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Marketing Management For School Leaders
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Book Synopsis Marketing Management for School Leaders by : Deidre Pettinga
Download or read book Marketing Management for School Leaders written by Deidre Pettinga and published by Rowman & Littlefield. This book was released on 2019-07-12 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
Book Synopsis Management and Leadership of Educational Marketing by : Izhar Oplatka
Download or read book Management and Leadership of Educational Marketing written by Izhar Oplatka and published by Emerald Group Publishing. This book was released on 2012-09-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta
Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Book Synopsis Marketing Management by : Greg W. Marshall
Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Book Synopsis Pharmacy Management, Leadership, Marketing, and Finance by : Marie A. Chisholm-Burns
Download or read book Pharmacy Management, Leadership, Marketing, and Finance written by Marie A. Chisholm-Burns and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Predictive Models for School Leadership and Practices by : Amzat, Ismail Hussein
Download or read book Predictive Models for School Leadership and Practices written by Amzat, Ismail Hussein and published by IGI Global. This book was released on 2018-09-07 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful administrator is one who applies suitable or appropriate leadership styles in various situations or contexts. It is crucial to investigate how effective administrators lead their organizations in challenging and difficult times, as well as promote the accomplishments of their organization. Predictive Models for School Leadership and Practices is an essential reference source that discusses academic administration as well as administrative effectiveness in achieving organizational goals. Featuring research on topics such as teacher collaboration, school crisis management, and ITC integration, this book is ideally designed for principals, researchers, academics, educational policymakers, and teachers seeking coverage on academic leadership and leadership models.
Book Synopsis Handbook of Social Justice Interventions in Education by : Carol A. Mullen
Download or read book Handbook of Social Justice Interventions in Education written by Carol A. Mullen and published by Springer Nature. This book was released on 2021-08-27 with total page 1384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Social Justice Interventions in Education features interventions in social justice within education and leadership, from early years to higher education and in mainstream and alternative, formal and informal settings. Researchers from across academic disciplines and different countries describe implementable social justice work underway in learning environments—organizations, programs, classrooms, communities, etc. Robust, dynamic, and emergent theory-informed applications in real-world places make known the applied knowledge base in social justice, and its empirical, ideological, and advocacy orientations. A multiplicity of social justice-oriented lenses, policies, strategies, and tools is represented in this Handbook, along with qualitative and quantitative methodologies. Alternative and conventional approaches alike advance knowledge and educational and social utility. To cover the field comprehensively the subject (i.e., social justice education and leadership) is subdivided into four sections. Part 1 (background) provides a general background of current social justice literature. Part II (schools) addresses interventions and explorations in preK-12 schools. Part III (education) covers undergraduate and graduate education and preservice teacher programs, classrooms, and curricula, in addition to teacher and student leadership in schools. Part IV (leadership) features educational leadership and higher education leadership domains, from organizational change efforts to preservice leader preparation programs, classrooms, etc. Part V (comparative) offers interventions and explorations of societies, cultures, and nations. Assembling this unique material in one place by a leading cast will enable readers easy access to the latest research-informed interventionist practices on a timely topic. They can build on this work that takes the promise of social justice to the next level for changing global learning environments and workplaces.
Book Synopsis Handbook of Research on Educational Leadership and Research Methodology by : Wang, Viktor
Download or read book Handbook of Research on Educational Leadership and Research Methodology written by Wang, Viktor and published by IGI Global. This book was released on 2022-06-24 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education inevitably influences society and our future. As literature and experience tells, educational leaders impact not only their institutions, but ultimately the learning outcomes for a large portion of society’s members. Educational leaders are charged with more than creating a viable future for an institution; they are also charged with contributing to and creating a viable, positive human future—not an easy task amid the turbulence and disruption of our times. The Handbook of Research on Educational Leadership and Research Methodology discusses the evolution of educational leadership knowledge, thoughts, and practices by sharing the perspectives, experiences, theories, and philosophies related to educational leadership and research methodologies across all levels of education. Covering topics such as critical race design, toxic leadership, and adult learning, this major reference work is a critical resource for faculty and administrators of both K-12 and higher education, principals, superintendents, chancellors, directors, pre-service teachers, teaching instructors, government officials, librarians, researchers, and academicians.
Book Synopsis The Business of School Leadership by : Larry Smith
Download or read book The Business of School Leadership written by Larry Smith and published by Aust Council for Ed Research. This book was released on 2010 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intention of this book is to assist school leaders to understand and develop the knowledge and skills of business processes. It highlights the key principles and tactics of business operation that school leaders need if they are to effectively manage both the educational and business imperatives of their schools. The book is designed to act as a single reliable resource that can be referred to on a daily basis. [Back cover, ed].
Book Synopsis Restructuring Leadership for School Improvement and Reform by : Abdallah, Asma Khaleel
Download or read book Restructuring Leadership for School Improvement and Reform written by Abdallah, Asma Khaleel and published by IGI Global. This book was released on 2023-04-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality of school leadership has a big impact on improvement and inspection outcomes. Good school leaders ensure that their teachers have the resources they need to be successful. They also create a positive culture where teachers feel supported and appreciated. This leads to better morale and higher retention rates. Additionally, good school leaders can effectively communicate the school's vision to all stakeholders. This ensures that everyone is on the same page and working towards the same goals. Restructuring Leadership for School Improvement and Reform investigates cooperation, staff development, resource supply, vision transparency, workplace stress management, and professional development for school leaders as methods for creating a healthy school culture. This premier reference source is ideal for administrators, instructional designers, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis School Leadership in the Context of Standards-Based Reform by : Louis Volante
Download or read book School Leadership in the Context of Standards-Based Reform written by Louis Volante and published by Springer Science & Business Media. This book was released on 2012-05-16 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Although standards-based reform emerged in the United States and the United Kingdom, the idea has spread across the world, as an approach to systemic reform. It might appear that there is a world-wide “tsunami” of standards-based reform that will standardize and homogenize the educational system across the globe. This volume makes it very clear, however, that there is no one approach to standards-based reform and countries change – there is a danger in paying attention to its evolution and impact in only one context. That’s what makes this volume so valuable. Louis Volante has drawn together descriptions from a wide range of countries, all involved in large-scale reform and using standards and assessments as part of their process. What becomes very obvious is that the language may be the same but the words reflect different contexts and can represent very different ideals, values, and processes. I’m sure you will find this book as interesting and challenging as I have – a gem that pushes your thinking and does not allow readers to remain neutral.” (Lorna Earl)
Book Synopsis School Leadership for the 21st Century by : Brent Davies
Download or read book School Leadership for the 21st Century written by Brent Davies and published by Psychology Press. This book was released on 1997 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the changing context of education; the changing nature of self-managing schools; their own leadership and management skills within this environment.
Book Synopsis Business Schools, Leadership and the Sustainable Development Goals by : Lars Moratis
Download or read book Business Schools, Leadership and the Sustainable Development Goals written by Lars Moratis and published by Taylor & Francis. This book was released on 2022-12-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Schools, Leadership and Sustainable Development Goals: The Future of Responsible Management Education is the sixth book in the series Citizenship and Sustainability in Organizations. It contains chapters from various scholars and practitioners in the field of responsible management education (RME). Through introspection, through celebrating successes and learning from failures (retrospection) and through looking forward (prospection), it aims to inspire a future of management education and leadership development that demonstrates its relevance to sustainable development. In doing so, it touches upon the grand societal challenges of our time, as illustrated by the United Nations Sustainable Development Goals, and discusses how business schools, and other providers of management education, could and should contribute to overcoming these challenges. It argues that management education needs to educate future leaders in a way that no longer hampers but truly accelerates the process of sustainable development. This book offers a collection of thought-provoking ideas, vivid stories (including personal accounts and experiences), and appealing and engaged forecasts, visions and ideas about management education and leadership development for sustainability. Hence, it is a must-read for anyone interested in or involved in RME.
Book Synopsis School Leadership and Education System Reform by : Peter Earley
Download or read book School Leadership and Education System Reform written by Peter Earley and published by Bloomsbury Publishing. This book was released on 2017-01-12 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can school leaders shape organisations that offer consistently high quality, rounded and equitable education in the context of rapid change? How can wider school systems support and encourage all schools to succeed in this way? School Leadership and Education System Reform considers the ways in which school leadership and its practice has changed and developed in response to a rapidly changing educational scenario over the last decade to meet the ever-growing and changing demands of children, policy-makers and other stakeholders and considers future developments. Drawing together leading thinkers and researchers in the field of leadership and management this text takes an international perspective to consider what we know about school leadership and learning, and its practice. Theoretically and conceptually informed, the contributors draw on recent empirical research studies into leadership, learning and system reform to explore the key areas of school leadership and management with specific reference to student, adult and organisational learning. Key topics covered include: · The relationship between leadership and student learning · How leaders foster professional learning and evidence-informed improvement · The changing role and nature of accountability · System leadership and governance in networked systems · The balance between accountability, markets, and networks in 'self-improving' school systems · Emerging challenges and opportunities for leaders, such as the implications of new technologies Essential reading for those on postgraduate courses on leadership and management and those looking to develop their leadership practice, School Leadership and Education System Reform clearly sets out the key issues and provides discussion points and suggests resources to support and guide the reader through the wealth of information.
Book Synopsis School Leadership and Strategy in Managerialist Times by : Scott Eacott
Download or read book School Leadership and Strategy in Managerialist Times written by Scott Eacott and published by Springer Science & Business Media. This book was released on 2012-01-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to an analysis and synthesis of research on strategy and school leadership, with the ultimate goal of suggesting a new research programme. Each chapter takes up this challenge through different means, resulting in an overview of the construct of strategy within the practice of school leadership. It is hoped that each of these chapters encourages students, practitioners and scholars to continue to investigate this important topic and to undertake the methodological challenges set out to advance our understanding of strategy and school leadership in managerialist times. Despite maintain a primarily scholarly focus – as such a focus is exceedingly important for the advancement of any domain of inquiry – it is also recognised that many of the ideas discussed have profound practical significance for schools and those who lead and manage them. The arguments in this book, particularly those in the latter chapters seek to expand the horizons of scholarship and understanding on the topic of strategy and school leadership. Although this should not be interpreted as a prescriptive call for how further inquiry should be undertaken, it is but one voice in the conversation. The reviews, studies, analysis and proposed research programme of this book argue that the strategies of school leaders are of considerable theoretical and practical importance to schools, the governance of schooling and the behaviour and performance of schools. While this book offers a blueprint for further inquiry, it remains for the reader to accept the challenge. Doing so will enable important new insights into strategy and school leadership.
Book Synopsis Business School Leadership and Crisis Exit Planning by : Eric Cornuel
Download or read book Business School Leadership and Crisis Exit Planning written by Eric Cornuel and published by Cambridge University Press. This book was released on 2022-05-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published for the fiftieth anniversary of the EFMD, this volume includes contributions from top business school leaders.
Book Synopsis Successful School Leadership by : Petros Pashiardis
Download or read book Successful School Leadership written by Petros Pashiardis and published by Bloomsbury Publishing. This book was released on 2016-02-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful School Leadership identifies the characteristics, behaviours and practices of successful and effective school leaders through the adoption of a systemic view of the quality of school organizations. Edited by Petros Pashiardis and Olof Johansson, chapters explore the similarities and differences between successful and effective school leaders and across various socioeconomic contexts. Capitalizing on the experiences of the international contributor team, this book will inform the preparation and further development provided to school leaders in an era where ministries of education, universities and multinational organisations (such as the OECD) are increasingly interested in the leadership of our schools. Systematic analyses of multi-perspective data provided from around the world and offers the readers a comprehensive picture of the key behaviours and practices central to successful and effective school leadership. An original contribution to the theoretical perspectives on the subject is derived through insights from empirical research, case studies, and bibliographical literature from the field.
