Quantitative Marketing and Marketing Management

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Publisher : Springer Science & Business Media
ISBN 13 : 3834937223
Total Pages : 604 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos

Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Quantitative Modelling In Marketing And Management (Second Edition)

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Publisher : World Scientific
ISBN 13 : 9814696366
Total Pages : 569 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Quantitative Modelling In Marketing And Management (Second Edition) by : Luiz Moutinho

Download or read book Quantitative Modelling In Marketing And Management (Second Edition) written by Luiz Moutinho and published by World Scientific. This book was released on 2015-11-06 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Agent-Based Models

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Publisher : SAGE
ISBN 13 : 1412949645
Total Pages : 113 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Agent-Based Models by : Nigel Gilbert

Download or read book Agent-Based Models written by Nigel Gilbert and published by SAGE. This book was released on 2008 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at readers with minimal experience in computer programming, this brief book provides a theoretical and methodological rationale for using ABM in the social sciences. It goes on to describe some carefully chosen examples from different disciplines, illustrating different approaches to ABM. It concludes with practical advice about how to design and create ABM, a discussion of validation procedures, and some guidelines about publishing articles based on ABM.

Mediation Analysis

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Publisher : SAGE
ISBN 13 : 141292569X
Total Pages : 105 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Mediation Analysis by : Dawn Iacobucci

Download or read book Mediation Analysis written by Dawn Iacobucci and published by SAGE. This book was released on 2008-04 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores even the fundamental assumptions underlying mediation analysis

Computational Modeling

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Publisher : SAGE
ISBN 13 : 9780803972704
Total Pages : 108 pages
Book Rating : 4.9/5 (727 download)

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Book Synopsis Computational Modeling by : Charles S. Taber

Download or read book Computational Modeling written by Charles S. Taber and published by SAGE. This book was released on 1996-03-21 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this introduction to computational modelling the authors provide a concise description of computational methods, including dynamic simulation, knowledge-based models and machine learning, as a single broad class of research tools.

Qualitative Marketing Research

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Publisher : SAGE
ISBN 13 : 1446234983
Total Pages : 255 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Marketing Research by : David Carson

Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Marketing Research Methods

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Publisher : Cambridge University Press
ISBN 13 : 1108834981
Total Pages : 883 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Marketing Information Guide

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Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1971 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Response Models

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Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis Market Response Models by : Dominique M. Hanssens

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Quantitative Models in Marketing Research

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Publisher : Cambridge University Press
ISBN 13 : 9780521143653
Total Pages : 224 pages
Book Rating : 4.1/5 (436 download)

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Book Synopsis Quantitative Models in Marketing Research by : Philip Hans Franses

Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses and published by Cambridge University Press. This book was released on 2010-06-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Quantitative Models in Marketing Research

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Publisher : Cambridge University Press
ISBN 13 : 1139428845
Total Pages : 222 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Quantitative Models in Marketing Research by : Philip Hans Franses

Download or read book Quantitative Models in Marketing Research written by Philip Hans Franses and published by Cambridge University Press. This book was released on 2001-08-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Alarming! the Chasm Separating Education of Applications of Finite Math from It's Necessities

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Publisher : Xlibris Corporation
ISBN 13 : 1479799947
Total Pages : 133 pages
Book Rating : 4.4/5 (797 download)

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Book Synopsis Alarming! the Chasm Separating Education of Applications of Finite Math from It's Necessities by : William J. Adams

Download or read book Alarming! the Chasm Separating Education of Applications of Finite Math from It's Necessities written by William J. Adams and published by Xlibris Corporation. This book was released on 2013-07-15 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: William J. Adams, Professor of Mathematics at Pace University, is a recipient of Paces Outstanding Teacher Award. He was Chairman of the Pace N.Y. Mathematics Department from 1976 through 1991. Professor Adams is author or co-author of over twenty books on mathematics, its applications, and history, including Elements of Linear Programming (1969), Calculus for Business and Social Science (1975), Fundamentals of Mathematics for Business, Social and Life Sciences (1979), Elements of Complex Analysis (1987), Get a Grip on Your Math (1996), Slippery Math in Public Affairs: Price Tag and Defense (2002) ; Think First, Apply MATH, Think Further: Food for Thought (2005), The Life and Times of the Central Limit Theorem Second Edition(2009), and Alarming! The Chasm Separating Basic Statistics Education from its Necessities (2013). His concern with the slippery side of math and what math can do for us and its limitations is a prominent feature of his writings on applications. Concerning higher education in general, he is the author of The Nitty-Gritty in the Life of a University (2007).

Contextual Analysis

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Publisher : SAGE
ISBN 13 : 9780803942721
Total Pages : 96 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Contextual Analysis by : Gudmund R. Iversen

Download or read book Contextual Analysis written by Gudmund R. Iversen and published by SAGE. This book was released on 1991 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contextual analysis, the study of the role of the group context on actions and attitudes of individuals, is a useful technique in the study of education, neighborhoods, census tracts, election districts, and the family. However, the effective use of contextual analysis has involved overcoming a number of issues, such as group boundaries, the mobility of the individuals within a group, overlapping groups, missing individual data, and the choice of statistical models. Contextual Analysis offers researchers a guide for selecting the best model to use. Written in a straightforward style, the book explores such topics as contextual analysis with absolute effects, with relative effects, and the choice between regression coefficients as fixed parameters or as random variables.

An Introduction to Generalized Linear Models

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Publisher : SAGE
ISBN 13 : 9780761920847
Total Pages : 92 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis An Introduction to Generalized Linear Models by : George H. Dunteman

Download or read book An Introduction to Generalized Linear Models written by George H. Dunteman and published by SAGE. This book was released on 2006 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a thorough introduction to generalized linear models (GLM), exponential family distribution & maximum likelihood estimation, this book includes discussion on checking model adequacy & description on how to use a popular statistical software programme, SAS, to fit GLM.

Latent Growth Curve Modeling

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Publisher : SAGE Publications
ISBN 13 : 1506333052
Total Pages : 113 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Latent Growth Curve Modeling by : Kristopher J. Preacher

Download or read book Latent Growth Curve Modeling written by Kristopher J. Preacher and published by SAGE Publications. This book was released on 2008-06-27 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latent growth curve modeling (LGM)—a special case of confirmatory factor analysis designed to model change over time—is an indispensable and increasingly ubiquitous approach for modeling longitudinal data. This volume introduces LGM techniques to researchers, provides easy-to-follow, didactic examples of several common growth modeling approaches, and highlights recent advancements regarding the treatment of missing data, parameter estimation, and model fit. The book covers the basic linear LGM, and builds from there to describe more complex functional forms (e.g., polynomial latent curves), multivariate latent growth curves used to model simultaneous change in multiple variables, the inclusion of time-varying covariates, predictors of aspects of change, cohort-sequential designs, and multiple-group models. The authors also highlight approaches to dealing with missing data, different estimation methods, and incorporate discussion of model evaluation and comparison within the context of LGM. The models demonstrate how they may be applied to longitudinal data derived from the NICHD Study of Early Child Care and Youth Development (SECCYD).. Key Features · Provides easy-to-follow, didactic examples of several common growth modeling approaches · Highlights recent advancements regarding the treatment of missing data, parameter estimation, and model fit · Explains the commonalities and differences between latent growth model and multilevel modeling of repeated measures data · Covers the basic linear latent growth model, and builds from there to describe more complex functional forms such as polynomial latent curves, multivariate latent growth curves, time-varying covariates, predictors of aspects of change, cohort-sequential designs, and multiple-group models

Handbook of Pricing Research in Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

The Handbook of Marketing Research

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Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.