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Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (847 download)
Download or read book Marketing Management & Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1971 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 693 pages
Book Rating : 4.:/5 (298 download)
Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1973 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management & Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1968 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steuart Henderson Britt
Publisher : McGraw-Hill College
ISBN 13 : 9780070069497
Total Pages : 468 pages
Book Rating : 4.0/5 (694 download)
Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by McGraw-Hill College. This book was released on 1983-01-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wolfgang J. Koschnick
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110827832
Total Pages : 868 pages
Book Rating : 4.1/5 (18 download)
Download or read book Management and Marketing / Management und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-06-03 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Management and Marketing / Management und Marketing".
Author : Sahaf, Musadiq A.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028724
Total Pages : 736 pages
Book Rating : 4.3/5 (88 download)
Download or read book STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION written by Sahaf, Musadiq A. and published by PHI Learning Pvt. Ltd.. This book was released on 2019-07-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author : United States. Department of Agriculture. Production and Marketing Administration
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.:/5 (4 download)
Download or read book Report of the Administrator of the Production and Marketing Administration written by United States. Department of Agriculture. Production and Marketing Administration and published by . This book was released on 1946 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317646991
Total Pages : 235 pages
Book Rating : 4.3/5 (176 download)
Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317642708
Total Pages : 253 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Author :
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben Wooliscroft
Publisher : Springer Science & Business Media
ISBN 13 : 0387281819
Total Pages : 581 pages
Book Rating : 4.3/5 (872 download)
Download or read book A Twenty-First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author : Victor P. Buell
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management in Action written by Victor P. Buell and published by . This book was released on 1966 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Author : Theodore A. Nelson
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (319 download)
Download or read book Measuring Markets written by Theodore A. Nelson and published by . This book was released on 1979 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnold K. Weinstein
Publisher : Routledge
ISBN 13 : 1317638050
Total Pages : 230 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing (RLE Marketing) written by Arnold K. Weinstein and published by Routledge. This book was released on 2014-09-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Author : Harry Aaron Lipson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 884 pages
Book Rating : 4.3/5 (97 download)
Download or read book Introduction to Marketing: an Administrative Approach written by Harry Aaron Lipson and published by John Wiley & Sons. This book was released on 1971 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lars Engwall
Publisher : Routledge
ISBN 13 : 1317917154
Total Pages : 333 pages
Book Rating : 4.3/5 (179 download)
Download or read book Defining Management written by Lars Engwall and published by Routledge. This book was released on 2016-06-10 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining Management charts the expansion of management as an idea and practice from a time when it was limited to churches and households to its current ubiquity, focusing in particular on the role of business schools, consultants, and business media in this process. How did an entire industry develop around business schools, consultants, and business media who are now widely considered the authorities regarding best management practice? This book shows how these actors – on their own and in interaction – became taken-for-granted and gained such definitional power over management and managers, expanded across the globe from often modest and not always respected origins, and impacted, and continue to impact businesses and, increasingly, the broader economic and social context. Building on extant and some new research, the book is unique in bringing together issues and actors that have been examined elsewhere separately. Any student or professional of management interested in the evolution of their field or the rise of business schools, consultants and business media will find this book both novel and thought-provoking.
