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Author : Deborah Fellows
Publisher :
ISBN 13 : 9789283112846
Total Pages : 691 pages
Book Rating : 4.1/5 (128 download)
Download or read book Marketing in Latin America in the 21st Century written by Deborah Fellows and published by . This book was released on 1999 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noel Capon
Publisher : Wessex, Incorporated
ISBN 13 : 9781732546967
Total Pages : 260 pages
Book Rating : 4.5/5 (469 download)
Download or read book Marketing for Latin American Managers in the 21st Century written by Noel Capon and published by Wessex, Incorporated. This book was released on 2018-09-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseann Knight
Publisher : Routledge
ISBN 13 : 1000555194
Total Pages : 239 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230511856
Total Pages : 208 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : Guillermo D'Andrea
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.A/5 ( download)
Download or read book Cases in Strategic Marketing Management written by Guillermo D'Andrea and published by Prentice Hall. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Author : Tim Cooke
Publisher :
ISBN 13 : 9781840831580
Total Pages : 232 pages
Book Rating : 4.8/5 (315 download)
Download or read book Marketing in Latin America written by Tim Cooke and published by . This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alyse Lynn Booth
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (318 download)
Download or read book Building Market Presence in Latin America written by Alyse Lynn Booth and published by . This book was released on 1993 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew C. Gutmann
Publisher : Univ of California Press
ISBN 13 : 0520277724
Total Pages : 374 pages
Book Rating : 4.5/5 (22 download)
Download or read book Global Latin America written by Matthew C. Gutmann and published by Univ of California Press. This book was released on 2016-09-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Latin America has a unique historical and cultural context, is home to emerging global powers such as Brazil and Mexico, and is tied to world regions including China, India, and Africa. Global Latin America considers this regional interconnectedness and examines its meaning and impact in a global world. Its innovative essays, interviews, and stories highlight the insights of public intellectuals, political leaders, artists, academics, and activists, thereby allowing students to gain an appreciation of the diversity and global relevance of Latin America in the twenty-first century"--Provided by publisher.
Author : Frank Montgomery Dunbaugh
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (1 download)
Download or read book Marketing in Latin America written by Frank Montgomery Dunbaugh and published by . This book was released on 1960 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isaac Mizrahi
Publisher : Taylor & Francis
ISBN 13 : 100086863X
Total Pages : 241 pages
Book Rating : 4.0/5 (8 download)
Download or read book Hispanic Market Power written by Isaac Mizrahi and published by Taylor & Francis. This book was released on 2023-05-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It’s time for a modern approach, and in this book, Isaac Mizrahi, one of the country’s leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the U.S.
Author :
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (735 download)
Download or read book Marketing in Latin America written by and published by . This book was released on 1968 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British National Export Council. Latin American Committee
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (752 download)
Download or read book Marketing in Latin America. Report of BNEC Latin American Conference, London, December 12 written by British National Export Council. Latin American Committee and published by . This book was released on 1968 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398708
Total Pages : 351 pages
Book Rating : 4.1/5 (363 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)
Download or read book Latin American Advertising, Marketing and Media Sourcebook written by and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1317422295
Total Pages : 521 pages
Book Rating : 4.3/5 (174 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author : Thomas G. Brashear
Publisher :
ISBN 13 : 9781845440169
Total Pages : 74 pages
Book Rating : 4.4/5 (41 download)
Download or read book Business-to-business Marketing in Latin America written by Thomas G. Brashear and published by . This book was released on 2004 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andra B. Chastain
Publisher : University of Pittsburgh Press
ISBN 13 : 0822987325
Total Pages : 345 pages
Book Rating : 4.8/5 (229 download)
Download or read book Itineraries of Expertise written by Andra B. Chastain and published by University of Pittsburgh Press. This book was released on 2020-03-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Itineraries of Expertise contends that experts and expertise played fundamental roles in the Latin American Cold War. While traditional Cold War histories of the region have examined diplomatic, intelligence, and military operations and more recent studies have probed the cultural dimensions of the conflict, the experts who constitute the focus of this volume escaped these categories. Although they often portrayed themselves as removed from politics, their work contributed to the key geopolitical agendas of the day. The paths traveled by the experts in this volume not only traversed Latin America and connected Latin America to the Global North, they also stretch traditional chronologies of the Latin American Cold War to show how local experts in the early twentieth century laid the foundation for post–World War II development projects, and how Cold War knowledge of science, technology, and the environment continues to impact our world today. These essays unite environmental history and the history of science and technology to argue for the importance of expertise in the Latin American Cold War.
