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Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (334 download)
Download or read book Managers Magazine written by and published by . This book was released on 1926 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Université Laval. Chaire en assurance. Colloque international
Publisher : Montréal : Agence d'Arc
ISBN 13 : 9782890220706
Total Pages : 280 pages
Book Rating : 4.2/5 (27 download)
Download or read book Marketing Et Assurance written by Université Laval. Chaire en assurance. Colloque international and published by Montréal : Agence d'Arc. This book was released on 1985 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. N. Prabhakar Murthy
Publisher : Springer Science & Business Media
ISBN 13 : 1846282586
Total Pages : 311 pages
Book Rating : 4.8/5 (462 download)
Download or read book Warranty Management and Product Manufacture written by D. N. Prabhakar Murthy and published by Springer Science & Business Media. This book was released on 2006-01-27 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only recent book to cover "Stage 3" warranty management, linking strategic and operational aspects for manufactured products. Shows how to make warranty management an effective tool for enhancing customer satisfaction. Uses minimal mathematics and presents accounting and legal aspects of warranty management in an easily understandable style. Written by two of the world’s leading experts in warranty management.
Author : Prashant Johri
Publisher : Academic Press
ISBN 13 : 0323902413
Total Pages : 616 pages
Book Rating : 4.3/5 (239 download)
Download or read book System Assurances written by Prashant Johri and published by Academic Press. This book was released on 2022-02-16 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: System Assurances: Modeling and Management updates on system assurance and performance methods using advanced analytics and understanding of software reliability growth modeling from today’s debugging team’s point-of-view, along with information on preventive and predictive maintenance and the efficient use of testing resources. The book presents the rapidly growing application areas of systems and software modeling, including intelligent synthetic characters, human-machine interface, menu generators, user acceptance analysis, picture archiving and software systems. Students, research scholars, academicians, scientists and industry practitioners will benefit from the book as it provides better insights into modern related global trends, issues and practices. Provides software reliability modeling, simulation and optimization Offers methodologies, tools and practical applications of reliability modeling and resources allocation Presents cost modeling and optimization associated with complex systems
Author : Pervaiz K. Ahmed
Publisher : Routledge
ISBN 13 : 0750648384
Total Pages : 321 pages
Book Rating : 4.7/5 (56 download)
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2002 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "provides a succinct outline of the most recent thinnking and practice in the area, as well as offering an appreciation of the diverse ramifications of sound internal marketing strategy. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice ; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, new product development and knowledge management ; highlights the techniques managers need to understand in order to use internal marketing effectively within their organizations. The book contains a wide range of international examples and best practice cases from companies such as Pearl Assurance, Sears, ARCO, Aydlotte & Cartwright Inc., Barclays, Barnado's, First Union and Thomas Cook. These place the theory in a firmly practical context and demonstrate cases of best practice within a variety of industries." - back cover.
Author : Titus De Silva
Publisher : CRC Press
ISBN 13 : 1000097579
Total Pages : 1676 pages
Book Rating : 4.0/5 ( download)
Download or read book Integrating Business Management Processes written by Titus De Silva and published by CRC Press. This book was released on 2020-08-18 with total page 1676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating Business Management Processes: Volume 2: Support and Assurance Processes (978-0-367-48548-1) Shelving Guide: Business & Management The backbone of any organisation is its management system. It must reflect the needs of the organisation and the requirements of its customers. Compliance with legal requirements and ethical environmental practices contributes towards the sustainability of the management system. Whatever the state of maturity of the management, this book, one of three, provides useful guidance to design, implement, maintain and improve its effectiveness. This volume provides a comprehensive coverage of the key support and assurance processes. Topics include document control, communication, marketing, information systems and technology, human resource management, training and development, customer relations management, financial management and measurement and analysis to name a few. This book, with its series of examples and procedures, shows how organisations can benefit from satisfying customer requirement and the requirements of ISO standards to gain entry into lucrative markets. Titus De Silva is a consultant in management skills development, pharmacy practice, quality management and food safety and an advisor to the newly established National Medicines Regulatory Authority (NMRA) in Sri Lanka.
Author : Bill Donaldson
Publisher : John Wiley & Sons
ISBN 13 : 0470028807
Total Pages : 289 pages
Book Rating : 4.4/5 (7 download)
Download or read book Strategic Market Relationships written by Bill Donaldson and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
Author : Michael Muckian
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.0/5 ( download)
Download or read book Prentice Hall's One-day MBA in Marketing written by Michael Muckian and published by . This book was released on 2001 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A savvy one-stop guide to the essentials of marketing in our increasingly entrepreneurial society. Packed with tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.
Author : William J. Winston
Publisher : Psychology Press
ISBN 13 : 9780866562782
Total Pages : 208 pages
Book Rating : 4.5/5 (627 download)
Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.
Author : James Seligman
Publisher : Lulu.com
ISBN 13 : 1291057463
Total Pages : 172 pages
Book Rating : 4.2/5 (91 download)
Download or read book Customer Experience in Modern Marketing written by James Seligman and published by Lulu.com. This book was released on 2012-11-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Author : Conrad J. Schmitt
Publisher : McGraw Hill Professional
ISBN 13 : 9780070568112
Total Pages : 228 pages
Book Rating : 4.5/5 (681 download)
Download or read book Commerce Et Marketing: Lectures Et Vocabulaire en Francais (Business and Marketing) written by Conrad J. Schmitt and published by McGraw Hill Professional. This book was released on 1992 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series of books of specialized readings in specific content areas, in this case Business and Marketing.
Author : Rob Mattison
Publisher : Lulu.com
ISBN 13 : 1411628012
Total Pages : 414 pages
Book Rating : 4.4/5 (116 download)
Download or read book The Telco Revenue Assurance Handbook written by Rob Mattison and published by Lulu.com. This book was released on 2005 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the setup, execution and management of the Revenue Assurance function within telecommunications companies.This book provides readers with information about how to use new technologies and revolutionary new approaches to help make revenue assurance faster, better, easier and more efficient than ever before possible. A must read for any serious telecommunications revenue assurance, billing audit or other financial telco manager.
Author : Geoffrey H. Tanakinjal
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Management of Permission-Based Mobile Marketing Diffusion written by Geoffrey H. Tanakinjal and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global competitiveness has always been the main strength of expanding or maintaining a significant market share among giant companies throughout the world. One of the main channels of competitiveness today is the mobile channel which has the ability to personalise messages and reach consumers via their mobile phones. Service providers operating in the permission-based mobile marketing industry must first acquire customers' trust by assuring them that the services being offered are safe, that privacy will be protected, and that information will be relevant. The authors propose an adaptation of the classical technology innovation-decision process model (Rogers, 1983) to include an assurance stage that addresses important issues that need to be addressed in order to win customers' trust. The model should help guide future research into the diffusion of mobile marketing and other permission-based marketing services.
Author : Dr. Robert A. Edgell
Publisher : Ameursian CID
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4./5 ( download)
Download or read book Profitable Marketing and Branding in the Digital Economy written by Dr. Robert A. Edgell and published by Ameursian CID. This book was released on 2001-01-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.
Author : Sasha Petschnig
Publisher : GRIN Verlag
ISBN 13 : 3640120167
Total Pages : 38 pages
Book Rating : 4.6/5 (41 download)
Download or read book Customer Centric Product Development written by Sasha Petschnig and published by GRIN Verlag. This book was released on 2008-07 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Trade and Distribution, grade: 1,8, Leeds Metropolitan University, course: Strategic Services Management, 15 entries in the bibliography, language: English, abstract: Each business should have one major focus to be able to develop and satisfy the market needs. Obviously this focus is the customer. It does not matter who the customer is defined as he/she has to be defined for each company in a different way. The main thing is that all efforts are addressed to the customer. Every company sells products or services to customers so from a quality assurance point of view it is crucial to develop products in reference to market needs or customer needs respectively. This is the focus for the assignment. A general guideline for an efficient product development process should be created with the overall objective - customer centric product development combined with an improved internal workflow. Anderson et al (2006, p. 1) states that customer value proposition is one of the most widely used terms in business in recent years. So it is important that a company is able to help customers understand the superior value of the products or service offered. Under pressure to keep costs down, customers may only look at the price and so it is important to think about the customer value proposition but also the comparison to the competitors of a specific market environment. This should flow into this assignment as well. Another problem of product development is that in many companies it is rather influenced by opinions of different sales people then by facts and figures. According Annacchino (2007, p. 101) a lot of companies tend to make a mistake at the product definition step, so that the customer is not really involved in the product development process. In reference to the definition of customer-defined needs there are different ways: - A company can use direct customer surveys to solicit feedback and to obtain i
Author : Kumar, Muneesh
Publisher : IGI Global
ISBN 13 : 1613503547
Total Pages : 329 pages
Book Rating : 4.6/5 (135 download)
Download or read book Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance written by Kumar, Muneesh and published by IGI Global. This book was released on 2011-11-30 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.
Author : Peter Trim
Publisher : Routledge
ISBN 13 : 1317155262
Total Pages : 263 pages
Book Rating : 4.3/5 (171 download)
Download or read book Cyber Security Management written by Peter Trim and published by Routledge. This book was released on 2016-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication model; a cyber security management model and strategic management framework; an integrated governance mechanism; an integrated resilience management model; an integrated management model and system; a communication risk management strategy; and recommendations for counteracting a range of cyber threats. Cyber Security Management: A Governance, Risk and Compliance Framework simplifies complex material and provides a multi-disciplinary perspective and an explanation and interpretation of how managers can manage cyber threats in a pro-active manner and work towards counteracting cyber threats both now and in the future.
