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Author : Sheri Bridges
Publisher : Phandango
ISBN 13 : 9780983415732
Total Pages : 102 pages
Book Rating : 4.4/5 (157 download)
Download or read book Marketing in a Nutshell 3 written by Sheri Bridges and published by Phandango. This book was released on 2017-06-25 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Meldrum
Publisher : Elsevier
ISBN 13 : 0080468551
Total Pages : 305 pages
Book Rating : 4.0/5 (84 download)
Download or read book Marketing in a Nutshell written by Mike Meldrum and published by Elsevier. This book was released on 2007-03-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Author : Sheri Bridges
Publisher :
ISBN 13 : 9780983415725
Total Pages : 102 pages
Book Rating : 4.4/5 (157 download)
Download or read book Marketing in a Nutshell 2 written by Sheri Bridges and published by . This book was released on 2013-08 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second edition
Author : Mike Meldrum
Publisher :
ISBN 13 : 9781280752087
Total Pages : 294 pages
Book Rating : 4.7/5 (52 download)
Download or read book Marketing in a Nutshell written by Mike Meldrum and published by . This book was released on 2007 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frauke Henning-Bodewig
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041123296
Total Pages : 274 pages
Book Rating : 4.0/5 (411 download)
Download or read book Unfair Competition Law written by Frauke Henning-Bodewig and published by Kluwer Law International B.V.. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.
Author : Charlene Li
Publisher : Harvard Business Press
ISBN 13 : 1422161986
Total Pages : 354 pages
Book Rating : 4.4/5 (221 download)
Download or read book Groundswell written by Charlene Li and published by Harvard Business Press. This book was released on 2011 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Author : Robert W. Katz
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834205321
Total Pages : 196 pages
Book Rating : 4.2/5 (53 download)
Download or read book The Physician's Survival Guide to the Business of Medicine written by Robert W. Katz and published by Jones & Bartlett Learning. This book was released on 1994 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guidebook addressing the three major financial centers in every physician's life: the medical practice, the pension plan and personal finances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process how to conduct practice management review and then how to use this process to establish an ongoing system for successful total financial management.
Author : Jennifer Niederst Robbins
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596009879
Total Pages : 829 pages
Book Rating : 4.5/5 (96 download)
Download or read book Web Design in a Nutshell written by Jennifer Niederst Robbins and published by "O'Reilly Media, Inc.". This book was released on 2006-02-21 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Completely revised for standards compliance, including CSS 2.1 and XHTML 1.0"--Cover.
Author : Robert W. Katz
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834211520
Total Pages : 194 pages
Book Rating : 4.2/5 (115 download)
Download or read book The Family Practitioner's Survival Guide to the Business of Medicine written by Robert W. Katz and published by Jones & Bartlett Learning. This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook addresses the three major financial centers in every ph ysician's life--the medical practice, the pension plan, and personal f inances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process: how to conduct practice management review and then how to use this process to establi sh an ongoing system for successful total financial management. Plus, the second edition has new material on capitation, integrated delivery systems, mergers & acquisitions and practice valuation, pensions, and dealing with managed care companies.
Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 414 pages
Book Rating : 4./5 ( download)
Download or read book Diploma in Web Marketing - City of London College of Economics - 3 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview With the knowledge of this diploma course, you will be able to get the best results on the web that can be expected. Content - Taking Your Marketing to the Web - Planning for Web Marketing - Taking the First Steps to Your Online Presence - Producing a Successful Business Web Site - Creating a Marketing-Effective Storefront - Pulling Repeat Visitors with Onsite Marketing Techniques - Marketing with Online Buzz - The Art of E-Mail Marketing - Staying Ahead of the Online Marketing Wave - Mastering the Secrets of Search Engines - Marketing with Pay Per Click Ads - Marketing with Paid Online Advertising - Capturing Customers with New Technology - Improving Results with Web Analytics - Staying Out of Legal Trouble - The Keys to Maintaining Your Web Presence - Ten Free Ways to Market Your Web Site - Ten Most Common Mistakes of Web Marketing - Ten Tips for Tired Sites Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Author : Richard I. Levin
Publisher :
ISBN 13 : 9781626549074
Total Pages : 160 pages
Book Rating : 4.5/5 (49 download)
Download or read book Strategy in a Nutshell written by Richard I. Levin and published by . This book was released on 2014-10-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced globalized markets of today's business world, Levin's witty guide will teach you what strategy is, how it works, and what you need to develop it. With the constant evolution of technological innovations, strategy development has never been more crucial. Levin has set Strategy in a Nutshell apart from other books on this subject with his time-tested advice drawn from years of trial and error. With minimal use of technical language, Levin has made strategy more accessible than ever; all you need is a basic background in accounting to reap this guide's rewards. Strategy in a Nutshell will keep you in tune with the market, so your business can continue running strong. Richard Levin is Professor emeritus at the University of North Carolina, Chapel Hill. He is also the author of Buy Low, Sell High, Collect Early & Pay Late and The Executive's Illustrated Primer of Long-Range Planning. Readers interested in related titles from Richard I. Levin will also want to see: Buy Low, Sell High, Collect Early and Pay Late (ISBN: 9781626549241 ).
Author : Jeff French
Publisher : SAGE
ISBN 13 : 1473927676
Total Pages : 449 pages
Book Rating : 4.4/5 (739 download)
Download or read book Strategic Social Marketing written by Jeff French and published by SAGE. This book was released on 2015-01-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Author : Ardi Kolah
Publisher : Kogan Page Publishers
ISBN 13 : 0749464534
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)
Download or read book High Impact Marketing That Gets Results written by Ardi Kolah and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Author : Amibh Ranjan
Publisher : Arihant Publications India limited
ISBN 13 : 9324199447
Total Pages : 713 pages
Book Rating : 4.3/5 (241 download)
Download or read book IAS Mains Paper 3 Technology Economic Development Bio Diversity Environment, Security & Disaster Management 2021 written by Amibh Ranjan and published by Arihant Publications India limited. This book was released on 2020-10-01 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ulrike Imme
Publisher : GRIN Verlag
ISBN 13 : 3668687374
Total Pages : 45 pages
Book Rating : 4.6/5 (686 download)
Download or read book Country of Origin Effects as Key Success Factor for Marketing Strategies written by Ulrike Imme and published by GRIN Verlag. This book was released on 2018-04-20 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, The University of Sydney, course: International Marketing, language: English, abstract: This research addresses Country of Origin (COO) effects from the as a measure of strategic marketing and marketing communications of companies in Australia. It reveals that despite the increasing off-shoring and globalization aspects, Country of Origin is of major relevance to a number of product categories in Australia, and consequently very likely worldwide. It is a cross-industry explanatory analysis, which includes major global businesses. It also comprises various aspects of the impact that COO has on the management of companies. The conclusion includes a market overview coupled with a guideline for the application, and future predictions regarding the topic. Within this paper, marketing managers across industries disclose a new perspective to the Australian version of "Country of Origin". By analysing market observations, with examples of case studies, and including compelling illustrations of companies, this paper reveals the viewpoint of the people whose business focus are marketing strategies and marketing communication in Australia. Much research has been done on the impact of country of origin effects on customers, underlining their diverse attitudes towards credibility and respect of brands and products. In one of the latest studies Jean-Paul Usunier (2006) argues that increasing internationalization of production location and raising acceptance of products irrespective of their origin, lead to insignificance of the topic in real life. Yet today country of origin is considered as neither made-in, designed-in, nor country-of-brand. Much rather it is the manipulated consumer perception associated with a product, company or brand. This can be irrespective of location of production or design, such as in the case of Michel’s Patisserie in Australia. Based on established COO research and first hand interviews and surveys, the paper links proven facts of consumer behaviour with potential and actual usage within the marketing strategies of global and domestic companies in Australia. Supported by qualitative and quantitative research, conclusions about the current development are drawn and future applications are predicted and suggested. This research is concerned with if, and how, companies willingly form this perception in Australia and in the end should guide marketing managers on how to use COO as a KSF in Australia and ultimately globally.
Author : Mohit Sharma
Publisher : Arihant Publications India limited
ISBN 13 : 9324192124
Total Pages : 761 pages
Book Rating : 4.3/5 (241 download)
Download or read book IAS Mains Paper 3 Technology Economic Development Bio Diversity Environment, Security & Disaster Management 2020 written by Mohit Sharma and published by Arihant Publications India limited. This book was released on 2019-11-12 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPSC is considered to be the most prestigious and toughest examination in the country. In order to crack these exams one need to do heavy preparations, thorough practice and clear concepts about each and every subject. “IAS Mains General Studies Paper – 3” the most updated study material incorporated with detailed information and supported by up-to-date facts and figures. The complete coverage on each topic of the syllabus have been divided into 4 Important Units in this book. It gives the complete depiction of Indian Economy and Agriculture, Science and Technology, Biodiversity, Environment and Disaster Management, and Internal Security. This book facilitates by giving the deep coverage on all topics of the syllabus at one place with the conceptual clarity to fulfil the need and demands of the aspirants, special exam oriented structure has been given according to the UPSC syllabus, discussion of the theoretical concepts with the contemporary examples are given, Solved Papers from Solved Papers 2019-17 and 16 and 3 Practice Sets that helps in raising up level of preparation. This book acts as a great help in achieving the success for the upcoming exam. TABLE OF CONTENTS Solved Paper 2019, Solved Paper 2018, and Solved Paper 2017, Unit 1: Indian Economy and Agriculture, Unit -2: Science and Technology, Unit -3: Biodiversity, Environment and Disaster Management, Unit -4: Internal Security, Solved Paper 2016, Practice Papers (1-3).
Author : Ramendra Singh
Publisher : Emerald Group Publishing
ISBN 13 : 1787145565
Total Pages : 234 pages
Book Rating : 4.7/5 (871 download)
Download or read book Bottom of the Pyramid Marketing written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
