Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing In Singapore full books in PDF, epub, and Kindle. Read online Marketing In Singapore ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jeffrey Hardee
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Singapore written by Jeffrey Hardee and published by . This book was released on 1986 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony Pecotich
Publisher : M.E. Sharpe
ISBN 13 : 9780765636997
Total Pages : 736 pages
Book Rating : 4.6/5 (369 download)
Download or read book Handbook of Markets and Economies written by Anthony Pecotich and published by M.E. Sharpe. This book was released on 2006 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)
Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. - Explores the nature of ethical and social marketing from an Asian perspective - Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors - Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications - Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness - Includes an interesting mix of theory, research findings and practices
Author : DEVASHISH. DASGUPTA
Publisher : Pearson Education India
ISBN 13 : 9788131731826
Total Pages : 304 pages
Book Rating : 4.7/5 (318 download)
Download or read book Tourism Marketing written by DEVASHISH. DASGUPTA and published by Pearson Education India. This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.:/5 (31 download)
Download or read book Country Market Survey written by and published by . This book was released on 1979 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aliakbar Jafari
Publisher : Routledge
ISBN 13 : 1317753224
Total Pages : 228 pages
Book Rating : 4.3/5 (177 download)
Download or read book Islam, Marketing and Consumption written by Aliakbar Jafari and published by Routledge. This book was released on 2016-01-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.
Author : W. G. Huff
Publisher : Cambridge University Press
ISBN 13 : 9780521629447
Total Pages : 500 pages
Book Rating : 4.6/5 (294 download)
Download or read book The Economic Growth of Singapore written by W. G. Huff and published by Cambridge University Press. This book was released on 1997-08-13 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the economic development of Singapore, easily the leading commercial and financial centre in Southeast Asia throughout the twentieth century. This development has been based on a strategic location at the crossroads of Asia, a free trade economy, and a dynamic entrepreneurial tradition. Initial twentieth-century economic success was linked to a group of legendary Chinese entrepreneurs, but by mid-century independent Singapore looked to multinational enterprise to deliver economic growth. Nonetheless exports of manufactures accounted for only part of Singaporean expansion, and by the 1980s Singapore was a major international financial centre and leading world exporter of commercial services. Throughout this study Dr Huff assesses the interaction of government policy and market forces, and places the transformation of the Singaporean economy in the context of both development theory and experience elsewhere in East Asia.
Author : Mun Heng Toh
Publisher : World Scientific
ISBN 13 : 9813228334
Total Pages : 453 pages
Book Rating : 4.8/5 (132 download)
Download or read book Lifting Productivity In Singapore's Retail And Food Services Sectors: The Role Of Technology, Manpower And Marketing written by Mun Heng Toh and published by World Scientific. This book was released on 2018-05-25 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring productivity is often considered a difficult task for industries in the services sectors. This book offers a solution in the form of the 8M approach — Management, Manpower, Method, Money, Market, Make, Material and Message. This 8M framework is used to analyze the many facets of productivity and make pertinent solutions and suggestions to lift productivity in enterprises, especially those in the retail and food services sectors.This book consists of 10 chapters. Each chapter is an in-depth study of a specific measure, be it a technological system, a manpower strategy or a marketing program to improve the performance and productivity of small and medium enterprises (SMEs) in the retail and food services sectors in Singapore.Technology-driven solutions are the highlight of this book. Every study presented involves field work in terms of surveys, interviews or focus group discussions with stakeholders. The findings of the studies lead to policy recommendations and suggestions for improving the productivity performance of SMEs in the retail and food services sectors.
Author : International Monetary Fund. Monetary and Capital Markets Department
Publisher : International Monetary Fund
ISBN 13 : 1498325858
Total Pages : 42 pages
Book Rating : 4.4/5 (983 download)
Download or read book Singapore written by International Monetary Fund. Monetary and Capital Markets Department and published by International Monetary Fund. This book was released on 2019-07-15 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This technical note evaluates the macroprudential policy framework in Singapore with a focus on the price effect of macroprudential instruments. It assesses the domestic institutional arrangement, systemic risk monitoring framework, and macroprudential policy toolkit. The note assesses the strengths and weaknesses of the institutional arrangements for macroprudential policymaking and provides recommendations on how to enhance them further. It also describes the existing systemic risk monitoring framework and provides options to strengthen it. The use of macroprudential instruments in recent years and their effects on residential prices have also been discussed. The institutional framework for macroprudential policymaking has been revised and contains a clear mandate and well-defined objectives. The macroprudential mandate is assigned to dedicated committees within Monetary Authority of Singapore, limiting risk of dual mandates for the central bank. The authorities have taken important steps in recent years to develop the macroprudential policy framework and address relevant recommendations.
Author : Philippe Régnier
Publisher : University of Hawaii Press
ISBN 13 : 9780824814076
Total Pages : 324 pages
Book Rating : 4.8/5 (14 download)
Download or read book Singapore written by Philippe Régnier and published by University of Hawaii Press. This book was released on 1991-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ismail Dalla
Publisher : World Bank Publications
ISBN 13 : 9780821334874
Total Pages : 172 pages
Book Rating : 4.3/5 (348 download)
Download or read book The Emerging Asian Bond Market written by Ismail Dalla and published by World Bank Publications. This book was released on 1995-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a comprehensive survey of the East Asian bond markets, identifies best practices for fostering their development, and presents a broad agenda for further reforms. East Asia's spectacular economic performance over the past several decades has been marked by macroeconomic stability, consistent growth, low inflation, the lowering of trade barriers, and an overall improvement in living standards. The region now has a well developed banking system and boasts four of the top 20 stock markets in the world. Its bond markets, however, are relatively small and at an early stage of development. This report provides a comprehensive survey of the East Asian bond markets, identifies best practices for fostering their development, and presents a broad agenda of reforms for their further development. The report, which is based on studies of bond markets in China, Hong Kong, Indonesia, the Republic of Korea, Malaysia, the Philippines, Singapore, and Thailand, finds great diversity among those markets. It was presented at the Emerging Asian Bond Market Conference, co-sponsored by the World Bank and the Hong Kong Monetary Authority and held in Hong Kong, June 26-27, 1995. It is believed that with the proper institutional prerequisites in place, the markets will grow very rapidly and become a leading source of financing for the region. "The [study] and this conference mark the World Bank's increasing support and participation in the development of bond markets in the region." --Joseph Yam, Chief Executive, Hong Kong Monetary Authority
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)
Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author : Christopher Lingle
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)
Download or read book Singapore's Authoritarian Capitalism written by Christopher Lingle and published by . This book was released on 1996 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions the capacity of the present political system to sustain record economic gowth in Singapore, due to internal contradictions and imposed institutional arrangements.
Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1514531488
Total Pages : 286 pages
Book Rating : 4.5/5 (145 download)
Download or read book Singapore Social Security and Labor Protection System, Policies, Laws and Regulations Handbook - Strategic Information and Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2017-12-29 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore Social Security System, Policies, Laws and Regulations Handbook - Strategic Information and Basic Laws
Author : Joel Spring
Publisher : Routledge
ISBN 13 : 1136583432
Total Pages : 232 pages
Book Rating : 4.1/5 (365 download)
Download or read book Education Networks written by Joel Spring and published by Routledge. This book was released on 2012-03-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education Networks is a critical analysis of the emerging intersection among the global power elite, information and communication technology, and schools. Joel Spring documents and examines the economic and political interests and forces —including elite networks, the for-profit education industry, data managers, and professional educators — that are pushing the use of ICT for online instruction, test preparation and tutoring, data management, instructional software packages, and more , and looks closely at the impact this is having on schools, students, and learning. Making a distinction between "mind" (as socially constructed) and "brain" (as a physiological entity), Spring draws on recent findings from comparative psychology on the possible effects of ICT on the social construction of the minds of students and school managers, and from neuroscience regarding its effect on students’ brains. Throughout, the influence of elite networks and powerful interest groups is linked to what is happening to children in classrooms. In conclusion Spring offers bold suggestions to change the course of the looming technological triumph of ICT in the "brave new world" of schooling.
Author :
Publisher :
ISBN 13 :
Total Pages : 842 pages
Book Rating : 4.:/5 (334 download)
Download or read book AgExporter written by and published by . This book was released on 1989 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 1317421698
Total Pages : 270 pages
Book Rating : 4.3/5 (174 download)
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
