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Marketing In The International Aerospace Industry
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Book Synopsis Marketing in the International Aerospace Industry by : Wesley E. Spreen
Download or read book Marketing in the International Aerospace Industry written by Wesley E. Spreen and published by Routledge. This book was released on 2016-12-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else. Pricing arrangements are arcane, and large-scale cooperative alliances among industry players are commonplace. The market is dichotomized into parts, civil and military, of approximately equal value, and is further divided into dozens of major product segments. The complexity of the aerospace market is commensurate with its size. It is a leading exporter among industrialized nations, employing millions of highly-skilled workers and serving as a technology incubator, while developing nations target the aerospace industry for development within their own economies. Yet, in spite of the importance and uniqueness of the aerospace industry, there has been no serious comprehensive guidance about how the industry's markets function. Marketing in the International Aerospace Industry provides that much-needed overview and best-practice guidance. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management. The book has a fundamentally international optic of the aerospace industry. It consistently examines universal management issues from the point of view of the aerospace industries in the United States, the UK, France, Germany, and Japan, comparing and contrasting national practices in these countries and elsewhere.
Book Synopsis Aerospace Marketing Management by : Philippe Malaval
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Book Synopsis Marketing and Management in the High-Technology Sector by : Domenico Ferreri
Download or read book Marketing and Management in the High-Technology Sector written by Domenico Ferreri and published by Praeger. This book was released on 2003-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aerospace industry has undergone tremendous change in recent years. Always something of an anomaly, due to its critical role in national economies and in national security, the sector has always been distinct from other manufacturing industries in its reliance on high-technology innovation and the shifting sands of private and public investment. Since the end of the Cold War, financial and other crises have led to a spate of mergers and acquisitions, leaving fewer and fewer players in the commercial airplane industry. Meanwhile, some firms exited the business altogether. State-owned companies have been privatized, national firms have been consolidated in some countries, and the first transnational aeronautics conglomerate in Europe, EADS, was founded in 1999. Those left standing must strive to exploit international alliances and their network of horizontal and vertical collaborations in order to gain long-term competitive advantage. How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization. How do corporate leaders who are charged with managing newly merged companies integrate distinct corporate cultures, rationalize operations and activities, and eliminate duplication of product and function, while maintaining their focus on gaining competitive advantage in the marketplace? The answer depends on the nature of the firm. Single-sector companies have the advantage of being lean, agile, and quick to react to market forces, while multisector companies have the potential to exploit synergistic relationships among divisions, economies of scale, financial strength, and the balancing of risk. These factors affect companies' behavior not only at the strategic level, but also at the tactical level. This book provides scholars of strategic marketing and management, as well as executives and decision makers in commercial aviation, with the industry background necessary to understand the aeropsace companies' struggle for survival in the newly restructured market.
Book Synopsis The Changing Structure of the Global Large Civil Aircraft Industry and Market by :
Download or read book The Changing Structure of the Global Large Civil Aircraft Industry and Market written by and published by DIANE Publishing. This book was released on 1998 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Australia Aviation and Aerospace Industry Handbook by : Inc. Ibp
Download or read book Australia Aviation and Aerospace Industry Handbook written by Inc. Ibp and published by International Business Publications USA. This book was released on 2007-02-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Australia Aviation and Aerospace Industry Handbook
Book Synopsis The Aerospace Business by : Wesley Spreen
Download or read book The Aerospace Business written by Wesley Spreen and published by Routledge. This book was released on 2019-10-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and MBA programs. The Aerospace Business: Management and Technology sequentially addresses familiar management disciplines such as production management, labor relations, program management, business law, quality assurance, engineering management, supply-chain management, marketing, and finance, among others. In this context it analyzes and discusses the distinctive perspective and requirements of the aerospace industry. The book also includes subjects of special interest such as government intervention in the sector and strategies to deal with the environmental impact of aircraft. As each chapter deals with a separate management discipline, the material reviews the historical background, technical peculiarities, and financial factors that led the aerospace industry to evolve its own distinct practices and tradition. Theoretical bases of the practices are explained, and the chapters provide actual examples from the industry to illustrate application of the theories. The material is compiled, organized, and analyzed in ways that often provide original perspectives of the subject matter. University students, particularly in programs oriented towards aviation and aerospace management, will find the book to be directly applicable to their studies. It is also extremely appropriate for aerospace MBA and executive MBA programs, and would suit specialized corporate or government training programs related to aerospace.
Author :United States. Congress. House. Committee on Science and Astronautics Publisher : ISBN 13 : Total Pages :28 pages Book Rating :4.3/5 (91 download)
Book Synopsis 30th International Paris Airshow, Le Bourget Field, Paris, France by : United States. Congress. House. Committee on Science and Astronautics
Download or read book 30th International Paris Airshow, Le Bourget Field, Paris, France written by United States. Congress. House. Committee on Science and Astronautics and published by . This book was released on 1973 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Changing Structure of the Global Large Civil Aircraft Industry and Market by :
Download or read book The Changing Structure of the Global Large Civil Aircraft Industry and Market written by and published by DIANE Publishing. This book was released on 1998 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Cooperation in the Aerospace Industry by : Wesley Spreen
Download or read book International Cooperation in the Aerospace Industry written by Wesley Spreen and published by Taylor & Francis. This book was released on 2023-10-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cooperation in the Aerospace Industry offers a unique study and analysis of how nations and industries have cooperated internationally to design and manufacture civil and military aircraft from a variety of perspectives: historical, economic, organizational, operational, and political. Covering Europe, North and South America, Asia, and the Middle East, the author examines both the practical and managerial aspects of establishing and operating international programs and analyzes the economic and political dynamics associated with international cooperation. A chapter is dedicated to describing and comparing the various organizational and legal structures that have historically been used as frameworks for cooperative programs. It also examines cooperative international activities in aerospace research and development, and international ventures in maintenance, repair, and overhaul of operational aircraft. Throughout the book, practical examples of cooperative programs around the world are used to illustrate analytical themes, as well as a series of case studies of international cooperative aircraft programs of special political and economic significance. This comprehensive book will be a valuable resource for researchers and postgraduate students specializing in aviation and aerospace management.
Book Synopsis International Marketing by : Colin Gilligan
Download or read book International Marketing written by Colin Gilligan and published by Routledge. This book was released on 2012-11-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author :United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Economic Policy and Trade Publisher : ISBN 13 : Total Pages :56 pages Book Rating :4.3/5 (121 download)
Book Synopsis Jobs and U.S. Aerospace Exports by : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Economic Policy and Trade
Download or read book Jobs and U.S. Aerospace Exports written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Economic Policy and Trade and published by . This book was released on 1992 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Competitiveness of U.S. Advanced Technology Manufacturing Industries: Large Civil Aircraft, Inv. 332-332 by :
Download or read book Global Competitiveness of U.S. Advanced Technology Manufacturing Industries: Large Civil Aircraft, Inv. 332-332 written by and published by DIANE Publishing. This book was released on with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Aerospace Industry Report, 4th ed by : Robert Materna
Download or read book Aerospace Industry Report, 4th ed written by Robert Materna and published by Lulu.com. This book was released on 2015-11-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aerospace Industry Report 4th Edition addresses aerospace manufacturing and the national economy, the international economy, and the global aerospace marketplace. It also includes data on the U.S. aerospace workforce, aerospace clusters, the financial state of the aerospace industry, cyber security, the integration of unmanned aircraft systems into the U.S national airspace system, and America's role in space are also addressed. The report concludes with a summary of forecasts from different sources and an outlook for the industry for 2015 and beyond. The Aerospace Industry Report 4th Edition is over 300 pages long and includes over 200 pages of facts, figures, and tables filled with data on the industry.
Book Synopsis Global Competitiveness of U.S. Advanced-technology Manufacturing Industries by : United States International Trade Commission
Download or read book Global Competitiveness of U.S. Advanced-technology Manufacturing Industries written by United States International Trade Commission and published by . This book was released on 1993 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Going Global? written by Mark A. Lorell and published by Rand Corporation. This book was released on 2002-12-24 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing consolidation of the defense aerospace industry, brought about by post-Cold War reductions in defense authorizations, has led to the proliferation of cross-border relationships between U.S. and European firms. This report examines aerospace industry globalization trends with a view toward determining how the U.S. Air Force can best exploit such trends while minimizing their risks. It concludes that further research must be done to ascertain how the advantages of globalization, such as increased competition and interoperability, can best be achieved without compromising security concerns.
Book Synopsis Global Competitiveness of U. S. Advanced-Technology Manufacturing Industries by : DIANE Publishing Company
Download or read book Global Competitiveness of U. S. Advanced-Technology Manufacturing Industries written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1995-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers: structure of the global large civil aircraft industry and the market, determinants of competitiveness, government policies influencing competitiveness, overview and comparison of R&D, Western European government budgets, aircraft agreements, and more. Glossary and bibliography. 30 charts, tables and graphs.
Book Synopsis The American Aerospace Industry by : Roger E. Bilstein
Download or read book The American Aerospace Industry written by Roger E. Bilstein and published by Macmillan Reference USA. This book was released on 1996 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The American Aerospace Industry is a comprehensive study of the growth of the industry from its beginnings through the present day. It is the first book to focus on technological advancement and the complex relations between industry and government in such a wide range of business fields, including commercial aviation, general aviation, airplane manufacturing, spacecraft, and military rockets and missiles." "This book traces the colorful early development of the industry in America, its rapid expansion during the Second World War, and American dominance and European competition during the modern period. Author Roger E. Bilstein offers a new analysis of the international influence on American aviation and space technology. He demonstrates that the industry's growth has owed much to wartime advances, foreign technology and competition, the design success and commercial effectiveness of such government organizations as NACA and NASA, and the role of innovative entrepreneurs who looked ahead to air travel, airpower, and space flight." "The American Aerospace Industry is required reading for scholars, students, business executives, policymakers, and those engaged in technological research. Clearly written and thoroughly researched, this book presents major themes and economic trends in one of the most dynamic and important industries in America today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
