Marketing Management in Practice 04/05

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Author :
Publisher : Routledge
ISBN 13 : 0750662883
Total Pages : 125 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Management in Practice 04/05 by : Marketing Knowledge

Download or read book Marketing Management in Practice 04/05 written by Marketing Knowledge and published by Routledge. This book was released on 2005-02-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

CIM Revision Cards: Marketing Management in Practice 04/05

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Author :
Publisher : Routledge
ISBN 13 : 1136417478
Total Pages : 124 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Revision Cards: Marketing Management in Practice 04/05 by : Marketing Knowledge

Download or read book CIM Revision Cards: Marketing Management in Practice 04/05 written by Marketing Knowledge and published by Routledge. This book was released on 2007-07-11 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

CIM Professional Diploma in Marketing

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Author :
Publisher :
ISBN 13 : 9780750662888
Total Pages : 0 pages
Book Rating : 4.6/5 (628 download)

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Book Synopsis CIM Professional Diploma in Marketing by : John Williams

Download or read book CIM Professional Diploma in Marketing written by John Williams and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management in Practice

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Author :
Publisher :
ISBN 13 : 9780751715927
Total Pages : 264 pages
Book Rating : 4.7/5 (159 download)

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Book Synopsis Marketing Management in Practice by :

Download or read book Marketing Management in Practice written by and published by . This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CPD FOR LAWYERS - Issue 0.1

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Author :
Publisher : CPD Source LLP
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis CPD FOR LAWYERS - Issue 0.1 by :

Download or read book CPD FOR LAWYERS - Issue 0.1 written by and published by CPD Source LLP. This book was released on with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

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Publisher : Taylor & Francis
ISBN 13 : 1000994384
Total Pages : 565 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Sales Management by : Thomas N. Ingram

Download or read book Sales Management written by Thomas N. Ingram and published by Taylor & Francis. This book was released on 2024-01-22 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions and role plays, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.

Accounting Education In South Asia

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Publisher : Concept Publishing Company
ISBN 13 : 9788180690426
Total Pages : 252 pages
Book Rating : 4.6/5 (94 download)

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Book Synopsis Accounting Education In South Asia by : K.R. Sharma

Download or read book Accounting Education In South Asia written by K.R. Sharma and published by Concept Publishing Company. This book was released on 2004 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores Distinctive Features, Social Systems, Economies, Educational Systems And Arrangements For Accounting Education Under University System And Institutions Of Professional Accountants In South Asia. Also Makes Detailed Suggestions For Quality Improvement And Inter-Institution And Inter-Country Cooperation. Has Six Chapters And Seven Appendices.

Advanced Theory and Practice in Sport Marketing

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Publisher : Routledge
ISBN 13 : 0415518474
Total Pages : 434 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Advanced Theory and Practice in Sport Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136430709
Total Pages : 472 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric Schwarz and published by Routledge. This book was released on 2010-05-14 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Principles and Practice of Marketing 10/e

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Author :
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Hasselback Marketing Faculty Directory 2004-2005

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Author :
Publisher : Prentice Hall
ISBN 13 : 9780131858459
Total Pages : 206 pages
Book Rating : 4.8/5 (584 download)

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Book Synopsis Hasselback Marketing Faculty Directory 2004-2005 by : James Hasselback

Download or read book Hasselback Marketing Faculty Directory 2004-2005 written by James Hasselback and published by Prentice Hall. This book was released on 2004-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only printed directory of marketing faculty. Updated for 2005 and includes PH Marketing's list at-a-glance.

Marketing Management

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702171888
Total Pages : 628 pages
Book Rating : 4.1/5 (718 download)

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Book Synopsis Marketing Management by : M. C. Cant

Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Marketing Management in Practice

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 9780750661935
Total Pages : 0 pages
Book Rating : 4.6/5 (619 download)

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Book Synopsis Marketing Management in Practice by : John Williams

Download or read book Marketing Management in Practice written by John Williams and published by Butterworth-Heinemann. This book was released on 2004-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2004-2005 syllabus * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory * Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

Production Management and Business Development

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Publisher : CRC Press
ISBN 13 : 0429888368
Total Pages : 269 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Production Management and Business Development by : Bohuslava Mihalčová

Download or read book Production Management and Business Development written by Bohuslava Mihalčová and published by CRC Press. This book was released on 2018-12-07 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends in economic development rely on increasing human knowledge, which stimulate the development of new, sophisticated technologies. With their utilization production is raised and the intent is to decrease natural resources consumption and protect and save our life environment as much as we can. At the same time, increasing pressure is observed both from competition and customers. The way to be competitive is by improving manufacturing and services offered to the customer. These are the major challenges of contemporary enterprises. Organizations are improving their activities and management processes. This is necessary to manage the seemingly intensifying competitive markets successfully. Enterprises apply business-optimizing solutions to meet new challenges and conditions. This way ensuring effective development for long-term competitiveness in a global environment. This is necessary for the implementation of qualitative changes in the industrial policy. "Process Control and Production Management" (MTS 2018) is a collection of research papers from an international authorship. The authors present case studies and empirical research, which illustrates the progressive trends in business process management and the drive to increase enterprise sustainability development.

EBOOK: Principles and Practice of Marketing

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Publisher : McGraw Hill
ISBN 13 : 0077174151
Total Pages : 845 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID/E

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

Nonprofit Management

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Publisher : SAGE Publications
ISBN 13 : 1506396879
Total Pages : 577 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Nonprofit Management by : Michael J. Worth

Download or read book Nonprofit Management written by Michael J. Worth and published by SAGE Publications. This book was released on 2018-08-24 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available. New to the Fifth Edition New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust. Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk. New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing. A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces. The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits. An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving. New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.

World Highways

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Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis World Highways by :

Download or read book World Highways written by and published by . This book was released on 1995 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: