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Marketing Metrics Made Simple
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Book Synopsis Marketing Metrics Made Simple by : Hong Yee Xuen
Download or read book Marketing Metrics Made Simple written by Hong Yee Xuen and published by Hong Yee Xuen. This book was released on 2022-01-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simplifying the common marketing metrics in an easy-to-understand approach for new marketers and people who are curious about the marketing industry through carousels!
Book Synopsis Meaningful Enterprise Metrics Made Simple by : Ed Carpenter
Download or read book Meaningful Enterprise Metrics Made Simple written by Ed Carpenter and published by Lulu.com. This book was released on 2011 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step method for understanding (mapping) your organization and developing meaningful enterprise metrics and then using those metrics to lead the organization and continually improve.
Book Synopsis edX E-Learning Course Development by : Matthew A. Gilbert
Download or read book edX E-Learning Course Development written by Matthew A. Gilbert and published by Packt Publishing Ltd. This book was released on 2015-05-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an educator creating a course for edX or a corporate trainer using Open edX for large-scale learning and development initiatives, then edX E-Learning Course Development is the ideal book for you.
Book Synopsis Digital Marketing Made Easy: Tips and Tricks for Everyone by : Halim Dwi Putra
Download or read book Digital Marketing Made Easy: Tips and Tricks for Everyone written by Halim Dwi Putra and published by UNISMA PRESS. This book was released on 2024-01-05 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digital Marketing Made Easy: Tips and Tricks for Everyone” is a guiding beacon through the intricate landscape of contemporary digital marketing. This insightful book contends that in the age of digital connectivity, writing stands as a paramount force, shaping the success of marketing strategies. It unveils writing as more than a conveyance of information, portraying it as an art form essential for crafting compelling narratives that resonate with today’s discerning consumers. In this dynamic exploration, the book underscores the evolving nature of digital marketing, emphasizing the written word as the primary currency for capturing attention in a competitive online space. Beyond the theory of effec- tive writing, the narrative delves into the practicalities of content implementa- tion and distribution, urging marketers to adapt to trends, respond to algorithmic shifts, and refine writing strategies for enduring competitiveness in the digital milieu.
Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Book Synopsis Social Media Marketing by : Tracy L. Tuten
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2014-12-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm
Book Synopsis Social Media Metrics by : Jim Sterne
Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Book Synopsis Video Marketing Made Simple For Business Owners by : Raymond Wayne
Download or read book Video Marketing Made Simple For Business Owners written by Raymond Wayne and published by Estalontech. This book was released on 2020-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.
Book Synopsis AI Marketing Made Simple A Practical Guide for Everyone by : M.B. Chatfield
Download or read book AI Marketing Made Simple A Practical Guide for Everyone written by M.B. Chatfield and published by . This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of AI, marketing is no longer a guessing game. Artificial intelligence (AI) is revolutionizing the way businesses market to their customers. With AI, you can collect and analyze vast amounts of data, personalize customer experiences, and automate marketing tasks at scale. But how do you get started with AI marketing? AI Marketing Made Simple is your practical guide to using AI to transform your marketing strategy. This book will show you how to: Understand the basics of AI and its applications in marketing Identify the AI marketing tools and platforms that are right for your business Develop AI-powered marketing campaigns that are personalized, relevant, and effective Measure the results of your AI marketing efforts and optimize your strategies. Whether you're a marketer, business owner, or entrepreneur, “AI Marketing Made Simple” will give you the knowledge and tools you need to succeed in the AI-powered marketing landscape. Order now and start transforming your marketing with AI! #MBChatfield #AIMarketingBook #Marketers #BusinessOwners #Entrepreneurs #DigitalProfessionals #SMBs #PersonalizedMarketing #DataDrivenMarketing #ROIMarketing #MarketingAnalytics #MarketingROI #LearnAIMarketing #GrowYourBusinessWithAI #AIRevolution #MarketingDisruption #MarketingTrends #Bias #Algorithms #SEO
Book Synopsis Data-Driven Marketing by : Mark Jeffery
Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Book Synopsis Data Analytics Made Easy by : Andrea De Mauro
Download or read book Data Analytics Made Easy written by Andrea De Mauro and published by Packt Publishing Ltd. This book was released on 2021-08-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to gain insights from your data as well as machine learning and become a presentation pro who can create interactive dashboards Key FeaturesEnhance your presentation skills by implementing engaging data storytelling and visualization techniquesLearn the basics of machine learning and easily apply machine learning models to your dataImprove productivity by automating your data processesBook Description Data Analytics Made Easy is an accessible beginner's guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don't worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You'll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You'll not only be able to understand data scientists' machine learning models; you'll be able to challenge them and build your own. Creating interactive dashboards – Follow the book's simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results. What you will learnUnderstand the potential of data and its impact on your businessImport, clean, transform, combine data feeds, and automate your processesInfluence business decisions by learning to create engaging presentationsBuild real-world models to improve profitability, create customer segmentation, automate and improve data reporting, and moreCreate professional-looking and business-centric visuals and dashboardsOpen the lid on the black box of AI and learn about and implement supervised and unsupervised machine learning modelsWho this book is for This book is for beginners who work with data and those who need to know how to interpret their business/customer data. The book also covers the high-level concepts of data workflows, machine learning, data storytelling, and visualizations, which are useful for managers. No previous math, statistics, or computer science knowledge is required.
Book Synopsis Assessing Communication. Integrated Approaches in Political, Social and Business Context by : Michele Sorice
Download or read book Assessing Communication. Integrated Approaches in Political, Social and Business Context written by Michele Sorice and published by LUISS University Press - Po. This book was released on 2012 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.
Download or read book SQL Made Easy written by Ryan Campbell and published by Ryan Campbell. This book was released on 2024-05-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: 🔥 Unveil the Power of Data with "SQL Made Easy: Tips and Tricks to Mastering SQL Programming" 🔥 Are you ready to embark on a data-driven journey that transforms you into a SQL maestro? Look no further – Ryan Campbell's groundbreaking guide, "SQL Made Easy," is here to ignite your passion for mastering SQL programming like never before! 🚀 Why This Book? 🚀 Imagine seamlessly navigating through complex databases, effortlessly crafting queries that unveil invaluable insights. With "SQL Made Easy," you'll dive headfirst into a world of structured data manipulation that empowers you to extract, transform, and analyze information with precision. 🧠 Uncomplicated Learning 🧠 Ryan Campbell, an industry veteran, expertly guides you through the intricate web of SQL concepts. Say goodbye to baffling jargon – he breaks down even the most intricate concepts into digestible bites. Whether you're a newbie or a seasoned programmer, you'll appreciate the intuitive approach that makes learning SQL an enjoyable ride. 💡 Unlock Secrets with Tips and Tricks 💡 "SQL Made Easy" isn't just about memorizing syntax; it's about mastering SQL's artistry. Uncover an arsenal of tips and tricks that elevate your efficiency, from crafting elegant queries to optimizing performance. Embark on a journey that transforms you into an SQL virtuoso. 🌐 Real-World Applications 🌐 Bored of theoretical tutorials? "SQL Made Easy" is packed with real-world examples that mirror the challenges you'll face in the field. Whether you're managing large datasets or fine-tuning queries for blazing speed, these practical scenarios equip you with battle-tested skills. 📊 Empower Your Career 📊 In today's data-driven world, SQL expertise is a career catapult. By mastering SQL programming, you amplify your career prospects, unlocking doors to lucrative roles in data analysis, business intelligence, and beyond. 📚 What You'll Discover 📚 Simplified explanations of SQL fundamentals Crafting queries like a pro with hands-on examples Advanced techniques: subqueries, joins, and window functions Optimizing performance for lightning-fast results Real-world applications in diverse industries Practical tips for navigating complex databases 🔒 Your Key to Unlocking Data's Potential 🔒 "SQL Made Easy" isn't just a book; it's your passport to transforming raw data into strategic insights. Embrace a future where SQL mastery empowers you to make informed decisions, ace interviews, and ascend the career ladder. 🛒 Don't Miss Out! Get Your Copy Now! 🛒 Equip yourself with the SQL skills that set you apart. Dive into "SQL Made Easy" today and harness the power to command data like a virtuoso! Your journey to SQL brilliance starts here.
Book Synopsis BUSINESS STATISTICS & ANALYTICS FOR DECISION MAKING: Made Simple by : Dr. Mukul Burghate I Dr. Padmakar Shahare
Download or read book BUSINESS STATISTICS & ANALYTICS FOR DECISION MAKING: Made Simple written by Dr. Mukul Burghate I Dr. Padmakar Shahare and published by mukul burghate. This book was released on with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis of statistics in business for better decision making is nowadays called Big Data Analytics."Big data analytics refers to the process of collecting, organizing and analyzing large sets of data (called big data) to discover patterns and other useful information. Big data analytics can help organizations to better understand the information contained within the data and will also help identify the data that is most important to the business and future business decisions. Analysts working with big data basically want the knowledge that comes from analyzing the data."The purpose of this textbook is to present an introduction to the BUSINESS STATISTICS & ANALYTICS FOR DECISION MAKING subject of Management & Commerce. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant Numerals, examples and diagrams to make it interesting for the readers.An attempt is made here by the experts to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge.We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Authors: Dr Mukul Burghate and Dr Padmakar Shahare
Download or read book Formula Marketing written by David Wilkey and published by iUniverse. This book was released on 2010-11-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the marketing experts are saying about FORMULA MARKETING What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company. James Hedgecock, Vice President of Business Development, Dimension One Spas Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend. Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it. Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors Formula Marketing gives you the basic tools to create a successful marketing plan. nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver
Book Synopsis Marketing Metrics by : Paul W. Farris
Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Download or read book AGILE MADE SIMPLE written by DARE MAKUN and published by DARE MAKUN. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: EMPOWERING SMALL BUSINESSES WITH AGILE STRATEGIES IN A CHANGING WORLD Dare makum a certified Project management Professional (MAN and Agile coach draws from ha exterawe background in brand management and software development to empower :mall businesses with trandormative Agile strategic:. With a misston to foster growth and success, Dare: practical insights and actionable approaches are tailored to guide businesses of all saes through today: dynamic markets. A lifelong learner. Dare's dedication to continuous improvement extend: beyond the professional sphere. He is a practitioner of martial arts, where the importance of discipline. adaptation and continucmn learning perfectly aligns with the core principle: of Agile. Dare's mission it to equip :mall businesses with the tools and strategies they need to thrive in today: dynamic market and ha: a passion for seeing businesses fkmish. Discover how his expenence with ogle technique: con help propel busulesxs towards effociencyandgrowth
