick Warsh
Download or read book Consuming Modernity written by Cheryl Krasnick Warsh and published by UBC Press. This book was released on 2013-08-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
Book Synopsis Cinema, Audiences and Modernity by : Daniel Biltereyst
Download or read book Cinema, Audiences and Modernity written by Daniel Biltereyst and published by Routledge. This book was released on 2013-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
Book Synopsis Ways of Life in the Late Modernity by : Helena Kubátová
Download or read book Ways of Life in the Late Modernity written by Helena Kubátová and published by Univerzita Palackého v Olomouci. This book was released on 2016-12-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this monograph is to show the contexts in which ways of life are conducted in late modernity, the dimensions of life in late modernity we can identify and how we can descibe and understand them. The fundamental starting point of the monograph is the thesis that late modernity is characterized, amongst other factors, by large number of life forms and ways of life. The monograph is introduced with a chapter entitled Ways of Life in Late Modernity, in which the author attempts to define the concepts of way of life, lifestyle and life architecture, to outline different theoretical approaches to understanding way of life, and to define some characteristics of late modern ways of life. The monograph is further divided into three parts.
Book Synopsis Schooling in Modernity by : Paola Bonifazio
Download or read book Schooling in Modernity written by Paola Bonifazio and published by University of Toronto Press. This book was released on 2014-05-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1948 and the end of the 1950s, Italian and American government agencies and corporations commissioned hundreds of short films for domestic and foreign consumption on topics such as the fight against unemployment, the transformation of rural and urban spaces, and the re-establishment of democratic regimes in Italy and throughout Europe. In Schooling in Modernity, Paola Bonifazio investigates the ways in which these sponsored films promoted a particular vision of modernization and industry and functioned as tools to govern the Italian people. The author uses extensive archival research and various theoretical approaches to examine the politics of sponsored filmmaking in postwar Italy. Among the many topics explored are target audiences and audience response, sources of funding, censorship, debates on cinematic realism, and the connections and differences between American and Italian strategies and styles of documentary filmmaking. Insightful and richly detailed, Schooling in Modernity shows the importance of these under-appreciated films in the postwar modernization process, the transition from Fascism to democracy, and Italy’s involvement in the Cold War.
Book Synopsis Media and the Making of Modern Germany by : Corey Ross
Download or read book Media and the Making of Modern Germany written by Corey Ross and published by Oxford University Press on Demand. This book was released on 2008-08-14 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Making of Modern Germany provides the first full account of the expansion of the mass media in Germany up to the Second World War, examining how the rise of film, radio, recorded music, popular press, and advertising fitted into the wider development of social, political, and cultural life.
Book Synopsis Modernism and Modernity in British Women’s Magazines by : Alice Wood
Download or read book Modernism and Modernity in British Women’s Magazines written by Alice Wood and published by Routledge. This book was released on 2020-05-12 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores responses to the strangeness and pleasures of modernism and modernity in four commercial British women’s magazines of the interwar period. Through extensive study of interwar Vogue (UK), Eve, Good Housekeeping (UK), and Harper’s Bazaar (UK), Wood uncovers how modernism was received and disseminated by these fashion and domestic periodicals and recovers experimental journalism and fiction within them by an array of canonical and marginalized writers, including Storm Jameson, Rose Macaulay, Gertrude Stein, and Virginia Woolf. The book’s analysis is attentive to text and image and to interactions between editorial, feature, and advertising material. Its detailed survey of these largely neglected magazines reveals how they situated radical aesthetics in relation to modernity’s broader new challenges, diversions, and opportunities for women, and how they approached high modernist art and literature through discourses of fashion and celebrity. Modernism and Modernity in British Women’s Magazines extends recent research into modernism’s circulation through diverse markets and publication outlets and adds to the substantial body of scholarship concerned with the relationship between modernism and popular culture. It demonstrates that commercial women’s magazines subversively disrupted and sustained contemporary hierarchies of high and low culture as well as actively participating in the construction of modernism’s public profile.
Book Synopsis Religion, Modernity, Globalisation by : François Gauthier
Download or read book Religion, Modernity, Globalisation written by François Gauthier and published by Routledge. This book was released on 2019-09-30 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the last four decades have seen profound and important changes in the nature and social location of religion, and that those changes are best understood when cast against the associated rise of consumerism and neoliberalism. These transformations are often misunderstood and underestimated, namely because the study of religion remains dependent on the secularisation paradigm which can no longer provide a sufficiently fruitful framework for analysis. The book challenges diagnoses of transience and fragmentation by proposing an alternative narrative and set of concepts for understanding the global religious landscape. The present situation is framed as the result of a shift from a National-Statist to a Global-Market regime of religion. Adopting a holistic perspective that breaks with the current specialisation tendencies, it charts the emergence of the State and the Market as institutions and ideas related to social order, as well as their changing rapports from classical modernity to today. Breaking with a tradition of Western-centeredness, the book offers probing enquiries into Indonesia and a synthesis of global and Western trends. This long-awaited book offers a bold new vision for the social scientific study of religion and will be of great interest to all scholars of the Sociology and Anthropology of religion, as well as Religious Studies in general.
Book Synopsis MODERNITY AND SCIENTIFIC YOUTH TRENDS by : European Conference
Download or read book MODERNITY AND SCIENTIFIC YOUTH TRENDS written by European Conference and published by Bookmundo. This book was released on 2023-07-05 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required. Collection of scientific articles published is the scientific and practical publication, which contains scientific articles of students, graduate students, Candidates and Doctors of Sciences, research workers and practitioners from Europe, Ukraine, Russia and from neighboring countries and beyond. The articles contain the study, reflecting the processes and changes in the structure of modern science. The collection of scientific articles is for students, postgraduate students, doctoral candidates, teachers, researchers, practitioners and people interested in the trends of modern science development.
Download or read book Modern Marketing written by Burton Marcus and published by . This book was released on 1975 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Spectacular Modernity by : Lisa Blackmore
Download or read book Spectacular Modernity written by Lisa Blackmore and published by University of Pittsburgh Press. This book was released on 2017-07-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In cultural history, the 1950s in Venezuela are commonly celebrated as a golden age of modernity, realized by a booming oil economy, dazzling modernist architecture, and nationwide modernization projects. But this is only half the story. In this path-breaking study, Lisa Blackmore reframes the concept of modernity as a complex cultural formation in which modern aesthetics became deeply entangled with authoritarian politics. Drawing on extensive archival research and presenting a wealth of previously unpublished visual materials, Blackmore revisits the decade-long dictatorship to unearth the spectacles of progress that offset repression and censorship. Analyses of a wide range of case studies—from housing projects to agricultural colonies, urban monuments to official exhibitions, and carnival processions to consumerculture—reveal the manifold apparatuses that mythologized visionary leadership, advocated technocratic development, and presented military rule as the only route to progress. Offering a sharp corrective to depoliticized accounts of the period, Spectacular Modernity instead exposes how Venezuelans were promised a radically transformed landscape in exchange for their democratic freedoms.
Book Synopsis Advertising Progress by : Pamela Walker Laird
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Download or read book Moderate Modernity written by Jochen Hung and published by University of Michigan Press. This book was released on 2023-02-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the fate of a Berlin-based newspaper during the 1920s and 1930s, Moderate Modernity: The Newspaper Tempo and the Transformation of Weimar Democracy chronicles the transformation of a vibrant and liberal society into an oppressive and authoritarian dictatorship. Tempo proclaimed itself as “Germany’s most modern newspaper” and attempted to capture the spirit of Weimar Berlin, giving a voice to a forward-looking generation that had grown up under the Weimar Republic’s new democratic order. The newspaper celebrated modern technology, spectator sports, and American consumer products, constructing an optimistic vision of Germany’s future as a liberal consumer society anchored in Western values. The newspaper’s idea of a modern, democratic Germany was undermined by the political and economic crises that hit Germany at the beginning of the 1930s. The way the newspaper described German democracy changed under these pressures. Flappers, American fridges, and modern music—the things that Tempo had once marshalled as representatives of a German future—were now rejected by the newspaper as emblems of a bygone age. The changes in Tempo’s vision of Germany’s future show that descriptions of Weimar politics as a standoff between upright democrats and rabid extremists do not do justice to the historical complexity of the period. Rather, we need to accept the Nazis as a lethal product of a German democracy itself. The history of Tempo teaches us how liberal democracies can create and nurture their own worst enemies.
