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Author : Manu Xavier Carricano
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.:/5 (49 download)
Download or read book Marketing, fixation des prix et passage à l'euro written by Manu Xavier Carricano and published by . This book was released on 1999 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joselyne Studer-Laurens
Publisher : Editions d'Organisation
ISBN 13 : 9782708122123
Total Pages : 212 pages
Book Rating : 4.1/5 (221 download)
Download or read book Le guide euro du marketing et de la vente written by Joselyne Studer-Laurens and published by Editions d'Organisation. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Une démarche pragmatique et opérationnelle s'appuyant sur de nombreux exemples * Une méthode pour mettre en place stratégie marketing et commerciale * Une check-list de points spécifiques aux fonctions marketing et vente Comment réussir le passage à l'euro ? Comment en faire une opportunité pour l'entreprise et gagner face à la concurrence ? Quelles vont être les attitudes des clients face à l'euro ? Celle des prospects ? Ce guide développe l'ensemble des questions que se posent les responsables marketing et commerciaux qui doivent intégrer l'euro selon un cadre juridique précis. Après avoir analysé l'impact de l'euro sur l'environnement mondial, européen et national de l'entreprise et ses incidences en termes de concurrence, Joselyne Studer-Laurens présente la stratégie de mise en place de l'euro au sein des directions marketing et commerciales. Les conséquences de l'euro sur le marché, sur l'attitude des clients et le marketing mix de l'entreprise sont détaillées ainsi que les répercussions sur l'organisation commerciale : * la présentation des prix en euro : comment les calculer, quand et comment les afficher, y aura-t-il un prix psychologique ? * le traitement des offres commerciales, des contrats de vente en France et à l'international, leur négociation; * l'information et la gestion des réseaux de commercialisation : agents, distributeurs, concessionnaires, franchisés...
Author : GASTONBRETON-C.
Publisher : Omniscriptum
ISBN 13 : 9786131524561
Total Pages : 312 pages
Book Rating : 4.5/5 (245 download)
Download or read book Le Passage À L'Euro Et Ses Effets Sur Le Comportement Du Consommateur written by GASTONBRETON-C. and published by Omniscriptum. This book was released on 2010-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour la première fois dans l'histoire économique contemporaine, douze pays différents comptant plus de 300 millions d'individus ont, le 1er janvier 2002, renoncé à leurs monnaies nationales pour adopter, ensemble, une monnaie unique: l'euro. Au- delà d'une simple conversion des prix, cette nouvelle donne européenne remet en cause les repères prix des consommateurs et leurs décisions d'achat. Tout au long de ce travail doctoral, nous avons mis en évidence et expliqué les effets d'un changement d'unité monétaire sur le processus de décision du consommateur. Théoriquement, nous proposons que l'euro, parce qu'il modifie à la fois l'information visuelle (valeur nominale) et l'information cognitive (repères prix) véhiculées par le prix, peut conduire à un biais de jugement appelé "heuristique d'ancrage et d'ajustement." Nous démontrons empiriquement, grâce à une expérimentation menée auprès de 800 réels acheteurs français, que l'expression des prix en euros augmente la mémorisation des prix, rend plus difficile l'élaboration de prix de référence, diminue la lisibilité des écarts de prix et favorise l'achat de marques nationales.
Author : Julien Jacquet
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (49 download)
Download or read book Les Conséquences marketing de l'euro written by Julien Jacquet and published by . This book was released on 1998 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benoît Lebrun
Publisher : Les éditions Démos
ISBN 13 : 9782910157234
Total Pages : 126 pages
Book Rating : 4.1/5 (572 download)
Download or read book Vivre l'euro written by Benoît Lebrun and published by Les éditions Démos. This book was released on 1998 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entreprise, banques, particuliers, ce que l'euro va changer pour vous. Vivre l'euro est une parfaite synthèse des changements induits par le passage à la monnaie unique. Vous y trouverez tout ce que vous devez faire et pouvez faire, la manière dont vous devez vous y prendre dans la gestion des entreprises, la facturation, la comptabilité, les paiements, et vos relations avec vos partenaires européens. Véritable guide pour comprendre l'euro, ses aspects institutionnels et économiques vous permettront de surmonter les difficultés ou appréhensions soulevées par sa mise en place. Le franc n'est plus... vive l'euro ! Un changement radical à prendre avec le sourire.
Author : Andrea Mennicken
Publisher : Springer Nature
ISBN 13 : 3030782018
Total Pages : 514 pages
Book Rating : 4.0/5 (37 download)
Download or read book The New Politics of Numbers written by Andrea Mennicken and published by Springer Nature. This book was released on 2021-10-11 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book offers unique insight into how and where ideas and instruments of quantification have been adopted, and how they have come to matter. Rather than asking what quantification is, New Politics of Numbers explores what quantification does, its manifold consequences in multiple domains. It scrutinizes the power of numbers in terms of the changing relations between numbers and democracy, the politics of evidence, and dreams and schemes of bettering society. The book engages Foucault inspired studies of quantification and the economics of convention in a critical dialogue. In so doing, it provides a rich account of the plurality of possible ways in which numbers have come to govern, highlighting not only their disciplinary effects, but also the collective mobilization capacities quantification can offer. This book will be invaluable reading for academics and graduate students in a wide variety of disciplines, as well as policymakers interested in the opportunities and pitfalls of governance by numbers.
Author : Nicolae Paun
Publisher :
ISBN 13 : 9783848713301
Total Pages : pages
Book Rating : 4.7/5 (133 download)
Download or read book Disintegration and Integration in East-central Europe: 1919 - Post-1989 (Veröffentlichungen Der Historiker-verbindungsgruppe Bei Der Kommission Der EG). written by Nicolae Paun and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kyle Wanberg
Publisher : University of Toronto Press
ISBN 13 : 1487534957
Total Pages : 213 pages
Book Rating : 4.4/5 (875 download)
Download or read book Maps of Empire written by Kyle Wanberg and published by University of Toronto Press. This book was released on 2020-07-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the political upheavals of the mid-twentieth century, as imperialism was unraveling on a grand scale, writers from colonized and occupied spaces questioned the necessity and ethics of their histories. As empire "wrote back" to the self-ordained centres of the world, modes of representation underwent a transformation. Exploring novels and diverse forms of literature from regions in West Africa, the Middle East, and Indigenous America, Maps of Empire considers how writers struggle with the unstable boundaries generated by colonial projects and their dissolution. The literary spaces covered in the book form imaginary states or reimagine actual cartographies and identities sanctioned under empire. The works examined in Maps of Empire, through their inner representations and their outer histories of reception, inspire and provoke us to reconsider boundaries.
Author : Pierre Bourdieu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (32 download)
Download or read book Language and Symbolic Power written by Pierre Bourdieu and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanislas Dehaene
Publisher : Penguin
ISBN 13 : 1101152400
Total Pages : 400 pages
Book Rating : 4.1/5 (11 download)
Download or read book Reading in the Brain written by Stanislas Dehaene and published by Penguin. This book was released on 2009-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned cognitive neuroscientist?s fascinating and highly informative account of how the brain acquires reading How can a few black marks on a white page evoke an entire universe of sounds and meanings? In this riveting investigation, Stanislas Dehaene provides an accessible account of the brain circuitry of reading and explores what he calls the ?reading paradox?: Our cortex is the product of millions of years of evolution in a world without writing, so how did it adapt to recognize words? Reading in the Brain describes pioneering research on how we process language, revealing the hidden logic of spelling and the existence of powerful unconscious mechanisms for decoding words of any size, case, or font. Dehaene?s research will fascinate not only readers interested in science and culture, but also educators concerned with debates on how we learn to read, and who wrestle with pathologies such as dyslexia. Like Steven Pinker, Dehaene argues that the mind is not a blank slate: Writing systems across all cultures rely on the same brain circuits, and reading is only possible insofar as it fits within the limits of a primate brain. Setting cutting-edge science in the context of cultural debate, Reading in the Brain is an unparalleled guide to a uniquely human ability.
Author : Pascal Le Masson
Publisher : Springer
ISBN 13 : 3319502778
Total Pages : 390 pages
Book Rating : 4.3/5 (195 download)
Download or read book Design Theory written by Pascal Le Masson and published by Springer. This book was released on 2017-04-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes
Author : David HouŽto
Publisher : Lulu.com
ISBN 13 : 1291761152
Total Pages : 327 pages
Book Rating : 4.2/5 (917 download)
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Author : Christian Wille
Publisher : transcript Verlag
ISBN 13 : 3839426502
Total Pages : 385 pages
Book Rating : 4.8/5 (394 download)
Download or read book Spaces and Identities in Border Regions written by Christian Wille and published by transcript Verlag. This book was released on 2015-11-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.
Author : Mr.Trevor Serge Coleridge Alleyne
Publisher : International Monetary Fund
ISBN 13 : 1484366549
Total Pages : 125 pages
Book Rating : 4.4/5 (843 download)
Download or read book Energy Subsidy Reform in Sub-Saharan Africa written by Mr.Trevor Serge Coleridge Alleyne and published by International Monetary Fund. This book was released on 2013-08-12 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reform of energy subsidies is an important but challenging issue for sub-Saharan African (SSA) countries. There is a relatively large theoretical and empirical literature on this issue. While this paper relies on that literature, too, it tailors its discussion to SSA countries to respond to the following questions: Why it is important to reduce energy subsidies? What are the difficulties involved in energy subsidy reform? How best can a subsidy reform be implemented? This paper uses various sources of information on SSA countries: quantitative assessments, surveys, and individual (but standardized) case studies.
Author : Tom Behan
Publisher : Routledge
ISBN 13 : 1134856911
Total Pages : 228 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Camorra written by Tom Behan and published by Routledge. This book was released on 2005-08-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Camorra of Napes has risen to a level of strength that rivals the Sicilian mafia. This book traces its origins from the mid 19th century to its present dominance of the Campania region.
Author : Ernest Mandel
Publisher : Verso Books
ISBN 13 : 1804294756
Total Pages : 641 pages
Book Rating : 4.8/5 (42 download)
Download or read book Late Capitalism written by Ernest Mandel and published by Verso Books. This book was released on 2024-07-30 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Late Capitalism is the first major synthesis to have been produced by the contemporary revival of Marxist economics. It represents, in fact, the only systematic attempt so far ever made to combine the general theory of the "laws of motion" of the capitalist mode of production developed by Marx, with the concrete history of capitalism in the twentieth century. Mandel’s book starts with a challenging discussion of the appropriate methods for studying the capitalist economies. He seeks to show why the classical approaches of Luxemburg, Bukharin, Bauer and Grossman failed to accomplish the further development of Marxist theory whose urgency became evident after Marx's death. He then sketches the structure of the world market and the variant types of surplus-profit that have characterized its successive stages. On these foundations Late Capitalism proceeds to advance an extremely bold schema of the "long waves" of expansion and contraction in the history of capitalism, from the Napoleonic Wars to the present. Mandel criticizes and refines Kondratieff's famous use of the notion. Mandel’s book surveys in turn the main economic characteristics of late capitalism as it has emerged in the contemporary period. The last expansionary long wave, it argues, started with the victory of fascism on the European continent and the advent of the war economies in the US and UK during the 1940s, and produced the record world boom of 1947-72. Mandel discusses the reasons why the dynamic upswing of growth in this period was bound to reach its limits at the turn of the 1970s, and why a long wave of economic stagnation and intensified class struggle has set in today. Late Capitalism is a landmark in Marxist economic literature. Specifically designed to explain the international recession of the 1970s, it is a central guide to understanding the nature of the world economic crisis today.
Author : Wendy Nelson Espeland
Publisher : University of Chicago Press
ISBN 13 : 9780226217932
Total Pages : 312 pages
Book Rating : 4.2/5 (179 download)
Download or read book The Struggle for Water written by Wendy Nelson Espeland and published by University of Chicago Press. This book was released on 1998-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly fifty years ago, the Bureau of Reclamation proposed building a dam at the confluence of two rivers in Central Arizona. While the dam would bring valuable water to this arid plain, it would also destroy a wildlife habitat, flood archaeological sites, and force the Yavapai Indians off their ancestral home. The Struggle for Water is not only the fascinating story of this controversial and ultimately thwarted public works project but also a study of rationality as a cultural, organizational, and political construct. In the 1970s, the three groups most intimately involved in the Orme Dam—younger Bureau of Reclamation employees committed to "rational choice" decision making, older Bureau engineers committed to the dam, and the Yavapai community—all found themselves and their values transformed by their struggles. Wendy Nelson Espeland lays bare the relations between interests and identities that emerged during the conflict, creating a contemporary tale of power and colonization, bureaucracies and democratic practice, that asks the crucial question of what it means to be "rational."
