Marketing in the Modern Era: Management and Principles

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Author :
Publisher : Leilani Katie Publication
ISBN 13 : 9363484645
Total Pages : 203 pages
Book Rating : 4.3/5 (634 download)

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Book Synopsis Marketing in the Modern Era: Management and Principles by : Dr.D.K.Baranitharan

Download or read book Marketing in the Modern Era: Management and Principles written by Dr.D.K.Baranitharan and published by Leilani Katie Publication. This book was released on 2024-09-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.D.K.Baranitharan, Assistant Professor and Head, PG Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.A.Parameshwari, Assistant Professor and Head, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.K.Girija, Assistant Professor and Head, Department of Accounting and Finance, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.B.Agila, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Mrs.S.Shankari, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.

10 Principles of Modern Marketing

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Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis 10 Principles of Modern Marketing by : Ann Lewnes

Download or read book 10 Principles of Modern Marketing written by Ann Lewnes and published by . This book was released on 2019 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering technology is not the only criteria for success in the modern marketing era - the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.

MODERN MARKETING

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Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120339452
Total Pages : 321 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis MODERN MARKETING by : D. CHANDRA BOSE

Download or read book MODERN MARKETING written by D. CHANDRA BOSE and published by PHI Learning Pvt. Ltd.. This book was released on 2010-01-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.

Modern Marketing (Principles and Practices)

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Publisher : S. Chand Publishing
ISBN 13 : 8121916976
Total Pages : 605 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Modern Marketing (Principles and Practices) by : R S N Pillai

Download or read book Modern Marketing (Principles and Practices) written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Modern Marketing

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Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Modern Marketing by : Edward J. Fox

Download or read book Modern Marketing written by Edward J. Fox and published by Pearson Scott Foresman. This book was released on 1978 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Marketing

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Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis Principles of Marketing by : Gary M. Armstrong

Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Modern Marketing Management Principles

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Publisher : SK Research Group of Companies
ISBN 13 : 9364921097
Total Pages : 209 pages
Book Rating : 4.3/5 (649 download)

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Book Synopsis Modern Marketing Management Principles by : Dr.Mohamed Anwar.K

Download or read book Modern Marketing Management Principles written by Dr.Mohamed Anwar.K and published by SK Research Group of Companies. This book was released on 2024-07-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.Mohamed Anwar.K, Assistant Professor, Department of Business Administration, Jamal Mohamed College (Autonomous), Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Dr.C.Jayamala, Associate Professor and Head, Department of Commerce, Saveetha School of Law, SIMATS, Chennai, Tamil Nadu, India. Dr.V.Vijayalakshmi, Professor, Department of Commerce (BME), Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India. Dr.Hariharan K.S, Associate Professor, Master of Business Administration, M.Kumarasamy College of Engineering, Karur, Tamil Nadu, India. Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India.

Marketing Analytics Roadmap

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Publisher : Apress
ISBN 13 : 1484202597
Total Pages : 159 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Marketing Analytics Roadmap by : Jerry Rackley

Download or read book Marketing Analytics Roadmap written by Jerry Rackley and published by Apress. This book was released on 2015-05-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.

Strategies for Management in Modern Era

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9385640046
Total Pages : pages
Book Rating : 4.3/5 (856 download)

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Book Synopsis Strategies for Management in Modern Era by : Dr. G. Vani Dr. M. Ganesh Babu Dr. N. Panchanatham Dr. P. Nagarjuna

Download or read book Strategies for Management in Modern Era written by Dr. G. Vani Dr. M. Ganesh Babu Dr. N. Panchanatham Dr. P. Nagarjuna and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Future of Management

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Publisher : Harvard Business Press
ISBN 13 : 1422102505
Total Pages : 287 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Future of Management by : Gary Hamel

Download or read book The Future of Management written by Gary Hamel and published by Harvard Business Press. This book was released on 2007 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century—centered on control and efficiency—no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management. Hamel explains how to turn your company into a serial management innovator, revealing: The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change. The toxic effects of traditional management beliefs. The unconventional management practices generating breakthrough results in “modern management pioneers.” The radical principles that will need to become part of every company’s “management DNA.” The steps your company can take now to build your “management advantage.” Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.

Principles of marketing

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Publisher : ESIC
ISBN 13 : 8417129456
Total Pages : 473 pages
Book Rating : 4.4/5 (171 download)

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Book Synopsis Principles of marketing by : Cristina Calvo Porral, John L. Stanton

Download or read book Principles of marketing written by Cristina Calvo Porral, John L. Stanton and published by ESIC. This book was released on 2018-01-19 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

Principles of Marketing

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Publisher : Prentice Hall
ISBN 13 : 9780133084047
Total Pages : 695 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Principles of Marketing by : Philip Kotler

Download or read book Principles of Marketing written by Philip Kotler and published by Prentice Hall. This book was released on 2014 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.

Principles of Marketing

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Author :
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Principles of Marketing by : John F. Tanner, Jr.

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Chinese Management

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Author :
Publisher : Springer Nature
ISBN 13 : 9813365226
Total Pages : 436 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Principles of Chinese Management by : Haibo Hu

Download or read book Principles of Chinese Management written by Haibo Hu and published by Springer Nature. This book was released on 2021-03-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts. Firstly, it systematically reviews the excellent management ideas in traditional Chinese culture from the perspective of modern management, summarizing the experience and wisdom of Chinese management in order to disseminate the ideas to global readers, and highlighting the soft power of Chinese culture. Secondly, based on the management practices of Chinese local enterprises, the book refines the Chinese management model, constructing a modern management theory system with Chinese characteristics to promote innovation and changes in global management theory.

Advanced Marketing Management

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Publisher : Kogan Page Publishers
ISBN 13 : 0749480386
Total Pages : 321 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Advanced Marketing Management by : Nikolaos Dimitriadis

Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Principles and Practice of Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1446296199
Total Pages : 801 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Principles and Practice of Marketing by : Jim Blythe

Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Principles of Business Organisation and Management, 6/e

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Author :
Publisher : S. Chand Publishing
ISBN 13 : 9788121903240
Total Pages : 512 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Principles of Business Organisation and Management, 6/e by : P N Reddy

Download or read book Principles of Business Organisation and Management, 6/e written by P N Reddy and published by S. Chand Publishing. This book was released on with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: For B.Com.(Pass & Hons.),M.Com.,B.B.A., B.B.S., M.B.A., C.A., C.S., & I.C.W.A., students of all Indian Universities.