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Marketing For The Holistic Practitioner
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Author :Michelle A. Vandepas Publisher :Quest Publishing & Distribution ISBN 13 :9780972468657 Total Pages :124 pages Book Rating :4.4/5 (686 download)
Book Synopsis Marketing for the Holistic Practitioner by : Michelle A. Vandepas
Download or read book Marketing for the Holistic Practitioner written by Michelle A. Vandepas and published by Quest Publishing & Distribution. This book was released on 2003-12-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a thriving holistic care practice! This book is a simple low cost guide for therapists and pratitioners on getting and keeping clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you are a Reiki Master, Massage Therapist or any type energy worker, this book will help you get started!
Book Synopsis The Smart Guide to Marketing Your Holistic Healing Practice by : Greg Pitstick
Download or read book The Smart Guide to Marketing Your Holistic Healing Practice written by Greg Pitstick and published by CreateSpace. This book was released on 2010-07-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must have for the holistic healer looking to compete, and thrive, in today's market. The book is geared specifically to address the unique needs of those who provide holistic or integrative health care services, whether through their own practice or as part of a professional office or clinic. It is intended for those who want to attract new customers who actually want to buy the services you offer. It is especially good for those who would like to become a sought-after expert who can charge more than their competitors. And it is a great guide for anyone wanting to harness the power of social networking without spending a ton of cash. The concepts and approaches in this book are not theoretical or academic ideas, these are the secrets learned and proven over years of working with some of the world's largest corporations and many business owners and professionals from our smallest towns. Secrets that you can ill-afford to ignore if you intend to market yourself or your business using social networking or the internet. This guide gives a clear roadmap for how you can use social networking in your practice. It is a non-technical guide, intended for the non-technical practitioner, that cuts through the confusion and spells out the simple steps to follow to successfully grow your business using the power and reach of social networking.
Book Synopsis MLM and Network Marketing Professionals Guide to Recruiting Wellness by : David Williams
Download or read book MLM and Network Marketing Professionals Guide to Recruiting Wellness written by David Williams and published by CreateSpace. This book was released on 2013-12 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for you because you need to learn how to take advantage of 2014/15 - two years where there will be a MAJOR jump forward in the Wellness MLM industry. Miss these steps and you will regret it. Check out just some of the Table of Contents: Who and How to Recruit How to Brand yourself on the net Holistic Wellness: The new Holy Grail Recruiting ground - if you do it right How to turn this 'Holistic' trend into a downline exploding movement Wellness: The answer to the Health Crisis and an Engine for Income behind Network Marketing Sharing of Wellness: Why Network Marketing The REAL reasons why Wellness has Become More Profitable for the Networker How to create a Product Zealot How to use the Increase of Baby Boomers and Active Older Adults to light a fire in your recruiting Where to find Boomers Targeting the Fitness and Weight Loss Market 9 Reasons Why Obesity will fatten your bank account Why Leading with the Product is Insanely Bad advice The 2 Words That Will Make Wealth for the Network Marketer The 9 Key Wellness categories - Where is the money for Networkers And much more... The Big Money One of most important (and in turn, one of the most profitable) industries in the United States today is the wellness industry. The wellness industry touches almost everyone around the world, so it's no wonder that the industry continues to grow. This book will show you the wellness trends that you as a networker need to know, and how to take advantage of those. It will show you new and fertile recruiting grounds, as well as retail product sales markets. Included are Action Steps for 2014 listing what you need to do to develop your wellness networking business to take it to the top. That's why you need this book. Because what you'll learn will give you and your team more than a slight edge, you'll get a great leap forward. Because it will show you where and how to recruit in the Wellness industry. Once you understand your industry, by just using some of the facts in this book or the terminology, you'll be able to master the conversation, write effective presentations, deliver great testimonials and recruit 'up'. You'll be able to sign up wellness professionals and build a rock solid organization of real believers and not a bunch of mlm junkies. In short, you'll find long term income and success. Imagine recruiting from people who already are pre-sold on what you do. It's like fishing from a stocked pond. The information in this book will provide you with REAL reasons for being in the Wellness industry so you can dominate your prospecting and keep your team excited when they hit those emotional road blocks. Recruiting: it will show you where to find prospects who are ready to start and who are already excited by wellness products. It will show you how to approach them, what to say, and the biggie, what NOT to say! You will also learn how to 'Brand Yourself on the Net' This book will provide you with lots of great material for making YouTube videos, social media posts, Facebook messages, info graphics, all that will link back to you for self-branding and wellness. Lastly, the book will provide you with Action Steps of what to do to ride the wave of wellness. 1)Create your Internet content with information from this book to brand yourself 2)Use this information to educate & excite your prospects and new distributors 3)Find product zealots by sampling to targeted groups as shown here 4)Recruit Holistic practitioners - people already committed to Wellness This is an invitation to wealth. You can't help but get rich if you take action now and build in 2014. Read MLM and Network Marketing professionals guide to Recruiting Wellness and Holistic Practitioners for 2014 The Wellness Industry Handbook for Exploding your Downline TODAY!
Book Synopsis The Holistic Practitioners Business Bible by : Polly Baumer
Download or read book The Holistic Practitioners Business Bible written by Polly Baumer and published by . This book was released on 2008-07-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holistic Practitioner's Business Bible is a comprehensive business guide specifically tailored to holistic health business owners who have received training in their respective fields of acupuncture, bodywork, coaching or psychotherapy, but have little experience in setting up an office and managing it effectively. Written in an easy-to-follow format for the non-business and non-technically inclined, The Holistic Practitioner's Business Bible offers all the essentials of running a thriving business. Learn how to set up computer systems, track leads, advertise-even decorate your office-in terms that are easy to understand and implement. Find out what you need to know about state laws, zoning, and the local practitioner market; what kind of records you need to keep; how to communicate with the public; how to avoid time wasters, how to attract and retain clients; and finally, how to preserve your own energy and mental stamina. A breath of fresh air for practitioners struggling with cost/benefit concerns, this book's straightforward approach takes the mystery out of business basics and inspires immediate action. Designed as a quick and easy resource for graduates of accrediting schools, it is also a very useful tool for all small business owners. About the Author Polly Baumer owned and operated a small business, a holistic health magazine, for 16 years before selling it to one of the oldest newspapers in the country. In this capacity, she informally coached hundreds of holistic practitioners starting out in business from a wide range of modalities including acupuncture, massage therapy, reiki, feldenkrais, and nutrition to name a few. Over time she noticed that many of them werestruggling with the daily details of running a business. This book is a culmination of her experience, aimed at simplifying business practices for holistic practitioners as well as other sole proprietors. Polly has a bachelor's degree from Ohio University where she studied journalism at the Scripps School, and a Master of Public Administration from the John Glenn School of Public Affairs at Ohio State University. She has won both gold and silver awards from the Council for the Advancement and Support of Education; and has years of experience in public relations, advertising, publicity, and coordinating special events. She's been featured in Entrepreneur Magazine, and has published articles in several magazines and newspapers.
Book Synopsis Marketing for the Holistic Pracitioner by : Michelle A. Vandepas
Download or read book Marketing for the Holistic Pracitioner written by Michelle A. Vandepas and published by . This book was released on 2004-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great workbook for any therapist or practitioner starting a business or needing a marketing boost. Written for the holistic - metaphysical - alternative health care market.
Book Synopsis Holistic Treatment in Mental Health by : Cheryl L. Fracasso
Download or read book Holistic Treatment in Mental Health written by Cheryl L. Fracasso and published by McFarland. This book was released on 2020-09-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of its kind, this guidebook provides an overview of clinical holistic interventions for mental-health practitioners. Submissions from 21 contributors examine the validity of different methods and provide information on credentialed training and licensure requirements necessary for legal and ethical practice. Chapters covering a range of healing modalities describe the populations and disorders for which the intervention is most effective, as well as the risks involved, and present research on the effectiveness of treatment, with step-by-step sample clinical sessions.
Book Synopsis The Holistic Practitioner's Guide to Business by : Laura Allen
Download or read book The Holistic Practitioner's Guide to Business written by Laura Allen and published by . This book was released on 2021-02-12 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Holistic Practitioner''s Guide to Business was originally published by Lippincott Williams & Wilkins in 2008 as A Massage Therapist''s Guide to Business. It is written for the extended family of people working in the different areas of complementary and adjunct healthcare. The ideas and resources can be easily adapted to suit all holistic professions, and service professions such as cosmetology and aesthetics.People in the holistic healing arts tend to be caregivers. We have chosen a path of trying to help others feel well. We sometimes feel that instead of choosing the path, the path has chosen us. For those of you who have decided that this path is your livelihood, this book is for you.Along with having the noble desire to help others, most of us need to be able to provide for ourselves and our families, and it''s great to be able to do that while doing a job that we love. Many people in the holistic healing arts are lacking in business education; they may be self-educated or schooled in ways other than through a traditional education, such as by attending workshops or participating in apprenticeships. Even those who may have attended school in an institutional setting, or are still attending one now, are sometimes taught a lot about the theoretical side of business, while receiving too little information about the practicalities of opening and maintaining a business that not only survives but also thrives. A Holistic Practitioner''s Guide to Business is meant to fill that void.Structural OrganizationThis book is divided into five distinct parts. Part I, Mapping Your Route, is full of guidelines for preparing you to become an entrepreneur. Chapter 1 discusses taking an inventory of your strengths and weaknesses, setting concrete goals, and using resources and the help of professional experts before taking the big leap into the business world. It also describes the importance of keeping a positive attitude. Chapter 2 describes constructing and adapting a viable business plan. Chapter 3 discusses the importance of conducting business and therapeutic relationships in an ethical manner.Part II, Setting Out, covers the preliminary details to think through and take care of before opening a business. Chapter 4 is a discussion of the legal, logistical, and financial issues involved in owning a holistic business. Chapter 5 discusses how to manage obstacles any business owner might face and addresses successfully growing your business.Part III, Staying on Course, helps you stay on track and avoid missteps. Chapter 6 discusses managing technology, record keeping, and documentation. Chapter 7 explains budgeting, taxes, managing inventory, bartering, reimbursement, planning for retirement, and valuing a business in preparation for selling. Chapter 8 discusses working alone, assembling, and managing a staff, the differences between employees and independent contractors, and interviewing and hiring. Chapter 9 is a discussion of the necessity of written business policies and enforcing them.Part IV, Traffic Signals, addresses everyday business communications. Chapter 10 discusses cultivating self-confidence and client confidence by projecting professionalism. Chapter 11 discusses effectively communicating in a clear and professional way with clients, staff members, mutual referral practitioners, and others in the business setting.Part V, Highway Visibility, discusses marketing your business. Chapter 12 explains three of the four essential "P''s" of marketing--Product, Place, and Price--and how they can enhance the success of any massage therapy business. Chapter 13 provides an in-depth discussion of the fourth "P," Promotion of your business in the community. Chapter 14 explores the many different kinds of advertising venues available in today''s marketplace and how to get the most benefit for your advertising dollars. Helpful Appendices include standard letters and forms and resources for practitioners. Ancillaries available for instructors.
Author :David Williams Publisher :Createspace Independent Publishing Platform ISBN 13 :9781505701722 Total Pages :142 pages Book Rating :4.7/5 (17 download)
Book Synopsis MLM and Network Marketing Professionals Guide to Recruiting Wellness and Holistic Practitioners For 2015 by : David Williams
Download or read book MLM and Network Marketing Professionals Guide to Recruiting Wellness and Holistic Practitioners For 2015 written by David Williams and published by Createspace Independent Publishing Platform. This book was released on 2014-12-24 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Second Edition for 2015 Includes Anti-Aging Special Section Special Wellness Autoresponder Series for Wellness prospecting that have not been used in any of my previous books Check out just some of the Table of Contents: Anti-Aging Special Section Who and How to Recruit Holistic Wellness: The new Holy Grail Recruiting ground - if you do it right How to turn this 'Holistic' trend into a downline exploding movement The REAL reasons why Wellness has Become More Profitable How to create a Product Zealot How to use the Increase of Baby Boomers to light a fire in your recruiting Where to find Boomers Targeting the Fitness and Weight Loss Market Why Leading with the Product is Insanely Bad advice The 2 Words That Will Make Wealth for the Network Marketer The 9 Key Wellness categories - Where is the money for Networkers Recruiting: it will show you where to find prospects who are ready to start and who are already excited by wellness products. It will show you how to approach them, what to say, and the biggie, what NOT to say! Special Bonus Set of Brand New Wellness Autoresponders
Book Synopsis Integrative Health by : Cyndie Koopsen
Download or read book Integrative Health written by Cyndie Koopsen and published by Jones & Bartlett Learning. This book was released on 2009-10-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrative Health: A Holistic Approach for Health Professionals serves as a comprehensive resource on integrative health modalities. Perfect for both health care professionals and as a textbook for students, this text explores the discipline of integrative health care as a person-centered and person-empowering approach to health care, combining treatments from conventional medicine and clinically proven complementary and alternative medicine to address the body, mind, and spirit, as well as the environment and relationships with others.
Book Synopsis One Year to a Successful Massage Therapy Practice by : Laura Allen
Download or read book One Year to a Successful Massage Therapy Practice written by Laura Allen and published by Independently Published. This book was released on 2019-04-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new edition includes advice from many internationally-known massage therapists and educators about how they started their own careers. The text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. The marketing tips in this book are also useful for any holistic practitioner. When I started my own practice in a small town with a population of 4,000 people in 2003, these are the exact methods I used to build my own business, where I eventually employed a dozen practitioners. My goal was to get 365 new clients every year, and these methods allowed me to pull that off 9 out of the 13 years I owned the business. The original first edition of the book was published in 2008 (by Lippincott Williams & Wilkins) to detail the methods I used to do that. The introduction to this book, The Road to Success, explains some of the traditional concepts of marketing. Part I, Mapping Out Your Journey, is the real beginning of your work--mapping out your road to success by defining your goals, developing a marketing budget and calendar that can co-exist in prosperous harmony, and avoiding common pitfalls. Part II, Preparing for Your Trip, is about getting yourself ready for prosperity by being sure all the basics are covered--things like choosing just the right name for your business, making a great presentation, getting informative and appealing business literature, and using your telephone as a sales tool in the best possible way. Part III, The Path to Promotion, addresses promoting your business by utilizing everything from methods that won't cost you a cent to advertising that will cost you as much money as you may want or have to spend, and how to make the best use of your hard-earned dollars by choosing your advertising venues wisely. Part IV, Trip Tips, is a resource guide in the form of appendices (national professional associations, sources for marketing materials, Internet resources, and a marketing calendar) to help you along on your trek to success. My Personal Journey, which is the most important feature in the book, will encourage readers to try the techniques found in the chapter. The premise of this book is that the therapist has to be proactive in order to be successful; the journaling will keep them on task, both in taking action and in tracking their progress. Each journal page includes the following parts: ■ "This Week's Activity": a concrete activity for the reader to perform, based on the chapter content--taking positive action in order to create prosperity. ■ "My Goals": provides space for readers to identify their goals based on the chapter content and the activity. ■ "What's in my way?": encourages readers to explore the obstacles facing them so that they can determine if the particular activity will or will not work for them. The true exploration is in whether or not there are real obstacles, or whether the perceived obstacles are just mental blocks of their own making. ■ "What action can I take to remedy the situation?": encourages readers to move past the obstacles, real or perceived, by deciding on a positive course of action and then taking it. ■ "One Year Progress Update": provides space for readers to return to each activity in a year to let them see how each activity did or did not work for them. It allows them to refine their marketing plan for the future.The Second Edition will put you well on your way to cultivating the practice your heart desires.
Book Synopsis Love, Light and Business by : Bonnie Willow
Download or read book Love, Light and Business written by Bonnie Willow and published by Balboa Press. This book was released on 2011-08-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calling all massage therapists, Reiki practitioners and reflexologists! This is the only book that brings the two topics of holistic healing and business together, using the human body as a metaphor. Love, Light, and Business is geared specifically for holistic healing practitioners who want to learn how to run a successful business. Whether you want to work on the legal (skeletal), financial (cardiovascular), or marketing (reproductive) aspects of your practice, this book offers dozens of practical strategies. The interactive workshop format guides you step-by-step to discover * your hidden strengths; * what to do yourself and what to delegate; * how to communicate your practice's unique focus; * the best business structure for you; * how to attract and retain clients; * where to locate your office and how to set it up; * how to hire and manage employees; * simple solutions for bookkeeping and office management. Have you found business tough to learn? This groundbreaking book is your solution!
Book Synopsis Health Services Marketing by : Richard K. Thomas
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Book Synopsis Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics by : Ashok Charan
Download or read book Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume IV is divided into two parts — Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management.The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted.The sales and distribution chapter covers five key managerial objectives — building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade.The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data.Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing.Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis.
Book Synopsis Opportunities in Holistic Health Care Careers by : Gillian Tierney
Download or read book Opportunities in Holistic Health Care Careers written by Gillian Tierney and published by McGraw Hill Professional. This book was released on 1999 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the educational requirements, responsibilities, and outlook for careers in acupuncture, chiropractic, holistic dentistry, energy healing, herbalism, massage therapy, midwifery, and holistic and naturopathic medicine.
Book Synopsis Marketing the Group Practice by : William Winston
Download or read book Marketing the Group Practice written by William Winston and published by Routledge. This book was released on 2014-07-10 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Book Synopsis Growing Your Healthy Holistic Business by : Helen Harding
Download or read book Growing Your Healthy Holistic Business written by Helen Harding and published by Aeon Books. This book was released on 2020-08-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook was created to guide complementary practitioners and therapists as they set up and grow their practice, on their terms. It simplifies the maze of information and provides the know-how and concrete steps to create a sustainable, ethical business. Learn how to make a recipe for marketing that's based on the individual, their strengths, and the people they help. Checklists and action points help readers move through the process and address the ways they can sabotage themselves (their mind-set challenges) as they go.
Book Synopsis Creating an Abundant Practice by : Andrea Adler
Download or read book Creating an Abundant Practice written by Andrea Adler and published by Adler. This book was released on 2003-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
