Marketing Experiencial Como Herramienta Para Promocionar El Turismo Sostenible

Download Marketing Experiencial Como Herramienta Para Promocionar El Turismo Sostenible full books in PDF, epub, and Kindle. Read online Marketing Experiencial Como Herramienta Para Promocionar El Turismo Sostenible ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing experiencial como herramienta para promocionar el turismo sostenible

Author : Irene Antón Álvarez
Publisher :
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4.:/5 (129 download)

DOWNLOAD NOW!

Book Synopsis Marketing experiencial como herramienta para promocionar el turismo sostenible by : Irene Antón Álvarez

Download or read book Marketing experiencial como herramienta para promocionar el turismo sostenible written by Irene Antón Álvarez and published by . This book was released on 2021 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: El imparable crecimiento del sector turístico, sumado a los diversos problemas sociales y medioambientales que afronta el planeta han llevado al turismo sostenible a ponerse en el punto de mira de muchos consumidores y organizaciones, centrando sus esfuerzos para alcanzar un equilibrio entre las dimensiones sociales, económicas y medioambientales. Por otro lado, el cambio en el comportamiento de los consumidores ha traído consigo un nuevo tipo de marketing, el marketing experiencial, dando mayor importancia a las emociones y las experiencias que viven los consumidores. El presente trabajo combina la relevancia de ambos temas, desarrollando un estudio teórico sobre el turismo sostenible y el comportamiento de los viajeros en la actualidad, combinado con un análisis del marketing experiencial y su posible aplicación para impulsar el turismo sostenible a través del turismo de experiencias. Posteriormente se ha llevado a cabo una investigación de tipo cualitativa cuyo objeto es analizar las percepciones acerca de estas temáticas desde una doble perspectiva, los consumidores y los proveedores de servicios turísticos. Palabras clave: marketing experiencial, turismo sostenible, turismo experiencial, sostenibilidad, experiencias.

Marketing del turismo cultural

Author : Recuero Virto, Nuria
Publisher : ESIC Editorial
ISBN 13 : 8416462615
Total Pages : 407 pages
Book Rating : 4.4/5 (164 download)

DOWNLOAD NOW!

Book Synopsis Marketing del turismo cultural by : Recuero Virto, Nuria

Download or read book Marketing del turismo cultural written by Recuero Virto, Nuria and published by ESIC Editorial. This book was released on 2016-02-02 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Es la victoria del visitante. Tras años de lucha de autoaprendizaje, de adaptación a las nuevas tecnologías y de convivir en dos entornos paralelos de forma simultánea, el físico y el digital, el turista ha logrado obtener su mejor premio. Ha dejado de ser un visitante más para convertirse en uno con nombres y apellidos. La explosión digital ha derivado hacia la democratización del conocimiento. La mayor de sus consecuencias es que ahora ya no basta con facilitar información. Los turistas de hoy están socialmente hiperconectados. Ya no solo consumen sino que participan en la creación de su propia experiencia. Al compartir sus vivencias en las comunidades virtuales están mejor informados, lo que les lleva a ser más exigentes. Es una nueva era para los bienes patrimoniales. Su valor excepcional los ha transformado en productos turísticos exclusivos. Aunque el turismo es su mayor fuente de ingresos, esta actividad comercial conduce en muchos casos a una explotación sin medidas de control. El debate está abierto: ¿cómo garantizar la sostenibilidad de los recursos patrimoniales y al mismo tiempo satisfacer las necesidades de los visitantes? En este libro se busca resolver la paradoja de este binomio inseparable en un contexto tecnológicamente revolucionario. Las organizaciones encargadas de la gestión de los productos turísticos patrimoniales se han presentado como las primeras en ponerse al servicio de los visitantes. Este manual da respuesta a los gestores y empleados de organizaciones patrimoniales que se plantean los siguientes interrogantes: ¿cómo pueden estos recursos satisfacer las necesidades de los turistas hiperconectados?, ¿cómo se debe diseñar un producto turístico que posibilite el disfrute de experiencias personalizadas?, ¿cómo se crea un diálogo con los visitantes que genere engagement?, ¿cómo se recaudan fondos para el patrimonio cultural en el siglo XXI?, ¿cómo puede un Plan de Marketing favorecer al desarrollo sostenible? Índice El consumo turístico del patrimonio cultural.- Características del marketing turístico de productos patrimoniales.- Plan de marketing para productos patrimoniales.- El producto turístico patrimonial.- El precio y los ingresos del producto patrimonial.- La promoción para productos patrimoniales en la era digital.- La distribución multicanal de los bienes culturales.- Las personas que configuran un producto patrimonial.- La evidencia física de los entornos patrimoniales.- El proceso de estandarización de los productos patrimoniales.- La asociación en la sociedad de consumo.- La programación como valor añadido.- La presentación de lo exclusivo.- Presupuesto, implementación y control.

Marketing turístico aplicado

Author : Antonio Salcedo Fernández
Publisher : ESIC Editorial
ISBN 13 : 841702462X
Total Pages : 289 pages
Book Rating : 4.4/5 (17 download)

DOWNLOAD NOW!

Book Synopsis Marketing turístico aplicado by : Antonio Salcedo Fernández

Download or read book Marketing turístico aplicado written by Antonio Salcedo Fernández and published by ESIC Editorial. This book was released on 2017-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: El turismo es una actividad en continuo crecimiento en el mundo. Según cifras de la Organización Mundial del Turismo, en 2016 se obtuvieron 1.235 millones de llegadas por turismo internacional y sus previsiones son que alcance los 1.800 millones de llegadas en 2030. Al mismo tiempo que crece la actividad turística se están produciendo cambios importantes en el comportamiento de la demanda turística, tanto por las modificaciones en las pautas de vida de la sociedad actual como en buena medida propiciada por la rápida incorporación de las tecnologías de la información y comunicación. Ningún sector se encuentra tan a la vanguardia del cambio como el turismo. Nada es como era: el turista todo lo compara, comienza con el precio pero a la vez revisa opiniones y recomendaciones de los demás; está más formado e informado, llevándole a niveles de exigencia de calidad cada vez mayores; realiza más viajes pero muchos de ellos los organiza como quien hace bricolaje; ha cambiado la mochila por un pequeño aparato que se llama Smartphone, haciéndose más móvil y mobile; ahora lo importante son las experiencias y no el ver, es más, dan gran relevancia a que les vean en sus redes sociales. Este libro justo pretende atender el nuevo marketing turístico que el mercado demanda. No es una cuestión de cuántas Ps, sino de disponer de herramientas modificadas o totalmente nuevas para gestionar, de forma más eficiente y valiente, el principal motor de la economía española. Índice: Prólogo.- El marketing turístico.- El destino turístico.- La toma de decisiones estratégicas en el turismo.- La investigación de los mercados turísticos.- El producto de servicios turísticos.- Las señales de calidad en el marketing turístico.- Los canales de distribución en el turismo.- Las decisiones de precios y el revenue management.- La comunicación y las relaciones públicas en el turismo.- El marketing turístico digital.- Bibliografía.

The Historic Urban Landscape

Author : Francesco Bandarin
Publisher : John Wiley & Sons
ISBN 13 : 1119968097
Total Pages : 265 pages
Book Rating : 4.1/5 (199 download)

DOWNLOAD NOW!

Book Synopsis The Historic Urban Landscape by : Francesco Bandarin

Download or read book The Historic Urban Landscape written by Francesco Bandarin and published by John Wiley & Sons. This book was released on 2012-01-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the intellectual developments in urban conservation. The authors offer unique insights from UNESCO's World Heritage Centre and the book is richly illustrated with colour photographs. Examples are drawn from urban heritage sites worldwide from Timbuktu to Liverpool to demonstrate key issues and best practice in urban conservation today. The book offers an invaluable resource for architects, planners, surveyors and engineers worldwide working in heritage conservation, as well as for local authority conservation officers and managers of heritage sites.

The Future of Tourism

Author : Eduardo Fayos-Solà
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)

DOWNLOAD NOW!

Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà

Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

Tourism in National Parks and Protected Areas

Author : Paul F. J. Eagles
Publisher : CABI
ISBN 13 : 0851995896
Total Pages : 332 pages
Book Rating : 4.8/5 (519 download)

DOWNLOAD NOW!

Book Synopsis Tourism in National Parks and Protected Areas by : Paul F. J. Eagles

Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.

Cultural Tourism

Author : bob Mckercher
Publisher : Routledge
ISBN 13 : 1136615156
Total Pages : 272 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Cultural Tourism by : bob Mckercher

Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.

Engaging People in Sustainability

Author : Daniella Tilbury
Publisher : IUCN
ISBN 13 : 9782831708232
Total Pages : 152 pages
Book Rating : 4.7/5 (82 download)

DOWNLOAD NOW!

Book Synopsis Engaging People in Sustainability by : Daniella Tilbury

Download or read book Engaging People in Sustainability written by Daniella Tilbury and published by IUCN. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].

Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1000442675
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-09-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

Event Studies

Author : Donald Getz
Publisher : Routledge
ISBN 13 : 1317481607
Total Pages : 514 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Event Studies by : Donald Getz

Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.

Flip Your Classroom

Author : Jonathan Bergmann
Publisher : International Society for Technology in Education
ISBN 13 : 1564844684
Total Pages : 123 pages
Book Rating : 4.5/5 (648 download)

DOWNLOAD NOW!

Book Synopsis Flip Your Classroom by : Jonathan Bergmann

Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

Event Tourism

Author : Donald Getz
Publisher :
ISBN 13 : 9781882345601
Total Pages : 0 pages
Book Rating : 4.3/5 (456 download)

DOWNLOAD NOW!

Book Synopsis Event Tourism by : Donald Getz

Download or read book Event Tourism written by Donald Getz and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving Assessment Through Student Involvement

Author : Nancy Falchikov
Publisher : Routledge
ISBN 13 : 1134395752
Total Pages : 305 pages
Book Rating : 4.1/5 (343 download)

DOWNLOAD NOW!

Book Synopsis Improving Assessment Through Student Involvement by : Nancy Falchikov

Download or read book Improving Assessment Through Student Involvement written by Nancy Falchikov and published by Routledge. This book was released on 2013-04-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staff developers, lecturers and researchers in both higher and further education institutions will welcome this comprehensive yet critical guide to achieving effective student involvement in assessment.

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

DOWNLOAD NOW!

Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Reflections on Human Development

Author : Mahbub ul Haq
Publisher : Oxford University Press
ISBN 13 : 0195356306
Total Pages : 276 pages
Book Rating : 4.1/5 (953 download)

DOWNLOAD NOW!

Book Synopsis Reflections on Human Development by : Mahbub ul Haq

Download or read book Reflections on Human Development written by Mahbub ul Haq and published by Oxford University Press. This book was released on 1995-08-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores a new development paradigm whose central focus is on human well-being. Increase in income is treated as an essential means, but not as the end of development, and certainly not as the sum of human life. Development policies and strategies are discussed which link economic growth with human lives in various societies. The book also analyzes the evolution of a new Human Development Index which is a far more comprehensive measure of socio-economic progress of nations than the traditional measure of Gross National Product. For the first time, a Political Freedom Index is also presented. The book offers a new vision of human security for the twenty-first century where real security is equated with security of people in their homes, their jobs, their communities, and their environment. The book discusses many concrete proposals in this context, including a global compact to overcome the worst aspects of global poverty within a decade, key reforms in the Bretton Woods institutions of World Bank and IMF, and establishment of a new Economic Security Council within the United Nations.

Sustaining Change in Universities

Author : Burton R. Clark
Publisher : Open University Press
ISBN 13 : 9780335215911
Total Pages : 0 pages
Book Rating : 4.2/5 (159 download)

DOWNLOAD NOW!

Book Synopsis Sustaining Change in Universities by : Burton R. Clark

Download or read book Sustaining Change in Universities written by Burton R. Clark and published by Open University Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.

Event Representation in Language and Cognition

Author : Jürgen Bohnemeyer
Publisher : Cambridge University Press
ISBN 13 : 9781107629868
Total Pages : 0 pages
Book Rating : 4.6/5 (298 download)

DOWNLOAD NOW!

Book Synopsis Event Representation in Language and Cognition by : Jürgen Bohnemeyer

Download or read book Event Representation in Language and Cognition written by Jürgen Bohnemeyer and published by Cambridge University Press. This book was released on 2014-07-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Representation in Language and Cognition examines new research into how the mind deals with the experience of events. Empirical research into the cognitive processes involved when people view events and talk about them is still a young field. The chapters by leading experts draw on data from the description of events in spoken and signed languages, first and second language acquisition, co-speech gesture and eye movements during language production, and from non-linguistic categorization and other tasks. The book highlights newly found evidence for how perception, thought, and language constrain each other in the experience of events. It will be of particular interest to linguists, psychologists, and philosophers, as well as to anyone interested in the representation and processing of events.