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Author : Frederick E. Webster
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Management for Defence Procurement written by Frederick E. Webster and published by . This book was released on 1964 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Burgess, Kevin
Publisher : IGI Global
ISBN 13 : 1522506004
Total Pages : 372 pages
Book Rating : 4.5/5 (225 download)
Download or read book Emerging Strategies in Defense Acquisitions and Military Procurement written by Burgess, Kevin and published by IGI Global. This book was released on 2016-07-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military and defense organizations are a vital component to any nation. In order to maintain the standards of these sectors, new procedures and practices must be implemented. Emerging Strategies in Defense Acquisitions and Military Procurement is a pivotal reference source for the latest scholarly research on the present state of defense organizations, examining reforms and solutions necessary to overcome current limitations and make vast improvements to their infrastructure. Highlighting methodologies and theoretical foundations that promote more effective practices in defense acquisition, this book is ideally designed for academicians, practitioners, researchers, upper-level students, and professionals engaged in defense industries.
Author : Stefan Markowski
Publisher : Routledge
ISBN 13 : 1134229917
Total Pages : 417 pages
Book Rating : 4.1/5 (342 download)
Download or read book Defence Procurement and Industry Policy written by Stefan Markowski and published by Routledge. This book was released on 2009-09-10 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arms purchases are among the most expensive, technologically challenging and politically controversial decisions made by modern-day governments. Superpower spending on weapons systems is widely analysed and discussed. But defence procurement in smaller industrial countries involves different issues which receive less attention. This volume presents a general framework for understanding smaller country defence procurement supported by country, industry and project studies. Part I provides a general framework for analysing smaller country defence procurement, focusing on the formation of national defence capabilities. The framework is then used to analyse issues around the development of procurement demand, the characteristics of defence industry supply, contracts and relationships between buyers and sellers, and government policy for defence procurement and industry development. Part II focuses on defence procurement in seven smaller industrial nations with widely varying historical and political settings (Australia, Canada, Israel, Singapore, Spain, Sweden and The Netherlands). Part III consists of two Australian case studies of the procurement issues raised in, respectively, the naval shipbuilding industry and in a major, complex defence project. The book addresses the needs of public and private sector managers, military planners, procurement specialists, industry policy-makers, and defence procurement and industry educators. It presents general principles in an accessible manner and points to real-world experience to illustrate the principles at work. Therefore it will be of interest to scholars and practitioners in defence economics, strategic procurement, public sector procurement, and defence industry policy.
Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 3319013548
Total Pages : 600 pages
Book Rating : 4.3/5 (19 download)
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Author : Ron Matthews
Publisher : Cambridge University Press
ISBN 13 : 1108424929
Total Pages : 525 pages
Book Rating : 4.1/5 (84 download)
Download or read book The Political Economy of Defence written by Ron Matthews and published by Cambridge University Press. This book was released on 2019-05-09 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: A contemporary and comprehensive analysis of national and supranational defence governance in an uncertain and increasingly dangerous world. This book will appeal to policymakers, analysts, graduate students and academics interested in defence economics, political economy, public economics and public policy.
Author : Philip Kotler
Publisher : Pearson UK
ISBN 13 : 1292248467
Total Pages : 1199 pages
Book Rating : 4.2/5 (922 download)
Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author : Tate, Wendy L.
Publisher : Edward Elgar Publishing
ISBN 13 : 1839104503
Total Pages : 592 pages
Book Rating : 4.8/5 (391 download)
Download or read book Handbook of Theories for Purchasing, Supply Chain and Management Research written by Tate, Wendy L. and published by Edward Elgar Publishing. This book was released on 2022-05-13 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clear and coherent book introduces agent-based modelling (ABM) to those who are not familiar with nor have been previously exposed to computational simulation. Featuring examples, cases and models, the book illustrates how ABM can, and should, be considered as a useful approach and technique for the study of management and organisational systems.
Author : Dr. Haridas Jogdankar
Publisher : Lulu.com
ISBN 13 : 0359254020
Total Pages : 308 pages
Book Rating : 4.3/5 (592 download)
Download or read book MARKETING MANAGEMENT IN POLITICS written by Dr. Haridas Jogdankar and published by Lulu.com. This book was released on 2018-12-12 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on policies and service design, to understand what the people they serve and seek votes from want and need, voter profiling helps create new segments to target, strategy guides creation of the political brand to develop an attractive vision, internal marketing guides the provision of volunteer involvement, analytics and experimental research test and refine communication messages, and delivery management sets expectations and helps to convey progress once a politician is elected or a programme has begun.
Author : Luke R. A. Butler
Publisher : Cambridge University Press
ISBN 13 : 1107115515
Total Pages : 563 pages
Book Rating : 4.1/5 (71 download)
Download or read book Transatlantic Defence Procurement written by Luke R. A. Butler and published by Cambridge University Press. This book was released on 2017-03-02 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative analysis of the role of EU and US defence procurement regulation as a barrier to transatlantic defence trade.
Author : Olivier Mesly
Publisher : CRC Press
ISBN 13 : 1351987526
Total Pages : 283 pages
Book Rating : 4.3/5 (519 download)
Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
Author : Stefan Markowski
Publisher : Taylor & Francis
ISBN 13 : 0415362881
Total Pages : 417 pages
Book Rating : 4.4/5 (153 download)
Download or read book Defence Procurement And Industry Policy written by Stefan Markowski and published by Taylor & Francis. This book was released on 2010 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defence procurement remains a relatively under-researched area, mostly focusing on the USA. This revealing book looks at defence procurement from the point of view of smaller countries such as Israel, Australia, Poland and Spain.
Author : Bodo B. Schlegelmilch
Publisher : Springer Nature
ISBN 13 : 3030906655
Total Pages : 440 pages
Book Rating : 4.0/5 (39 download)
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer Nature. This book was released on 2022-02-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author : American Council on Education
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.:/5 (3 download)
Download or read book The 1980 Guide to the Evaluation of Educational Experiences in the Armed Services: Army written by American Council on Education and published by . This book was released on 1980 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas E. Johnsen
Publisher : Routledge
ISBN 13 : 1317819195
Total Pages : 486 pages
Book Rating : 4.3/5 (178 download)
Download or read book Purchasing and Supply Chain Management written by Thomas E. Johnsen and published by Routledge. This book was released on 2014-10-24 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the ground-breaking new book for aspiring purchasing and supply chain leaders and anyone with a keen interest in this rapidly evolving field. For too long business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. As the first book to fully address the environmental, social and economic challenges of how companies manage purchasing and supply chains, it aims to inspire the development of current and future purchasing and supply chain leaders. In addition to explaining the basic principles and processes of both purchasing and supply chain management, the book evaluates how to develop strategic and sustainable purchasing and supply chain management. A key message is that purchasing and supply chain management needs to focus on value creation rather than cost cutting. This requires the development of completely new purchasing and supply chain models that involve closed-loop supply structures, supply chain transparency and collaboration with new stakeholders in traditional sourcing and supply chain processes. Aimed at students, educators and practitioners the book integrates sustainability into each chapter as a core element of purchasing and supply chain management. Incorporating case studies from industry into each chapter, the book strikes a balance between theoretical frameworks and guidelines for implementation in practice.
Author : American Council on Education
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.F/5 ( download)
Download or read book The 1984 Guide to the Evaluation of Educational Experiences in the Armed Services written by American Council on Education and published by . This book was released on 1984 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Avlonitis
Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)
Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Author : Kiefer Lee
Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)
Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
