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Marketing For Engineers And Scientists
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Book Synopsis Marketing for Engineers, Scientists and Technologists by : Tony Curtis
Download or read book Marketing for Engineers, Scientists and Technologists written by Tony Curtis and published by Wiley. This book was released on 2008-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Book Synopsis Marketing for Scientists by : Marc J. Kuchner
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Book Synopsis Business and Marketing for Engineering and Scientists by : Tony Curtis
Download or read book Business and Marketing for Engineering and Scientists written by Tony Curtis and published by McGraw-Hill Book Company Limited. This book was released on 1994-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media for Engineers and Scientists by : Jon DiPietro
Download or read book Social Media for Engineers and Scientists written by Jon DiPietro and published by Momentum Press. This book was released on 2011-11-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content. This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. The reader will benefit from: * An emphasis on the growing role that social media technology -like Facebook, LinkedIn, Twitter, will play in professions like science and engineering. * The "How to" in understanding the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science. * The valuable help for quantitative people like engineers and scientists in setting up social media sites, requiring qualitative skills.
Book Synopsis Marketing for Engineers and Scientists by : Conrad Berenson
Download or read book Marketing for Engineers and Scientists written by Conrad Berenson and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Engineers by : Stan Haavik
Download or read book Marketing for Engineers written by Stan Haavik and published by Institute of Electrical & Electronics Engineers(IEEE). This book was released on 1996 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive world, products cannot be created in a vacuum. Engineers, as the product creators, must know the markets they are creating for. To do that well, they must understand the basic principles of marketing and how they apply to product development.
Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien
Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Book Synopsis Management for Engineers, Technologists and Scientists by : Wilhelm Nel
Download or read book Management for Engineers, Technologists and Scientists written by Wilhelm Nel and published by Juta and Company Ltd. This book was released on 2007-04 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resource management, employment relations, personnel management, and financial management. This guide will help engineering students develop a sense for business and prepare them for the commercial and administrative dealings with customers, suppliers, contractors, accountants, and managers.
Book Synopsis Content Marketing for Engineers, Scientists, and Technical Communicators by : Rebecca Geier
Download or read book Content Marketing for Engineers, Scientists, and Technical Communicators written by Rebecca Geier and published by . This book was released on 2021-10-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for engineers, scientists, and technical communicators to create effective, modern marketing. The book includes specific strategies in jargon-free language that STEM professionals with no marketing background or young technical communications professionals in B2B technical markets can grasp and immediately employ.
Book Synopsis Marketing Engineering by : Gary L. Lilien
Download or read book Marketing Engineering written by Gary L. Lilien and published by Addison Wesley Publishing Company. This book was released on 1998-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann and published by . This book was released on 2019 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Book Synopsis Content Marketing, Engineered by : Wendy Covey
Download or read book Content Marketing, Engineered written by Wendy Covey and published by Greenleaf Book Group. This book was released on 2020-05-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Book Synopsis Uncertainty Analysis for Engineers and Scientists by : Faith A. Morrison
Download or read book Uncertainty Analysis for Engineers and Scientists written by Faith A. Morrison and published by Cambridge University Press. This book was released on 2021-01-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build the skills for determining appropriate error limits for quantities that matter with this essential toolkit. Understand how to handle a complete project and how uncertainty enters into various steps. Provides a systematic, worksheet-based process to determine error limits on measured quantities, and all likely sources of uncertainty are explored, measured or estimated. Features instructions on how to carry out error analysis using Excel and MATLAB®, making previously tedious calculations easy. Whether you are new to the sciences or an experienced engineer, this useful resource provides a practical approach to performing error analysis. Suitable as a text for a junior or senior level laboratory course in aerospace, chemical and mechanical engineering, and for professionals.
Book Synopsis Mentoring Scientists and Engineers by : John Arthurs
Download or read book Mentoring Scientists and Engineers written by John Arthurs and published by CRC Press. This book was released on 2021-07-29 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mentoring is very much more than simple one-to-one informal instruction, or what used to be called ‘coaching’. Modern mentoring techniques are modelled on those of executive coaching as well as expert academic tutoring. Mentoring is simple but not necessarily easy. An estimated 40% of all mentoring schemes fail through lack of mentor training and understanding. No great effort is required to study the literature but, for mentoring to be effective, adherence to basic principles and exercising specific skills is absolutely necessary. The book provides an introduction to what we mean by mentoring and its basic skills – skilful questioning, active listening, building trust, self-management and giving advice and feedback. It further covers mentoring principles, how to conduct mentoring sessions and a wide range of practical applications. The final chapter gives the outlines and principles for creating a basic mentoring scheme within an organisational context. This book is written for those practitioners in science, technology, engineering and mathematics, the STEM fields, who have been pitched into the role of mentor without any prior training. Its objective is to alleviate anxiety, frustration and stress caused by not knowing exactly what is expected. In offering an introduction to mentoring it gives practical guidance as a quick and easy read.
Book Synopsis Cost Analysis for Engineers and Scientists by : Fariborz Tayyari
Download or read book Cost Analysis for Engineers and Scientists written by Fariborz Tayyari and published by CRC Press. This book was released on 2021-11-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps apply managerial accounting techniques to problems in areas including that of cost estimation, cost control, product pricing, and business segment discontinuation. It is a valuable resource for short-term courses and seminars conducted to train professionals and practitioners in engineering and manufacturing cost analysis. Cost Analysis for Engineers and Scientists introduces the fundamentals accounting information systems and manufacturing costs. It also presents product costing and manufacturing cost allocation to individual as well as joint products. The concepts and applications of cost-volume-profit and breakeven analysis for single-product and multiple-products are also discussed. It is intended for engineers, managers, and scientists to apply cost analysis techniques for assessing engineering and financial projects. A solutions manual and PowerPoint slides are available for qualified textbook adoption.
Book Synopsis Marketing for Engineers by : John S. Bayliss
Download or read book Marketing for Engineers written by John S. Bayliss and published by . This book was released on 1989 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Machine Learning and Artificial Intelligence in Marketing and Sales by : Niladri Syam
Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
