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Marketing Du Tourisme Durable
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Book Synopsis Marketing du tourisme durable by : Gérard Seguin
Download or read book Marketing du tourisme durable written by Gérard Seguin and published by . This book was released on 2010 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le tourisme est un des moteurs de l'économie mondiale et le développement durable un des enjeux majeurs à prendre en compte pour son développement. Pour devenir durable, le marketing du tourisme doit désormais intégrer trois dimensions que sont l'environnement, l'économie et le social. Illustré de nombreux cas réels, cet ouvrage présente la démarche indispensable à la mise en place d'une stratégie de développement du tourisme durable, et en particulier : les bases, les définitions et les jalons du tourisme durable ; les marchés, les études, le cahier des charges et le cadre logique d'un projet d'éco-tourisme ; une boîte à outils pour mettre en oeuvre le mix marketing, le plan d'actions, les outils de contrôle et de suivi ; les stratégies de développement du tourisme durable (cadre institutionnel et légal, dispositifs d'aide). Les professionnels de la filière touristique et les acteurs du développement local y trouveront une gamme complète de méthodes et d'outils spécifiques, ainsi que toutes les informations techniques sur les ressources et les partenariats qui peuvent faciliter le développement de projets de tourisme durable.
Book Synopsis Marketing du tourisme durable by : Susanne Häcker
Download or read book Marketing du tourisme durable written by Susanne Häcker and published by diplom.de. This book was released on 1998-09-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: L’internationalisation dans le monde politique et économique entraîne une croissance énorme du tourisme international. Ce secteur est vraiment devenu un leader quant à son accroissement dans l’industrie mondiale. Les nouvelles technologies, la globalisation des marchés et une politique d’ouverture dans la plupart des pays favorisent le tourisme international. Le besoin de vacances est devenu une nécessité de base pour une grande partie de la population dans les pays développés. Grâce à un changement dans les motivations touristiques et à une coopération accrue avec des pays en voie de développement, les vacances long-courriers et exotiques deviennent instamment de plus en plus populaires. Un grand nombre de nouvelles destinations sont à la disposition des touristes internationaux. Face aux différences culturelles de plus en plus marquées entre les touristes et les habitants de la destination, des conflits peuvent se manifester davantage. Les flux touristiques non-contrôlés peuvent en outre provoquer des problèmes environnementaux. Par conséquent, la destination particulière et les entreprises touristiques doivent coopérer pour développer une stratégie de marketing désignée pour un tourisme durable. La notion du tourisme durable prend une place de plus en plus importante dans les sujets traités par de nombreux auteurs, qui étudient la qualité d’une destination ou d’un produit touristique et des stratégies marketing convenables. En pratique ces théories sur une stratégie marketing du tourisme durable ne sont pas encore adoptées par beaucoup de destinations et d’entreprises touristiques. Pourtant face à l’importance d’un contexte environnemental et culturel intact, une stratégie marketing appropriée est une absolue nécessité. Nous étudierons dans cet exposé la démarche stratégique pour un marketing du tourisme durable. Il s’agira donc dans notre exposé de savoir quels sont les moyens de marketing que peuvent utiliser les destinations et les entreprises touristiques pour garantir un développement durable. Définir une stratégie marketing exige connaître la demande et l’offre touristique. C’est ainsi que nous analyserons le marché touristique émetteur aussi bien que le marché touristique d’accueil. Nous choisirons deux pays exemplaires ayant les données de base pour un développement touristique durable. Le marché allemand des voyages est l’un des leaders sur les marchés touristiques émetteurs et les touristes allemands sont [...]
Book Synopsis Gastronomy and Local Development by : Nicola Bellini
Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.
Book Synopsis Digital Economy. Emerging Technologies and Business Innovation by : Rim Jallouli
Download or read book Digital Economy. Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2019-09-20 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.
Book Synopsis Marketing du tourisme durable - Marketingstrategien für sanften Tourismus by : Susanne Häcker
Download or read book Marketing du tourisme durable - Marketingstrategien für sanften Tourismus written by Susanne Häcker and published by . This book was released on 1998 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourisme : Catalyseur de Développement Durable en Afrique, Abuja, Nigeria, 26-27 Avril 2002 by : World Tourism Organization
Download or read book Tourisme : Catalyseur de Développement Durable en Afrique, Abuja, Nigeria, 26-27 Avril 2002 written by World Tourism Organization and published by Organisation mondiale du tourisme. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seminar was organised in the framework of the 38th Meeting of the World Tourism Organization Commission for Africa, held in Abuja, Nigeria, from 24 to 27 April 2002. It addressed the issue of the role of tourism as a catalyst for sustainable development through three closely related topics. 2002 being the International Year of Ecotourism, the first topic addressed in the seminar was "Ecotourism a tool for sustainable development". The second topic addressed was "Tourism as a tool for poverty alleviation" and the seminar concluded with presentations and discussion about "Development Assistance for Sustainable Development through tourism"
Book Synopsis Marketing for Sustainable Tourism by : Xavier Font
Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Book Synopsis Marketing du tourisme by : Gérard Tocquer
Download or read book Marketing du tourisme written by Gérard Tocquer and published by Montréal : G. Morin. This book was released on 1987-01-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conférence Internationale "Tourisme Durable, Environnement Et Emploi" by : Council of Europe
Download or read book Conférence Internationale "Tourisme Durable, Environnement Et Emploi" written by Council of Europe and published by Council of Europe. This book was released on 2002-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference was organised within the framework of the Council of Europe's activities to promote the development of all forms of sustainable tourism in Europe, with particular attention to the central and east European countries. The issue of employment and local development was one of the conference's main themes, and speakers from all fields discussed experiences of job creation and local community development within the framework of sustainable tourism programmes.
Book Synopsis Le Marketing, Facteur D'evolution Du Tourisme by :
Download or read book Le Marketing, Facteur D'evolution Du Tourisme written by and published by . This book was released on 1972 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Innovations for Sustainable Destinations by : Alan Fyall
Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Book Synopsis Sustainable Tourism Marketing by : Eduard Cristobal-Fransi
Download or read book Sustainable Tourism Marketing written by Eduard Cristobal-Fransi and published by MDPI. This book was released on 2020-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Book Synopsis Ethics in Marketing and Communications by : M. McKinley
Download or read book Ethics in Marketing and Communications written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Book Synopsis forum for inter-american research Vol 3 by : Wilfried Raussert
Download or read book forum for inter-american research Vol 3 written by Wilfried Raussert and published by BoD – Books on Demand. This book was released on 2023-07-20 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 3 of 6 of the complete premium print version of journal forum for inter-american research (fiar), which is the official electronic journal of the International Association of Inter-American Studies (IAS). fiar was established by the American Studies Program at Bielefeld University in 2008. We foster a dialogic and interdisciplinary approach to the study of the Americas. fiar is a peer-reviewed online journal. Articles in this journal undergo a double-blind review process and are published in English, French, Portuguese and Spanish.
Book Synopsis Green Events and Green Tourism by : Hugues Seraphin
Download or read book Green Events and Green Tourism written by Hugues Seraphin and published by Routledge. This book was released on 2018-09-03 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services. Green approaches to tourism and events are growing in popularity and present an opportunity to both identify solutions to significant environmental and societal problems and new approaches to business. Green Events and Green Tourism looks at key frameworks, guidelines, principles and benchmarks that support the application of sustainability in practice. The five sections of the book cover themes of governance, accreditation, certification, innovation, priorities, trends, ambitions and consumer behaviour, and the chapters include examples of best practice in the organisation of music and arts festivals, special interest tourism, the green management of outdoor sites and the management of sports events. Readers will benefit from insightful case studies from around the globe.
Author : Publisher :Soffer Publishing ISBN 13 :5094682369 Total Pages :103 pages Book Rating :4.0/5 (946 download)
Download or read book written by and published by Soffer Publishing. This book was released on with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vers un Tourisme Durable- Guide a l'usage des décideurs by :
Download or read book Vers un Tourisme Durable- Guide a l'usage des décideurs written by and published by UNEP/Earthprint. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
