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Author : Bruce Maxwell
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.A/5 ( download)
Download or read book Marketing Disease to Hispanics written by Bruce Maxwell and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 0750679034
Total Pages : 351 pages
Book Rating : 4.7/5 (56 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309164818
Total Pages : 502 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hispanics and the Future of America written by National Research Council and published by National Academies Press. This book was released on 2006-02-23 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.
Author : Felipe Korzenny
Publisher : Taylor & Francis
ISBN 13 : 1317422309
Total Pages : 507 pages
Book Rating : 4.3/5 (174 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author : Bruce Maxwell
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Disease to Hispanics written by Bruce Maxwell and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.2/5 (161 download)
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)
Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.
![Download Latinos and Latinas at Risk [2 volumes] PDF Online Free](https://books.google.com/books/content/images/frontcover/I6nOEAAAQBAJ?fife=w200-h370)
Author : Gabriel Gutiérrez
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 987 pages
Book Rating : 4.2/5 (161 download)
Download or read book Latinos and Latinas at Risk [2 volumes] written by Gabriel Gutiérrez and published by Bloomsbury Publishing USA. This book was released on 2015-01-26 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection of essays addresses the Latino/a experience in present-day America, covering six major areas of importance: education, health, family, children, teens, and violence. The Latino/a presence in this country predates the United States itself, yet this group is often marginalized in the American culture. Many noted experts explore the ideology behind this prejudicial attitude, examining how America views Latinos/as, how Latinos/as view themselves, and what the future of America will look like as this group progresses toward equitable treatment. Through the exploration process, the book reveals the complexity and diversity of this community, tracing the historical trajectories of those whose diverse points of origin could be from almost anywhere, including the Americas, Europe, or other places. Written with contemporary issues at the forefront, this timely collection looks at the resolve of the Latino people and considers their histories, contributions, concerns, and accomplishments. Pointed essays address disparate quality-of-life issues in education, health, and economic stability while depicting individual and group efforts in overcoming barriers to mainstream American society. Each chapter discusses key challenge areas for the Latino American population in everyday life. An engaging "Further Investigations" feature poses questions about most of the essays, leading to critical thinking about the most important topics affecting Latino/as today.
Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (327 download)
Download or read book Hispanic/Latino Americans written by and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398716
Total Pages : 350 pages
Book Rating : 4.1/5 (363 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author : Adriana Petryna
Publisher : Duke University Press
ISBN 13 : 9780822337416
Total Pages : 314 pages
Book Rating : 4.3/5 (374 download)
Download or read book Global Pharmaceuticals written by Adriana Petryna and published by Duke University Press. This book was released on 2006-03-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVAnthropological study of the globalization of pharmaceuticals and its effects on local cultures, health, and economics./div
Author : Sergio A. Aguilar-Gaxiola
Publisher : Springer Science & Business Media
ISBN 13 : 0387785124
Total Pages : 337 pages
Book Rating : 4.3/5 (877 download)
Download or read book Depression in Latinos written by Sergio A. Aguilar-Gaxiola and published by Springer Science & Business Media. This book was released on 2009-04-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depression ranks as a leading mental health problem among Hispanic immigrants and their US-born children. And a wide array of issues - starting with the widespread stereotype of the “illegal immigrant” - makes the Latino experience of this condition differ from that of any other group. Depression in Latinos consolidates the conceptual, diagnostic, and clinical knowledge based on this salient topic, providing coverage from prevalence to prevention, from efficient screening to effective interventions. In this concise yet comprehensive volume, leading clinicians, researchers, and academics offer extensive research and clinical findings, literature reviews (e.g., an in-depth chapter on the Mexican American Prevalence and Services Survey), and insights gathered from first-hand experience in clinical practice. Perceptive information is offered on the most urgent and complex issues on depression in this diverse and dynamic population, including: (1) The impact language, culture, and societal factors have on depression and its diagnosis. (2) The most relevant assessment instruments. (3) How depression manifests among Latino children, youth, and seniors as well as in Latinas. (4) The relationship between depression and substance abuse. (5) The most effective evidence-based treatment methods. (6) The efficacy of interventions for depression at the community level. Depression in Latinos is vital reading for clinicians, counseling and school psychologists, psychiatrists, clinical social workers, and public health professionals interested in providing their Hispanic clients with the most effective treatment possible. In addition, its coverage of the broader issues of access to care makes this volume essential reading for mental health administrators, volunteer/outreach agencies, and policymakers.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309165075
Total Pages : 176 pages
Book Rating : 4.3/5 (91 download)
Download or read book Multiple Origins, Uncertain Destinies written by National Research Council and published by National Academies Press. This book was released on 2006-02-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given current demographic trends, nearly one in five U.S. residents will be of Hispanic origin by 2025. This major demographic shift and its implications for both the United States and the growing Hispanic population make Multiple Origins, Uncertain Destinies a most timely book. This report from the National Research Council describes how Hispanics are transforming the country as they disperse geographically. It considers their roles in schools, in the labor market, in the health care system, and in U.S. politics. The book looks carefully at the diverse populations encompassed by the term "Hispanic," representing immigrants and their children and grandchildren from nearly two dozen Spanish-speaking countries. It describes the trajectory of the younger generations and established residents, and it projects long-term trends in population aging, social disparities, and social mobility that have shaped and will shape the Hispanic experience.
Author : Leo Chavez
Publisher : Stanford University Press
ISBN 13 : 0804786186
Total Pages : 312 pages
Book Rating : 4.8/5 (47 download)
Download or read book The Latino Threat written by Leo Chavez and published by Stanford University Press. This book was released on 2013-04-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: News media and pundits too frequently perpetuate the notion that Latinos, particularly Mexicans, are an invading force bent on reconquering land once their own and destroying the American way of life. In this book, Leo R. Chavez contests this assumption's basic tenets, offering facts to counter the many fictions about the "Latino threat." With new discussion about anchor babies, the DREAM Act, and recent anti-immigrant legislation in Arizona and other states, this expanded second edition critically investigates the stories about recent immigrants to show how prejudices are used to malign an entire population—and to define what it means to be American.
Author : Amelie G. Ramirez
Publisher : Springer Nature
ISBN 13 : 303029286X
Total Pages : 320 pages
Book Rating : 4.0/5 (32 download)
Download or read book Advancing the Science of Cancer in Latinos written by Amelie G. Ramirez and published by Springer Nature. This book was released on 2019-11-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book gives an overview of the sessions, panel discussions, and outcomes of the Advancing the Science of Cancer in Latinos conference, held in February 2018 in San Antonio, Texas, USA, and hosted by the Mays Cancer Center and the Institute for Health Promotion Research at UT Health San Antonio. Latinos – the largest, youngest, and fastest-growing minority group in the United States – are expected to face a 142% rise in cancer cases in coming years. Although there has been substantial advancement in cancer prevention, screening, diagnosis, and treatment over the past few decades, addressing Latino cancer health disparities has not nearly kept pace with progress. The diverse and dynamic group of speakers and panelists brought together at the Advancing the Science of Cancer in Latinos conference provided in-depth insights as well as progress and actionable goals for Latino-focused basic science research, clinical best practices, community interventions, and what can be done by way of prevention, screening, diagnosis, and treatment of cancer in Latinos. These insights have been translated into the chapters included in this compendium; the chapters summarize the presentations and include current knowledge in the specific topic areas, identified gaps, and top priority areas for future cancer research in Latinos. Topics included among the chapters: Colorectal cancer disparities in Latinos: Genes vs. Environment Breast cancer risk and mortality in women of Latin American origin Differential cancer risk in Latinos: The role of diet Overcoming barriers for Latinos on cancer clinical trials Es tiempo: Engaging Latinas in cervical cancer research Emerging policies in U.S. health care Advancing the Science of Cancer in Latinos proves to be an indispensable resource offering key insights into actionable targets for basic science research, suggestions for clinical best practices and community interventions, and novel strategies and advocacy opportunities to reduce health disparities in Latino communities. It will find an engaged audience among researchers, academics, physicians and other healthcare professionals, patient advocates, students, and others with an interest in the broad field of Latino cancer.
Author : United States. Congress. House. Select Committee on Children, Youth, and Families
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (319 download)
Download or read book Confronting the Impact of Alcohol Labeling and Marketing on Native American Health and Culture written by United States. Congress. House. Select Committee on Children, Youth, and Families and published by . This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A congressional hearing examined the effects of alcohol labeling and marketing on Native American health and culture. The focus of the hearing was on "Crazy Horse" malt liquor, a product named for the spiritual and political leader of the Native American Sioux. Following opening remarks by presiding committee chairwoman, Patricia Schroeder, the brewery in question, by letter, objected to not being allowed to participate in the hearing and denied the allegation of targeting Native Americans in marketing its product. A fact sheet provides information on the following issues: (1) alcohol as a major cause of disease, injury, and death among Native Americans; (2) the high rate of alcohol use among Native American youth and problems associated with alcohol use such as driving under the influence, increased sexual behavior, and a high suicide rate among Native Americans; (3) the importance of cultural traditions in alcohol prevention and treatment programs for Native American youth; (4) the practice of alcohol advertisements targeting high-risk groups; and (5) public and court response to the practice of targeted advertising. Also included are testimonies and prepared statements addressing the topics covered in the fact sheet made by members of the U.S. Congress and state legislatures, federal health officials, tribal leaders, and health professionals. (LP)
Author : Lucius Jefferson Barker
Publisher : Transaction Publishers
ISBN 13 : 9781412822893
Total Pages : 272 pages
Book Rating : 4.8/5 (228 download)
Download or read book Ethnic Politics and Civil Liberties written by Lucius Jefferson Barker and published by Transaction Publishers. This book was released on 1992-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official publication of the National Conference of Black Political Scientists, this annual publication includes significant scholarly research reflecting the diverse interests of scholars from various backgrounds who use a variety of models, approaches, and methodologies. The central focus is on politics and policies that advantage or disadvantage groups because of race, ethnicity, sex, or other such factors. The research is performed in a variety of contexts and settings. This third volume includes an introductory note by the editor, Lucius J. Barker, in which he assesses the performance of the Journal in defining a "different political science" and a note by incoming editor Matthew Holden, Jr. outlining topics and agendas for future volumes. Feature articles include "Reconceptualizing Urban Violence"; "Political Science and the Black Political Experience"; "The Impact of At-Large Elections on the Representation of Black and White Women"; "State Responses to Richmond v. Croson: A Survey of Equal Opportunity Officers"; "Media in Warsaw Pact States: Explanations of Crisis Coverage"; and "Presence of Immigrants and National Front Vote: The Case of Paris (1984-1990)." The Book Review Section includes review essays on East European research, black urban politics, and the political reincorporatlon of southern blacks, and regular book reviews on minority groups and American political culture and other areas.
