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Marketing In An Underdeveloped Country
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Book Synopsis Marketing Practices in Developing Economy by : Ruby Roy Dholakia
Download or read book Marketing Practices in Developing Economy written by Ruby Roy Dholakia and published by PHI Learning Pvt. Ltd.. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Book Synopsis Marketing in Developing Countries (RLE Marketing) by : G. S. Kindra
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. S. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Book Synopsis Marketing Research in the Developing Countries by : John Z. Kracmar
Download or read book Marketing Research in the Developing Countries written by John Z. Kracmar and published by Greenwood. This book was released on 1971 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Developing Countries by : Joanna Kinsey
Download or read book Marketing in Developing Countries written by Joanna Kinsey and published by Palgrave. This book was released on 1988 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Aspects of the Marketing Environment in Developing Countries by : Alice Patricia Van der Reis
Download or read book Aspects of the Marketing Environment in Developing Countries written by Alice Patricia Van der Reis and published by . This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improving Marketing Systems in Developing Countries by : Martin Kriesberg
Download or read book Improving Marketing Systems in Developing Countries written by Martin Kriesberg and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Developing Countries by : Gurprit S. Kindra
Download or read book Marketing in Developing Countries written by Gurprit S. Kindra and published by . This book was released on 2015 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Markets, marketing and developing countries by : Hans van Trijp
Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Book Synopsis The Marketing Challenge by : Martin Kriesberg
Download or read book The Marketing Challenge written by Martin Kriesberg and published by . This book was released on 1974 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.
Book Synopsis Marketing Systems for Developing Countries by : Dov Izraeli
Download or read book Marketing Systems for Developing Countries written by Dov Izraeli and published by . This book was released on 1976 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Improvement in the Developing World by : John Cave Abbott
Download or read book Marketing Improvement in the Developing World written by John Cave Abbott and published by Fao. This book was released on 1986 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :John Z. Kracmar (Praeger special studies in international economics and development) Publisher : ISBN 13 : Total Pages :0 pages Book Rating :4.:/5 (13 download)
Book Synopsis Marketing Research in the Developing Countries by : John Z. Kracmar (Praeger special studies in international economics and development)
Download or read book Marketing Research in the Developing Countries written by John Z. Kracmar (Praeger special studies in international economics and development) and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Perspectives of Public Enterprises in Developing Countries by : K. L. K. Rao
Download or read book Marketing Perspectives of Public Enterprises in Developing Countries written by K. L. K. Rao and published by . This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in the Third World by : Denise Martha Johnson
Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Book Synopsis Marketing in an Underdeveloped Country by : James E. Littlefield
Download or read book Marketing in an Underdeveloped Country written by James E. Littlefield and published by . This book was released on 1967 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing by : Goodluck Charles
Download or read book International Marketing written by Goodluck Charles and published by Cambridge Scholars Publishing. This book was released on 2016-09-23 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Book Synopsis The Marketing Challenge by : Dana G. Dalrymple
Download or read book The Marketing Challenge written by Dana G. Dalrymple and published by . This book was released on 1961 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
