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Marketing In Switzerland
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Book Synopsis Marketing in Switzerland by : Mark Tauber
Download or read book Marketing in Switzerland written by Mark Tauber and published by . This book was released on 1981 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Switzerland Business & Investment Handbook by : Christian H. Kalin
Download or read book Switzerland Business & Investment Handbook written by Christian H. Kalin and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Switzerland Business & Investment Handbook covers all key aspects of conducting business, investing and living in Switzerland. It is a unique reference manual featuring over thirty separate chapters, each of them concise and to the point, providing the information that really matters. Besides an introduction to Switzerland's historical, political, social and economic framework, the book covers the Swiss legal system, company and contract law, intellectual property law, personal and corporate taxation, VAT, international tax aspects, real estate, residence, the social security and pension system, Swiss annuities and life insurance, corporate and private banking, and other important subjects. Overview tables, useful checklists, portraits of the Swiss cantons, a bibliography, a comprehensive facts and figures section, as well as a clearly organized address section, make the handbook user-friendly and practice-oriented. The book is aimed at: Company executives who wish to have a clear overview of the legal, tax and economic framework in Switzerland Investors and entrepreneurs interested in investing and doing business in Switzerland Tax and legal advisors, business consultants and fiduciaries English-speakers living, working or doing business in Switzerland
Book Synopsis Masterpieces of Swiss Entrepreneurship by : Jean-Pierre Jeannet
Download or read book Masterpieces of Swiss Entrepreneurship written by Jean-Pierre Jeannet and published by Springer Nature. This book was released on 2021-04-21 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich
Download or read book Doing Business 2020 written by World Bank and published by World Bank Publications. This book was released on 2019-11-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity.
Download or read book Swiss Made written by R. James Breiding and published by Profile Books. This book was released on 2013-01-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation.
Book Synopsis Singapore And Switzerland: Secrets To Small State Success by : Yvonne Guo
Download or read book Singapore And Switzerland: Secrets To Small State Success written by Yvonne Guo and published by World Scientific. This book was released on 2016-07-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cases of Singapore and Switzerland present a fascinating puzzle: how have two small states achieved similar levels of success through divergent pathways? Are both approaches equally sustainable, and what lessons do they hold for each other? While Singapore is the archetypal developmental state, whose success can be attributed to strong political leadership and long-term planning, Switzerland's success is a more organic process, due to the propitious convergence of strong industries and a resilient citizenry. Yet throughout the course of their development, both countries have had to deal with the dual challenges of culturally heterogeneous populations and challenging regional contexts. Edited by Yvonne Guo and Jun Jie Woo, with forewords from Ambassadors Thomas Kupfer and Tommy Koh, Singapore and Switzerland: Secrets to Small State Success features contributions from distinguished scholars and policymakers who explore the dynamics of two small states which have topped international rankings in a dazzling array of policy areas, from economic competitiveness to education to governance, but whose pathways to success could not be more different.
Book Synopsis Switzerland in Europe by : Christine Trampusch
Download or read book Switzerland in Europe written by Christine Trampusch and published by Taylor & Francis. This book was released on 2011-03-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides the first systematic overview of Swiss political economy in comparative perspective. It provides an analysis of major socio-economic institutions, economic actors, economic and social policies, and political institutions and their recent changes.
Book Synopsis EMU, Financial Markets and the World Economy by : Thomas Moser
Download or read book EMU, Financial Markets and the World Economy written by Thomas Moser and published by Springer Science & Business Media. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economic and Monetary Union (EMU) is an event of historic proportions with far-reaching implications in the years to come. The essays in this collection provide an analysis of several theoretical and policy issues associated with these implications. They are organized under four broad issues. Firstly, the likely consequences of the euro for the international monetary system is analyzed, and its role as an international currency and the level and long-run volatility of its rate of exchange against other major currencies is explored. Secondly, the potential long-run impact of the EMU on European capital markets, diversification opportunities, and the analytical framework for equity and fixed income analysts are explored. Thirdly, macroeconomic policy issues resulting from the institutional design of EMU are investigated. Finally, the possible impact of EMU on countries outside the euro area is discussed, particularly on countries in Central and Eastern Europe, in the Mediterranean basin, in Africa, and in the Middle East.
Book Synopsis Global Marketing Strategy by : Bodo B. Schlegelmilch
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer Nature. This book was released on 2022-02-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Book Synopsis Marketing the Destination Kühlungsborn in Switzerland by : Simone Weinert
Download or read book Marketing the Destination Kühlungsborn in Switzerland written by Simone Weinert and published by GRIN Verlag. This book was released on 2007-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Stralsund University of Applied Sciences, 102 entries in the bibliography, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them - also internationally - competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers. In consideration of the growing visitor numbers from Switzerland the destination K hlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.
Book Synopsis Economic Policy in Switzerland by : Phillippe Bacchetta
Download or read book Economic Policy in Switzerland written by Phillippe Bacchetta and published by Springer. This book was released on 2016-07-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Switzerland is at the centre of Europe, but is not part of the European Union. Its specific policy concerns are often less known than for other countries but might offer an alternative model to integration. This collection from some of the best academic economists in Switzerland covers monetary economics, competition, health care, environmental and housing policies, as well as aspects related to unemployment insurance, gender discrimination, poverty, and privatization to provide a comprehensive survey of the Swiss economy.
Download or read book Commerce written by and published by . This book was released on 1921 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Switzerland by : International Monetary Fund
Download or read book Switzerland written by International Monetary Fund and published by International Monetary Fund. This book was released on 2002-06-03 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents key findings of Switzerland’s Financial System Stability Assessment, including Reports on the Observance of Standards and Codes on Banking Supervision, Securities Regulation, Insurance Regulation, Payment Systems, and Monetary and Financial Policy Transparency. Overall, financial institutions in Switzerland are well capitalized, but the risks of the current environment should not be underestimated. The large internationally active banks have suffered from the recent asset market volatility and the global economic slowdown. The domestically oriented banks are well capitalized, but their lower level of underlying profitability makes them sensitive to the economic cycle.
Book Synopsis Marketing in Switzerland by : Philip Combs
Download or read book Marketing in Switzerland written by Philip Combs and published by . This book was released on 1990 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business America written by and published by . This book was released on 1981 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
Download or read book Advertising & Selling written by and published by . This book was released on 1918 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Board of Trade Journal of Tariff and Trade Notices and Miscellaneous Commercial Information by : Great Britain. Board of Trade
Download or read book Board of Trade Journal of Tariff and Trade Notices and Miscellaneous Commercial Information written by Great Britain. Board of Trade and published by . This book was released on 1889 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: