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Author : Philip Michelini
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Cameroon written by Philip Michelini and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Esendugue Gregory Fonsah
Publisher : African Books Collective
ISBN 13 : 9956726540
Total Pages : 264 pages
Book Rating : 4.9/5 (567 download)
Download or read book Economics of Banana Production and Marketing in the Tropics written by Esendugue Gregory Fonsah and published by African Books Collective. This book was released on 2011 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most African countries, banana production has been consigned to subsistence production. However, a few countries, especially in Francophone West Africa, have recognised the commercial importance of banana, and have used their special relationship with France to export bananas. This has led to the dualization of the banana sector, with the traditional system existing side by side with a modern sector geared towards export trade. This book is one of the few comprehensive studies that have incorporated both the agronomic and economic aspects of banana production and marketing in Africa. It looks at all facets of banana production, from an historical perspective to the various traditional and modern technologies involved. The marketing aspect covers both the domestic and international trade, with emphasis on the preferential (ACP / DOM Lome Convention) and the open markets of the European Union. The book is a major contribution to understanding the internationalisation of the banana trade and to its ever-increasing investment portfolio, as the backbone of many a developing tropical economy. Although the emphasis is placed on Cameroon, other relevant African, tropical and subtropical banana-producing countries are mentioned where necessary, especially in the export sector where a degree of competition existed. Further, agricultural practices, soils, meteorological and climatological characteristics, pests and diseases, personnel and banana varieties grown, mean that findings in Cameroon are of relevance to other banana-producing countries, especially in Africa. Meanwhile, other African and tropical countries still contemplating entry into banana exports would benefit from the Cameroon experience. The book is of especial relevance to agronomists, entomologists, economists, farm managers, government policy makers, large, medium and small scale banana growers, and students and teachers in universities and schools of agriculture.
Author : Paul David Wessen
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (129 download)
Download or read book Institutional Economics of Arabica Coffee Marketing in Cameroon written by Paul David Wessen and published by . This book was released on 1998 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Laurens van der Laan
Publisher : Routledge
ISBN 13 : 0429863187
Total Pages : 208 pages
Book Rating : 4.4/5 (298 download)
Download or read book Agricultural Marketing in Tropical Africa written by H. Laurens van der Laan and published by Routledge. This book was released on 2018-08-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.
Author : Ann Corro
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Afriyie Owusu
Publisher : CRC Press
ISBN 13 : 0429535414
Total Pages : 400 pages
Book Rating : 4.4/5 (295 download)
Download or read book Business-to-Business Marketing written by Richard Afriyie Owusu and published by CRC Press. This book was released on 2021-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author : Hans van Trijp
Publisher : BRILL
ISBN 13 : 9086866999
Total Pages : 192 pages
Book Rating : 4.0/5 (868 download)
Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author :
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.3/5 ( download)
Download or read book World Trade Information Service written by and published by . This book was released on 1961 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aloysius Ajab Amin
Publisher : African Books Collective
ISBN 13 : 2869782098
Total Pages : 439 pages
Book Rating : 4.8/5 (697 download)
Download or read book Developing a Sustainable Economy in Cameroon written by Aloysius Ajab Amin and published by African Books Collective. This book was released on 2008 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a Sustainable Economy in Cameroon is an ambitious effort as the authors try to set a blue print for Cameroon's economy. In the 1980s facing economic crisis, and as dictated by the structural adjustment programme, Cameroon sharply cut public investment expenditures before later cutting government consumption which were followed by privatisation, liquidation of public companies and reduction in the size of the public sector. All these measures are believed to have had devastating effects on the economy. Given the performance of the economy so far the authors suggest that much more effort, with a strong commitment of the main stakeholders, is required to guarantee sustainable economic development in Cameroon. Truly, very few countries in Africa possess such enormous human and natural resources as Cameroon does. This volume brings out the challenges Cameroon faces in its quest for development as well as for designing appropriate strategies for addressing those development challenges.
Author : J. S. Afana
Publisher : How to Start a Business in Afr
ISBN 13 : 9781790454624
Total Pages : 54 pages
Book Rating : 4.4/5 (546 download)
Download or read book How to Start a Business in Cameroon: The Ultimate Guide to Doing Business in Cameroon written by J. S. Afana and published by How to Start a Business in Afr. This book was released on 2018-10-26 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking of starting a business in Cameroon? This guide will give you information on the country and its economy, the most prominent sectors for investment, how to set up a startup or franchise and a detailed step by step guide on how to register your business (Ministries, requirements, documentation, prices, time frame etc) and set it up successfully. Why Cameroon?Known as Africa in Miniature, Cameroon is one of the most beautiful countries of the African continent. Full of resources and diversity, Cameroon remains the largest economy of CEMAC (Economic and Monetary Community of Central Africa). This advantage is also due to its demography (a little more than 20 million inhabitants), area (475 440 km2), geographical situation and diversified economy (agriculture, oil, gas, etc.).Plenteous are the business prospects available in Cameroon. This youthful country is thick with untapped resources and opportunities. So now is a perfect time to enter this market. Cameroon is a country full of possibilities for investment, with a stable currency, a bilingual workforce, and a GDP real growth rate of 5.9% as of 2015, as supposed to 5.6% in 2013. The key contributors to the economy's growth are agriculture, tourism, and the manufacturing sector. Agriculture in Cameroon is one of the biggest employers of the workforce. The country is known for its commercial cultivation of crops such as bananas, oil palms, tea, cocoa, sugar crops, coffee and tobacco. Fishing and livestock farming are also major contributors to the economy. According to reports by the United Nations, Africa is one of the most profitable regions in the World and Cameroon aims to capitalise on this with its various reforms and unlocked resources.
Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (89 download)
Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author : Festus Eribo
Publisher : Lexington Books
ISBN 13 : 9780739103777
Total Pages : 188 pages
Book Rating : 4.1/5 (37 download)
Download or read book Journalism and Mass Communication in Africa written by Festus Eribo and published by Lexington Books. This book was released on 2002 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.
Author : John Baffes
Publisher : World Bank Publications
ISBN 13 : 9780821345887
Total Pages : 308 pages
Book Rating : 4.3/5 (458 download)
Download or read book Commodity Market Reforms written by John Baffes and published by World Bank Publications. This book was released on 2001-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural commodity markets in many developing countries are being reformed and are being based on market forces rather than regulated prices and official monopolies. This book discusses reforms in the markets for cocoa, coffee, cotton, grains, and sugar and looks at the reasons for success and failure.
Author :
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.:/5 (31 download)
Download or read book Monthly Catalogue, United States Public Documents written by and published by . This book was released on 1991 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (3 download)
Download or read book Overseas Business Reports written by and published by . This book was released on 1990 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : IITA
ISBN 13 : 9789990894103
Total Pages : 914 pages
Book Rating : 4.8/5 (941 download)
Download or read book Advances in root and tuber crops technologies for sustainable food security, improved nutrition, wealth creation and environmental conservation in Africa: proceedings of the 9th ISTRC-AB symposium. Mombasa, Kenya, 1-5 Nov. 2004 written by and published by IITA. This book was released on with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : BoD – Books on Demand
ISBN 13 : 0854666206
Total Pages : 206 pages
Book Rating : 4.8/5 (546 download)
Download or read book Management in Marketing Communications written by and published by BoD – Books on Demand. This book was released on 2024-10-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management.
