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Marketing In Perspective Rle Marketing
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Book Synopsis Marketing in Perspective (RLE Marketing) by : Simon Majaro
Download or read book Marketing in Perspective (RLE Marketing) written by Simon Majaro and published by Routledge. This book was released on 2014-09-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Book Synopsis Marketing in Perspective (RLE Marketing) by : Simon Majaro
Download or read book Marketing in Perspective (RLE Marketing) written by Simon Majaro and published by Routledge. This book was released on 2014-09-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Book Synopsis Marketing in Perspective by : Simon Majaro
Download or read book Marketing in Perspective written by Simon Majaro and published by . This book was released on 2015 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Organisation (RLE Marketing) by : Nigel Piercy
Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Book Synopsis Perspectives on International Marketing - Re-issued (RLE International Business) by : Stanley Paliwoda
Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Book Synopsis Marketing in Developing Countries (RLE Marketing) by : G. Kindra
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Book Synopsis Marketing in Developing Countries (RLE Marketing) by : G. S. Kindra
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. S. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Book Synopsis Marketing for the Developing Company (RLE Marketing) by : John Winkler
Download or read book Marketing for the Developing Company (RLE Marketing) written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Export Strategy written by Nigel Piercy and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Book Synopsis Perspectives on International Marketing - Re-issued (RLE International Business) by : Stanley Paliwoda
Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Download or read book Marketing written by Arnold K. Weinstein and published by Routledge. This book was released on 2014-08-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Book Synopsis Marketing Perspectives by : Andrew MacLaren
Download or read book Marketing Perspectives written by Andrew MacLaren and published by Goodfellow Publishers Ltd. This book was released on 2017-08-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Book Synopsis Strategic Marketing Management (RLE Marketing) by : Gordon Foxall
Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Book Synopsis Marketing Budgeting (RLE Marketing) by : Nigel Piercy
Download or read book Marketing Budgeting (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Book Synopsis Tourism Marketing and Management in the Caribbean (RLE Marketing) by : Dennis J. Gayle
Download or read book Tourism Marketing and Management in the Caribbean (RLE Marketing) written by Dennis J. Gayle and published by Routledge. This book was released on 2014-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Book Synopsis Marketing Management by : Luca M. Visconti
Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2013-03-01 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.
