Marketing Illustration

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Marketing Illustration

Author : Marshall Arisman
Publisher : Simon and Schuster
ISBN 13 : 158115724X
Total Pages : 240 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Marketing Illustration by : Marshall Arisman

Download or read book Marketing Illustration written by Marshall Arisman and published by Simon and Schuster. This book was released on 2010-02-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

50 Markets of Illustration

Author : John Roman
Publisher : Simon and Schuster
ISBN 13 : 1440340218
Total Pages : 100 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis 50 Markets of Illustration by : John Roman

Download or read book 50 Markets of Illustration written by John Roman and published by Simon and Schuster. This book was released on 2014-08-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This overview of the numerous markets that currently exist for illustrators reveals a vast and wide-ranging pool of potential freelance opportunities. This reference catalogs many lesser-known, supplementary markets beyond the traditional, more-populated avenues for illustration assignments. Features fifty specialized markets in which artists and illustrators can potentially prosper.

Marketing the Public Sector

Author : Seymour H. Fine
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

The Smart Marketing Book

Author : Dan White
Publisher : Lid Publishing
ISBN 13 : 9781912555765
Total Pages : 0 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis The Smart Marketing Book by : Dan White

Download or read book The Smart Marketing Book written by Dan White and published by Lid Publishing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

International Marketing

Author : P. K. Vasudeva
Publisher : Excel Books India
ISBN 13 : 9788174464958
Total Pages : 656 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis International Marketing by : P. K. Vasudeva

Download or read book International Marketing written by P. K. Vasudeva and published by Excel Books India. This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.

The Visual Dictionary of Illustration

Author : Mark Wigan
Publisher : AVA Publishing
ISBN 13 : 2940373906
Total Pages : 291 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis The Visual Dictionary of Illustration by : Mark Wigan

Download or read book The Visual Dictionary of Illustration written by Mark Wigan and published by AVA Publishing. This book was released on 2009-06-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing guide to the numerous terms associated with the art of illustration. The book has been designed for art students, aspiring and professional illustrators and all those interested in this constantly evolving discipline.--Publisher.

British Qualifications

Author : Kogan Page
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444846
Total Pages : 1080 pages
Book Rating : 4.4/5 (448 download)

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Book Synopsis British Qualifications by : Kogan Page

Download or read book British Qualifications written by Kogan Page and published by Kogan Page Publishers. This book was released on 2006 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications.It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.

Conceptual and Theoretical Developments in Marketing

Author : Stephen Walter Brown
Publisher :
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Conceptual and Theoretical Developments in Marketing by : Stephen Walter Brown

Download or read book Conceptual and Theoretical Developments in Marketing written by Stephen Walter Brown and published by . This book was released on 1979 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

UNITED STATES DEPARTMENT OF AGRICULTURE YEARBOOK 1920

Author :
Publisher :
ISBN 13 :
Total Pages : 898 pages
Book Rating : 4./5 ( download)

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Book Synopsis UNITED STATES DEPARTMENT OF AGRICULTURE YEARBOOK 1920 by :

Download or read book UNITED STATES DEPARTMENT OF AGRICULTURE YEARBOOK 1920 written by and published by . This book was released on 1921 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yearbook of the United States Department of Agriculture

Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Yearbook of the United States Department of Agriculture by :

Download or read book Yearbook of the United States Department of Agriculture written by and published by . This book was released on 1921 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United States Department of Agriculture Yearbook 1920

Author : 1921
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis United States Department of Agriculture Yearbook 1920 by : 1921

Download or read book United States Department of Agriculture Yearbook 1920 written by 1921 and published by . This book was released on 1921 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cybersecurity Management

Author : Nir Kshetri
Publisher : University of Toronto Press
ISBN 13 : 1487523629
Total Pages : 429 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Cybersecurity Management by : Nir Kshetri

Download or read book Cybersecurity Management written by Nir Kshetri and published by University of Toronto Press. This book was released on 2021 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybersecurity Management looks at the current state of cybercrime and explores how organizations can develop resources and capabilities to prepare themselves for the changing cybersecurity environment.

Strategic Marketing Planning

Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435255
Total Pages : 544 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson

Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Market Strategies and German Literature in the Long Nineteenth Century

Author : Vance Byrd
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110660148
Total Pages : 401 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Strategies and German Literature in the Long Nineteenth Century by : Vance Byrd

Download or read book Market Strategies and German Literature in the Long Nineteenth Century written by Vance Byrd and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.

Drawing Shortcuts

Author : Jim Leggitt
Publisher : John Wiley & Sons
ISBN 13 : 1118280733
Total Pages : 1405 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Drawing Shortcuts by : Jim Leggitt

Download or read book Drawing Shortcuts written by Jim Leggitt and published by John Wiley & Sons. This book was released on 2012-02-23 with total page 1405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated edition of a contemporary approach to merging traditional hand drawing methods with 2-dimensional and 3-dimensional digital visualization tools. Jim Leggitt?s Drawing Shortcuts shows how communicating with hand drawings combined with digital technology can be ingeniously simple, and this new edition makes an already popular technique even better. Completely expanded with new chapters and a wealth of supporting images, this Second Edition presents practical techniques for improving drawing efficiency and effectiveness by combining traditional hand drawing methods with the latest digital technology, including 3-D modeling with SketchUp. This book?s step-by-step approach will sharpen and streamline your techniques whether you draw for pleasure, school or your design profession. Easy-to-follow instructions cover every aspect from the basics of drawing?such as composition, color, shading, hatching, and perspective?up to the most current technologies Incorporates Google SketchUp, Google Earth, computer generated renderings, digital scanners and printers Features new visuals from accomplished drawing experts Special new ?Gallery? section highlights the creative process with step-by-step examples of drawings Complete coverage of the ?Overlay and Trace Method,? ?Simple Composite Method,? ?Advanced Composite Method,? and ?Digital Hybrid Drawings? New matrices show alternative drawing techniques for specific visual effects such as Linework and Shading, Selecting the Right Views, Perspectives and Paraline Drawings, Drawing Detail, Camera Lenses, and Drawing Tools Generously enriched with detailed process drawings, examples, and more than 500 full-color images, Drawing Shortcuts, Second Edition will have you creating top-quality drawings faster and more effectively.

The Visual Language of Technique

Author : Luigi Cocchiarella
Publisher : Springer
ISBN 13 : 3319053418
Total Pages : 179 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis The Visual Language of Technique by : Luigi Cocchiarella

Download or read book The Visual Language of Technique written by Luigi Cocchiarella and published by Springer. This book was released on 2015-03-14 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is inspired by the second seminar in a cycle connected to the celebrations of the 150th anniversary of the Politecnico di Milano. "Working with the Image Description Processing Prediction" was the motto of this meeting, aiming to point out the role of Visual Language not only in describing reality, but also in supporting the thinking processes in Science (prediction), in Art (invention), in Technical studies (prevision) and in identifying and working on both visible and invisible phenomena. As John Barrow states, "So often a picture is better than a thousand words" and "The visual language is the most natural, while the other language could reasonably be considered as 'postscripts' to the human story". The essays included in the volume (from lectures, the poster session, interviews and round table) will show the wide range of technical possibilities connected with the present use of the Image, especially thanks to Computer Graphics, from 3D Modeling to Augmented Reality, while also offering a glimpse of interesting theoretical perspectives. In the end, as noted by Martin Heidegger, the word "theory" not only comes from the Ancient Greek verb "theoreo", that is "to see, to observe", but it also echoes the words "theos" and "thea", namely "god" and "goddess", and above all, it shares the root with the term "aletheia", which is the "truth", which is not far from the ultimate goal of research.

Agricultural Marketing in Tropical Africa

Author : H. Laurens van der Laan
Publisher : Routledge
ISBN 13 : 0429863195
Total Pages : 240 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Agricultural Marketing in Tropical Africa by : H. Laurens van der Laan

Download or read book Agricultural Marketing in Tropical Africa written by H. Laurens van der Laan and published by Routledge. This book was released on 2018-08-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.