Marketing Made Simple

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Marketing Made Simple

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Marketing Made Simple by : Donald Miller

Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Business Made Simple

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Hero on a Mission

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400228026
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Hero on a Mission by : Donald Miller

Download or read book Hero on a Mission written by Donald Miller and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.

How to Grow Your Small Business

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400228050
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis How to Grow Your Small Business by : Donald Miller

Download or read book How to Grow Your Small Business written by Donald Miller and published by HarperCollins Leadership. This book was released on 2023-03-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.

The Content Marketing Handbook

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 161308417X
Total Pages : 218 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Content Marketing Handbook by : Robert W. Bly

Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders

Self-Publishing Made Simple

Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

R.E.D. Marketing

Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis R.E.D. Marketing by : Greg Creed

Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Social Media Success for Every Brand

Author : Claire Diaz-Ortiz
Publisher :
ISBN 13 : 9781400214969
Total Pages : 144 pages
Book Rating : 4.2/5 (149 download)

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Book Synopsis Social Media Success for Every Brand by : Claire Diaz-Ortiz

Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.

Marketing Made Simple

Author : Paul Reynolds
Publisher : Taylor & Francis
ISBN 13 : 1136432868
Total Pages : 274 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Made Simple by : Paul Reynolds

Download or read book Marketing Made Simple written by Paul Reynolds and published by Taylor & Francis. This book was released on 2007-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Book Design Made Simple

Author : Fiona Raven
Publisher :
ISBN 13 : 9780994096920
Total Pages : 0 pages
Book Rating : 4.0/5 (969 download)

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Book Synopsis Book Design Made Simple by : Fiona Raven

Download or read book Book Design Made Simple written by Fiona Raven and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book

Book Marketing Made Easy

Author : D'Vorah Lansky
Publisher :
ISBN 13 : 9781947158139
Total Pages : 154 pages
Book Rating : 4.1/5 (581 download)

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Book Synopsis Book Marketing Made Easy by : D'Vorah Lansky

Download or read book Book Marketing Made Easy written by D'Vorah Lansky and published by . This book was released on 2019-10-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets that successful authors use to market their books online. In "Book Marketing Made Easy" you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more people; and use social media to increase your influence and expand your market. "D'vorah Lansky gets it. She understands the importance of perpetual promotion to make a book successful. Book Marketing Made Easy overflows with valuable and do-able information. It contains inside scoop that I have not found anywhere else. A 'must-have' for the serious publisher." Brian Jud, author of "How to Make Real Money Selling Books" and "Beyond the Bookstore."

Social Media Marketing Made Simple

Author : Larry Garland
Publisher : Pureland
ISBN 13 : 3985228000
Total Pages : 130 pages
Book Rating : 4.9/5 (852 download)

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Book Synopsis Social Media Marketing Made Simple by : Larry Garland

Download or read book Social Media Marketing Made Simple written by Larry Garland and published by Pureland. This book was released on 2021-02-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.

Scary Close

Author : Donald Miller
Publisher : Thomas Nelson
ISBN 13 : 140020397X
Total Pages : 250 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Scary Close by : Donald Miller

Download or read book Scary Close written by Donald Miller and published by Thomas Nelson. This book was released on 2015-02-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to authenticity, is being fully yourself always worth the risk? From the author of Blue Like Jazz comes New York Times bestseller Scary Close, Donald Miller's journey of uncovering the keys to a healthy relationship and discovering that they're also at the heart of building a healthy family, a successful career, and a trusted community of friends. After decades of failed relationships and painful drama, Miller decided that he'd had enough. Trying to impress people wasn't helping him truly connect with anyone--and neither was pretending to be someone he wasn't. He'd built himself a life of public isolation, but he dreamed of having a life defined by meaningful relationships instead. At 40-years-old, he made a scary decision: he was going to be his true self no matter what it might cost. Scary Close tells the story of Miller's difficult choice to impress fewer people and connect with even more. It's about the importance of knocking down old walls to finally experience the freedom that comes when we stop playing a part and start being fully ourselves. In Scary Close, Miller shares everything he's learned firsthand about how to: Deconstruct the old habits that no longer serve us Overcome the desire to please the people around us Always tell the truth, even when it's hard Find satisfaction in a daily portion of real love Risk being fully known in order to deeply love and be loved Apply these lessons to your everyday life If you're ready to drop the act and find true, life-changing intimacy, it's time to get Scary Close.

ACT Made Simple

Author : Russ Harris
Publisher : New Harbinger Publications
ISBN 13 : 1684033039
Total Pages : 517 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis ACT Made Simple by : Russ Harris

Download or read book ACT Made Simple written by Russ Harris and published by New Harbinger Publications. This book was released on 2019-05-01 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE FROM THE PUBLISHER: Due to the recent illegal counterfeiting of this book, we cannot guarantee book quality when purchased through third-party sellers. Now fully-revised and updated, this second edition of ACT Made Simple includes new information and chapters on self-compassion, flexible perspective taking, working with trauma, and more. Why is it so hard to be happy? Why is life so difficult? Why do humans suffer so much? And what can we realistically do about it? No matter how rewarding your job, as a mental health professional, you may sometimes feel helpless in the face of these questions. You are also well aware of the challenges and frustrations that can present during therapy. If you’re looking for ways to optimize your client sessions, consider joining the many thousands of therapists and life coaches worldwide who are learning acceptance and commitment therapy (ACT). With a focus on mindfulness, client values, and a commitment to change, ACT is proven-effective in treating depression, anxiety, stress, addictions, eating disorders, schizophrenia, borderline personality disorder (BPD), and myriad other psychological issues. It’s also a revolutionary new way to view the human condition—packed full of exciting new tools, techniques, and strategies for promoting profound behavioral change. A practical primer, ideal for ACT newcomers and experienced ACT professionals alike, ACT Made Simple offers clear explanations of the six ACT processes and a set of real-world tips and solutions for rapidly and effectively implementing them in your practice. This book gives you everything you need to start using ACT with your clients for impressive results. Inside, you’ll find: scripts, exercises, metaphors, and worksheets to use with your clients; a session-by-session guide to implementing ACT; transcripts from therapy sessions; guidance for creating your own therapeutic techniques and exercises; and practical tips to overcome “therapy roadblocks.” This book aims to take the complex theory and practice of ACT and make it accessible and enjoyable for therapists and clients.

Clockwork

Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 0525534024
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Clockwork by : Mike Michalowicz

Download or read book Clockwork written by Mike Michalowicz and published by Penguin. This book was released on 2018-08-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.

Ten-day MBA, The, Rev.

Author : Steven Silbiger
Publisher : Harper Collins
ISBN 13 : 0688137881
Total Pages : 404 pages
Book Rating : 4.6/5 (881 download)

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Book Synopsis Ten-day MBA, The, Rev. by : Steven Silbiger

Download or read book Ten-day MBA, The, Rev. written by Steven Silbiger and published by Harper Collins. This book was released on 1999-10-20 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Silbiger has distilled the material of the ten most popular business schools in order to teach readers the language of business. At the rate of one easy-to-understand chapter a day, this book will enable readers to absorb the material, speak the language, and, most importantly, acquire the confidence and expertise needed to get ahead in the competitive business world.