Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing Mix And Strategy For Ethiopias Coffee Marketing
Download Marketing Mix And Strategy For Ethiopias Coffee Marketing full books in PDF, epub, and Kindle. Read online Marketing Mix And Strategy For Ethiopias Coffee Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing mix and strategy for Ethiopia's coffee marketing by : Dereje Tesfa
Download or read book Marketing mix and strategy for Ethiopia's coffee marketing written by Dereje Tesfa and published by GRIN Verlag. This book was released on 2019-08-28 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Business economics - Trade and Distribution, grade: A, , language: English, abstract: Ethiopia is the single largest African producer of coffee with about half of its production going for export. It plays a central role in Ethiopia’s economy and as the country’s leading export is an important source of foreign exchange. The coffee bean export business reserved for Ethiopia citizens. Out of the total number of coffee exporting companies, 93 percent are private companies, 5% are coffee growing farmers' cooperatives, and 2 % are governmental enterprise. The extent to which cooperatives and private, including previous Ethiopian Grain Trade Enterprise (EGTE) now named Ethiopia Trading Business Corporation (የኢትዮጵያ የንግድ ሥራዎች ኮርፖሬሽን) and state farms, play a role in coffee exports from Ethiopia. Currently coffee generates less than 35 percent of the total export earnings. For the last several years its relative predominance in the export sector is decreasing because of increased contribution of other agricultural products like horticulture and floriculture. Consequently, only a little over 26% percent of the total export earnings is contributed by coffee during the year of 2011 (FDRE, 2011). This is the lowest share earned from export of coffee in the history of economy.
Book Synopsis Consumers towards marketing strategies of coffee producers by : Grzegorz Maciejewski
Download or read book Consumers towards marketing strategies of coffee producers written by Grzegorz Maciejewski and published by BRILL. This book was released on 2023-09-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany
Book Synopsis Marketing Plan for Costa Coffee by : Maingi Joe
Download or read book Marketing Plan for Costa Coffee written by Maingi Joe and published by GRIN Verlag. This book was released on 2014-02-04 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report. The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P’s of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company’s local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.
Book Synopsis Differentiation as the key to success. A marketing plan for Starbucks by : Katharina Reinhard
Download or read book Differentiation as the key to success. A marketing plan for Starbucks written by Katharina Reinhard and published by GRIN Verlag. This book was released on 2016-03-17 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author begins this task by performing a marketing analysis including a Porters Five Forces-analysis of the retail coffee and snacks industry. He then proceeds with an external and internal analysis, examining competitors and social, economic and environmental trends as well as the companies own resources and current position. Following a SWOT-Analysis, different aspects of strategic and operational marketing are highlighted, among them the product itself, price, place, promotion, targeting and segmentation. Finally, implementation and control of the strategy are discussed and a conclusion is drawn.
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2010-09-13 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course. Visit the Companion Website at www.sagepub.co.uk/masterson
Book Synopsis Analysis of Marketing Mix- A Case Study of Copsy Coffee by : Suhas Mahadeo Hawaldar
Download or read book Analysis of Marketing Mix- A Case Study of Copsy Coffee written by Suhas Mahadeo Hawaldar and published by . This book was released on 2012 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The coffee production and marketing in Ethiopia. An analysis of challenges and opportunities by : Abrham Gebreselassie
Download or read book The coffee production and marketing in Ethiopia. An analysis of challenges and opportunities written by Abrham Gebreselassie and published by GRIN Verlag. This book was released on 2021-07-27 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Agrarian Studies, grade: 5 (Excellent), Szent István University (Institute of Regional Economics and Rural Development), course: Rural Development and Agribusiness, language: English, abstract: The general objective of this paper is to analyze the trends of coffee sector in Ethiopia in general. Furthermore it wants to generate baseline information on production and marketing systems of the selected study area in particular by concentrating on parameters like production, marketing, institutional and organizational support and challenges and opportunities. Currently, Ethiopia contributes 3.6 percent of the total value and 3 percent of the total quantity of coffee traded to the global market, which leads the country to be the 10th largest exporter of coffee in the world and the first exporter in Africa. 40% of the total coffee production of Ethiopia is exported, which earns 33% of the overall value of agricultural goods exported and 24% of the whole export value of the country. Over one-third of the population living in the rural areas and over 15 million populations sustain their livelihoods and participated in coffee production. There are around one million coffee growers in the country. Coffee has been an important commodity which has got greater attention by the government of Ethiopia. It is the first cash crop that the Ethiopia Commodity Exchange (ECX) started trading operations in April 2008 in order to advance coffee markets in the country. High costs and high risks of transaction were the features of agricultural markets in Ethiopia before 2008, with only one third of the production reaching the market. Besides, smallholder farmers have little information about the market which limits them to sell their final products at the nearby market, deal with good prices as well as minimizing their market risk. Coffee market incompetence chiefly affect the income of coffee farmers and discourage them in the process of coffee production and marketing which lead to a significantly decreases in the country’s foreign exchange. This suggests that it is very critical to study and monitor systematically the production and marketing systems in all coffee growing areas of the country for the sake of planning and designing suitable research and development interventions that are applicable to the specific systems.
Book Synopsis The Structure of Coffee Marketing in Ethiopia by : Zelalem befekadu
Download or read book The Structure of Coffee Marketing in Ethiopia written by Zelalem befekadu and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact Of Covid-19 On Statistical Characteristics of Coffee Market. Evidence From Ethiopian Coffee by : Tewodros Ayalew
Download or read book The Impact Of Covid-19 On Statistical Characteristics of Coffee Market. Evidence From Ethiopian Coffee written by Tewodros Ayalew and published by GRIN Verlag. This book was released on 2020-12-10 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2020 in the subject Business economics - Investment and Finance, grade: 96 %, World Wide Education (WORLDQUANT UNIVERSITY), course: FINANCIAL ENGINEERING CAPSTONE PROJECT, language: English, abstract: Following the recent world crisis as a result of COVID-19 pandemic, the world has suffered tremendous losses in almost all market sectors that form the global economy. In this light, the researchers have decided to carry out a market research in one of the sectors of the global economy which is the commodity market. That market has a booming characteristic specifically the Ethiopian coffee export market. Therefore, it will be the project point of focus. The capstone project focuses on analysing 30 years of data and the current year before and after the COVID-19 pandemic, as well as during the period it has existed. The research used a couple of modern day tools to gather and analyse the data which has been collected from the Ethiopian Coffee Authorities. Tools such as Python and Excel have been used to develop a model for prediction and to test the hypothesis such as the ARIMA, Simple Linear Regression as well as the Paired T-test. Correlation and Covariance analyses have been carried out to test the relationship between the Ethiopian coffee market and the global economy participants such as the US and China to evaluate the degree of relationship and to find out whether the COVID-19 Pandemic has any effects on the coffee market in Ethiopia. The research result shows that the Ethiopian coffee export market will double its revenue for the coming 10 years. The project find out COVID-19 has a significant negative relationship with the coffee market but as compared with other countries disasters, the coffee export market in Ethiopia has been slightly impacted, there was still significant growth in the market during this period due to governmental policies put in place to protect the market from crashing or suffering from very heavy losses over time. It can be considered as a role model for other world countries in combating the pandemic to protect the market.
Book Synopsis International Marketing Strategy by : Giovanna Pegan
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Book Synopsis Marketing Strategy of 'Starbucks Coffe' by : Khanh Pham-Gia
Download or read book Marketing Strategy of 'Starbucks Coffe' written by Khanh Pham-Gia and published by GRIN Verlag. This book was released on 2009-07 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are analyzed. The distribution strategy of Starbucks, e.g. through coffee stores, grocery markets, and new retail channels, is investigated. Additionally, problems of the rapid expansion of Starbucks in national and international markets and their solutions are discussed. Starbucks sells not only its coffee; it sells the "Starbucks' experience". The company is successful to convey its vision to the customers. It can convince customers paying more for high-quality products and a new life style. Starbucks reached its goal to establish and leverage its powerhouse premium brand through rapid expansion of retail operations, introduction of new products and store concepts, as well as development of new distribution channels. Starbucks has revolutionized the coffee business. The main marketing strategy is to represent Starbucks' store as a "third place" between work and home. The company could increase the market share in existing markets and open stores in new markets rapidly. Additionally, Starbucks always tries to expand its products portfolio. The company cooperates and takes alliances with other companies to develop and distribute new products. As the result, Starbucks has developed from a local coffee bean roaster and retailer in the US to a multinational coffee and coffeehouse chain with more than 14,000 stores in 42 countries. The rapid expansion of Starbucks leads unfortunately to some serious problems. The company has to fight with the commoditization of Starbucks' brand because of a series of decisions which are necessary for the rapid business growth. Getting back to the s
Book Synopsis Coffee Marketing Performance Analysis in South West Ethiopia by : Dessalegn Gachena
Download or read book Coffee Marketing Performance Analysis in South West Ethiopia written by Dessalegn Gachena and published by LAP Lambert Academic Publishing. This book was released on 2012 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study was designed to analyze the performance of coffee marketing in Bench Maji zone with the objectives of identifying the existing coffee marketing channel, determining marketing margins, examining price integration and identifying the major coffee marketing constraints.Coffee producers'collectors wholesalers and coffee producers wholesalers are the principal coffee marketing channels in the study areas. Results of market margin analysis revealed that coffee trading is highly profitable at the wholesale level, while producers share as a percentage of wholesale prices is low as compared to other regions' farmers in the country. Market integration analysis indicates that the local and central markets are integrated in the long-run.The hypothesis of full market integration, however, is rejected which indicates, there is no efficient use of available information by the participants and thus markets are not fully integrated.land scarcity, diseases, Poor market information, credit services, poor road, lack of drying materials, presences of illegal traders, poor quality coffee&inadequate capital were identified as a major coffee production and marketing constraints in the study area.
Book Synopsis Coffee Consumption and Industry Strategies in Brazil by : Luciana Florêncio de Almeida
Download or read book Coffee Consumption and Industry Strategies in Brazil written by Luciana Florêncio de Almeida and published by Woodhead Publishing. This book was released on 2019-09-13 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. Presents strategies for transforming coffee consumption, production and retailing Addresses market outlook, factors and trends Outlines coffee industry strategies through business cases that highlight innovative practices Discuss and present the certification role in the coffee producing strategy and retailing The coffee waves and the specialty coffee impact in the consumption and at the retail level Studies the role of retail and the consumer Includes questions and exercises based on case studies and concepts
Book Synopsis Teaching Case Studies - Marketing and Branding by : Jan-Philipp Büchler
Download or read book Teaching Case Studies - Marketing and Branding written by Jan-Philipp Büchler and published by Logos Verlag Berlin GmbH. This book was released on 2017 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.
Book Synopsis Ethiopian Coffee Production Potential and Export Marketing by : Abera Ameya
Download or read book Ethiopian Coffee Production Potential and Export Marketing written by Abera Ameya and published by . This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digest of Ethiopia's National Policies, Strategies and Programs by : Yamāh̲barāwi ṭenāt madrak (Ethiopia)
Download or read book Digest of Ethiopia's National Policies, Strategies and Programs written by Yamāh̲barāwi ṭenāt madrak (Ethiopia) and published by African Books Collective. This book was released on 2008 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having just emerged from a prolonged civil war and faced with the urgent tasks of establishing political stability and reinvigorating an economy in tatters, the Transitional Government of Ethiopia (1991-1995) had to set a new direction for the economic reconstruction and social rehabilitation of the warn-torn and poverty-ridden country. During the Transitional Period a spate of new policies and strategies defining the development priorities, goals and implementation instruments of the new regime led by the EPRDF was introduced. This work is a synthesis of various sectoral policies and an attempt to trace the genesis of the policies, highlight the continuities, significant departures and other salient features. Each of the reviews in this digest briefly analyses the critical elements of the policies, identifies major gaps in the conceptualisation of the policy as well as the achievements registered and the challenges encountered in its implementation. The authors also try to identify the outstanding issues to be addressed by policymakers and suggest remedies. The policy reviews have been grouped into three parts and presented under social, economic and governance sectors.
Book Synopsis The Production, Marketing, and Economic Impact of Coffee in Ethiopia by : Teketel Haile-Mariam
Download or read book The Production, Marketing, and Economic Impact of Coffee in Ethiopia written by Teketel Haile-Mariam and published by . This book was released on 1973 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
