Marketing Digital Mobile Marketing Seo Y Analitica Web Edicion 2020

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Marketing Digital. Mobile Marketing, SEO y Analítica Web

Author : José María Estrade Nieto
Publisher : ANAYA MULTIMEDIA
ISBN 13 : 8441533490
Total Pages : 475 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis Marketing Digital. Mobile Marketing, SEO y Analítica Web by : José María Estrade Nieto

Download or read book Marketing Digital. Mobile Marketing, SEO y Analítica Web written by José María Estrade Nieto and published by ANAYA MULTIMEDIA. This book was released on 2020-03-05 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING DIGITAL. MOBILE MARKETING, SEO Y ANALÍTICA WEB. EDICIÓN 2020 ¿Por qué centrarse en el Marketing Digital? ¡Porque lo ha cambiado todo! El Marketing Digital está más de moda que nunca, el aumento de servicios digitales ha crecido de forma exponencial. ¡Somos digitales! La competencia gana experiencia con rapidez y usa técnicas de lo más variopintas para generar tráfico, viralizar contenido en redes o aumentar su autoridad en Internet para así conseguir llegar a un mayor número de potenciales clientes. Escrito con un lenguaje sencillo y totalmente orientado a la práctica, esta nueva edición cuenta con todas las novedades, tendencias actuales y aplicaciones esenciales para que aprendas rápidamente todo lo necesario para poder ser relevantes en el hipercompetitivo mercado digital. En esta obra te acompañaremos en un recorrido por los conceptos y las técnicas más importantes del Marketing Digital, profundizando con ejemplos prácticos. Posicionamiento en buscadores (SEO), analítica Web, el mercado móvil, las redes sociales y el vídeo marketing son solo algunos de los aspectos que abarca este libro. ¿Estás preparado para convertirte en un experto en Marketing Digital?

Between what we say and what we think: Where is mediatization?

Author : Jairo Ferreira
Publisher : FACOS-UFSM
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4./5 ( download)

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Book Synopsis Between what we say and what we think: Where is mediatization? by : Jairo Ferreira

Download or read book Between what we say and what we think: Where is mediatization? written by Jairo Ferreira and published by FACOS-UFSM. This book was released on 2018-12-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Content Chemistry

Author : Andy Crestodina
Publisher :
ISBN 13 : 9780988336407
Total Pages : 0 pages
Book Rating : 4.3/5 (364 download)

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Book Synopsis Content Chemistry by : Andy Crestodina

Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

bookdown

Author : Yihui Xie
Publisher : CRC Press
ISBN 13 : 1351792601
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis bookdown by : Yihui Xie

Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

Digitizing the News

Author : Pablo J. Boczkowski
Publisher : MIT Press
ISBN 13 : 9780262524391
Total Pages : 260 pages
Book Rating : 4.5/5 (243 download)

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Book Synopsis Digitizing the News by : Pablo J. Boczkowski

Download or read book Digitizing the News written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.

Learning How to Learn

Author : Barbara Oakley, PhD
Publisher : Penguin
ISBN 13 : 052550446X
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Learning How to Learn by : Barbara Oakley, PhD

Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.

Banana: Genomics and Transgenic Approaches for Genetic Improvement

Author : Sukhada Mohandas
Publisher : Springer
ISBN 13 : 9811015856
Total Pages : 345 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Banana: Genomics and Transgenic Approaches for Genetic Improvement by : Sukhada Mohandas

Download or read book Banana: Genomics and Transgenic Approaches for Genetic Improvement written by Sukhada Mohandas and published by Springer. This book was released on 2016-09-08 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bananas and plantains are among the most important food and cash crops in the world. They are cultivated in more than 135 countries, across the tropics and subtropics, with an annual global production of ca. 130 million metric tonnes. Though bananas are one of the most important components of food security in many developing countries, banana production is threatened by both abiotic and biotic stresses. These include a wide range of diseases and pests, such as bunchy top virus, burrowing nematodes, black Sigatoka or black leaf streak, Fusarium wilt, etc. In recent years, considerable progress has been made and several biotechnological and genomic tools have been employed to help understand and unravel the mysterious banana genome. Molecular and genomic studies have helped to decipher the Musa genome and its evolution. Genetic linkage map and whole genome sequencing of both Musa acuminata and Musa balbisiana (progenitors of cultivated banana) have completely changed the way of thinking and the approach on banana crop improvement. Whole-genome sequencing has helped to improve the selection of quantitative traits such as yield, as well as the selection of optimal parents for developing required hybrids in breeding programs. Gene isolation and the analysis of mutants have helped in the characterization of genes of agronomic value and the associated regulatory sequences. With the advent of molecular markers and new statistical tools, it is now possible to measure the diversity, identify genes and useful alleles linked to important agronomic traits. Further these alleles can be incorporated into cultivars through marker assisted selection or through transgenic approach. Transgenic approaches are potential tools for direct transfer of these genes into popular cultivars, which are generally not amenable for conventional breeding techniques, in specific with crops such as bananas which are sterile, triploid and heterozygous thereby making it difficult to reconstruct the recurrent genotypes in banana. Transgenic techniques thus have helped overcome the difficulty of working with sterile, triploid banana crop. In the last five years, enormous amount of new information and techniques have been generated for banana. A comprehensive book entitled “Banana: Genomics and Transgenic Approaches for Genetic improvement” on banana genomics, latest transgenic technologies and tools available for improved crop development in banana will address all these requirements.

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Accessible Tourism

Author : Dimitrios Buhalis
Publisher : Channel View Publications
ISBN 13 : 1845411609
Total Pages : 337 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Accessible Tourism by : Dimitrios Buhalis

Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales

Participatory Journalism

Author : Jane B. Singer
Publisher : John Wiley & Sons
ISBN 13 : 1444340727
Total Pages : 242 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Participatory Journalism by : Jane B. Singer

Download or read book Participatory Journalism written by Jane B. Singer and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who makes the news in a digital age? Participatory Journalism offers fascinating insights into how journalists in Western democracies are thinking about, and dealing with, the inclusion of content produced and published by the public. A timely look at digital news, the changes it is bringing for journalists and an industry in crisis Original data throughout, in the form of in-depth interviews with dozens of journalists at leading news organizations in ten Western democracies Provides a unique model of the news-making process and its openness to user participation in five stages Gives a first-hand look at the workings and challenges of online journalism on a global scale, through data that has been seamlessly combined so that each chapter presents the views of journalists in many nations, highlighting both similarities and differences, both national and individual

Location-Based Marketing

Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1786305801
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Knowledge-Based Process Planning for Construction and Manufacturing

Author : Carlos Zozaya-Gorostiza
Publisher : Elsevier
ISBN 13 : 0323156088
Total Pages : 320 pages
Book Rating : 4.3/5 (231 download)

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Book Synopsis Knowledge-Based Process Planning for Construction and Manufacturing by : Carlos Zozaya-Gorostiza

Download or read book Knowledge-Based Process Planning for Construction and Manufacturing written by Carlos Zozaya-Gorostiza and published by Elsevier. This book was released on 2012-12-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge-Based Process Planning for Construction and Manufacturing describes a knowledge-based system architecture that is used to develop process planning systems called PLANEX. This book explains that PLANEX is a domain-independent, knowledge-based process planning system architecture. Starting from a description of the physical artifact to be constructed or manufactured, PLANEX generates the set of activities used to create the artifact. These activities, with their required resources, are linked into a process planning network which can be used in project scheduling or management. This text also reviews the concepts, requirements, and resulting architecture of PLANEX, including detailed descriptions of applications of the system in construction and manufacturing. This publication is recommended to engineers, architects, and specialists interested in construction and manufacturing process planning.

Designing Software Architectures

Author : Humberto Cervantes
Publisher : Addison-Wesley Professional
ISBN 13 : 0134390830
Total Pages : 347 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Designing Software Architectures by : Humberto Cervantes

Download or read book Designing Software Architectures written by Humberto Cervantes and published by Addison-Wesley Professional. This book was released on 2016-04-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Software Architectures will teach you how to design any software architecture in a systematic, predictable, repeatable, and cost-effective way. This book introduces a practical methodology for architecture design that any professional software engineer can use, provides structured methods supported by reusable chunks of design knowledge, and includes rich case studies that demonstrate how to use the methods. Using realistic examples, you’ll master the powerful new version of the proven Attribute-Driven Design (ADD) 3.0 method and will learn how to use it to address key drivers, including quality attributes, such as modifiability, usability, and availability, along with functional requirements and architectural concerns. Drawing on their extensive experience, Humberto Cervantes and Rick Kazman guide you through crafting practical designs that support the full software life cycle, from requirements to maintenance and evolution. You’ll learn how to successfully integrate design in your organizational context, and how to design systems that will be built with agile methods. Comprehensive coverage includes Understanding what architecture design involves, and where it fits in the full software development life cycle Mastering core design concepts, principles, and processes Understanding how to perform the steps of the ADD method Scaling design and analysis up or down, including design for pre-sale processes or lightweight architecture reviews Recognizing and optimizing critical relationships between analysis and design Utilizing proven, reusable design primitives and adapting them to specific problems and contexts Solving design problems in new domains, such as cloud, mobile, or big data

The American Journalist in the 1990s

Author : David Hugh Weaver
Publisher : Psychology Press
ISBN 13 : 9780805821369
Total Pages : 348 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis The American Journalist in the 1990s by : David Hugh Weaver

Download or read book The American Journalist in the 1990s written by David Hugh Weaver and published by Psychology Press. This book was released on 1996 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Gender-Sensitive Indicators for Media: Framework of indicators to gauge gender sensitivity in media operations and content

Author : UNESCO
Publisher : UNESCO
ISBN 13 : 9230011010
Total Pages : 185 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis Gender-Sensitive Indicators for Media: Framework of indicators to gauge gender sensitivity in media operations and content by : UNESCO

Download or read book Gender-Sensitive Indicators for Media: Framework of indicators to gauge gender sensitivity in media operations and content written by UNESCO and published by UNESCO. This book was released on 2012-01-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What is Digital Journalism Studies?

Author : Steen Steensen
Publisher : Routledge
ISBN 13 : 0429535201
Total Pages : 170 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis What is Digital Journalism Studies? by : Steen Steensen

Download or read book What is Digital Journalism Studies? written by Steen Steensen and published by Routledge. This book was released on 2020-07-21 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Digital Journalism Studies? delves into the technologies, platforms, and audience relations that constitute digital journalism studies’ central objects of study, outlining its principal theories, the research methods being developed, its normative underpinnings, and possible futures for the academic field. The book argues that digital journalism studies is much more than the study of journalism produced, distributed, and consumed with the aid of digital technologies. Rather, the scholarly field of digital journalism studies is built on questions that disrupt much of what previously was taken for granted concerning media, journalism, and public spheres, asking questions like: What is a news organisation? To what degree has news become separated from journalism? What roles do platform companies and emerging technologies play in the production, distribution, and consumption of news and journalism? The book reviews the research into these questions and argues that digital journalism studies constitutes a cross-disciplinary field that does not focus on journalism solely from the traditions of journalism studies, but is open to research from and conversations with related fields. This is a timely overview of an increasingly prominent field of media studies that will be of particular interest to academics, researchers, and students of journalism and communication.