Marketing Differences Between Traditional Airlines And Low Cost Airlines In Europe

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Marketing Differences Between Traditional Airlines and Low-cost Airlines in Europe

Author : Nils Kernchen
Publisher : GRIN Verlag
ISBN 13 : 3638726843
Total Pages : 64 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Marketing Differences Between Traditional Airlines and Low-cost Airlines in Europe by : Nils Kernchen

Download or read book Marketing Differences Between Traditional Airlines and Low-cost Airlines in Europe written by Nils Kernchen and published by GRIN Verlag. This book was released on 2007-08 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, ESG Management School, Paris, 33 entries in the bibliography, language: English, abstract: European Media is writing daily articles about the situation of the European airline business. The European airline market is, at the moment, with all the important changes and actual turbulences, the most dynamic industry sector. Some of these changes are: The creation of new low-cost airlines in Europe, like Germanwings (Germany), Volareweb (Italy), and Sky Europe (Slovakia); The disappearance and bankruptcy of airlines, such as V-Bird (Netherlands) and Swissair; Air France merges with KLM to become the worlds biggest airline group; A significant increase of purchases of airplanes by Arabic airlines. This thesis focuses on the low-cost airlines, which arrived in Europe during the last 10 years and changed micro and macro environment of the airline business. Low-cost airlines like Ryanair and EasyJet make big profits while Alitalia, British Airways, Air France, and Lufthansa are having enormous problems. The general opinion is that low-cost airlines are successful because of its lower cost in production, and therefore of its lower price they can offer to the customers. The thesis will show that the cost factor is not the only reason for the success of low-cost airlines: "Being cheap is not enough" The objective of the thesis is to find other reasons which explain the success of low-cost airlines by analysing the marketing development of European low-cost airlines with its strategies, positioning, customer satisfaction etc. Of special interest: The question how the low-cost trend changes the marketing and the behaviour of the traditional airlines and how do the customers react. As reaction to this trend the traditional airlines are reducing at the moment costs in salary, distribution, maintenance etc. to survive. Th

The Airline Industry

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1846630126
Total Pages : 53 pages
Book Rating : 4.8/5 (466 download)

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Book Synopsis The Airline Industry by :

Download or read book The Airline Industry written by and published by Emerald Group Publishing. This book was released on 2006 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.

Handbook of Low Cost Airlines

Author : Sven Gross
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503100811
Total Pages : 324 pages
Book Rating : 4.1/5 (8 download)

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Book Synopsis Handbook of Low Cost Airlines by : Sven Gross

Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Airline Industry

Author : Alessandro Cento
Publisher : Springer Science & Business Media
ISBN 13 : 3790820881
Total Pages : 189 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis The Airline Industry by : Alessandro Cento

Download or read book The Airline Industry written by Alessandro Cento and published by Springer Science & Business Media. This book was released on 2008-10-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debate on the future of the aviation sector and the viability of its traditional business practices is the core of this book. The liberalization of the EU market in the 1990s has radically modi?ed the competitive environment and the nature of airline competition. Furthermore, the new millennium began with terrorist attacks, epidemics, trade globalization, and the rise of oil prices, all of which combined to push the industry into a “perfect storm”. Airline industry pro?tability has been an elusive goal for several decades and the recent events has only accentuated existing weaknesses. The main concern of ind- try observers is whether the airline business model, successful during the 1980s and 1990s, is now sustainable in a market crowded by low-cost carriers. The airlines that will respond rapidly and determinedly to increase pressure to restructure, conso- date and segment the industry will achieve competitive advantages. In this context, the present study aims to model the new conduct of the ‘legacy’ carriers in a new liberalized European market in terms of network and pricing competition with l- cost carriers and competitive reaction to the global economic crises.

Deregulation and the Airline Business in Europe

Author : Sean Barrett
Publisher : Routledge
ISBN 13 : 1134062893
Total Pages : 361 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Deregulation and the Airline Business in Europe by : Sean Barrett

Download or read book Deregulation and the Airline Business in Europe written by Sean Barrett and published by Routledge. This book was released on 2009-05-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost 117 million passengers flew on Europe's low cost airlines in 2006. This statistic would have seemed beyond belief in the mid-1980s when air transport was a heavily regulated sphere. This book examines the deregulation which has taken place since then and in particular looks at the single most important reprurcussion of the deregulation of Europe's skies - the rise of the low cost airline. Sean Barret has been involved in the debates surrounding this right from the start and is well placed to provide a scholarly study of the issue. The book spends much time looking at the success of Ryanair in this period - this provides the perfect case study given the dominant role that the company has taken up over recent years.

European Air Traffic Management

Author : Andrew Cook
Publisher : Routledge
ISBN 13 : 1351938835
Total Pages : 280 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis European Air Traffic Management by : Andrew Cook

Download or read book European Air Traffic Management written by Andrew Cook and published by Routledge. This book was released on 2016-12-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Air Traffic Management: Principles, Practice and Research is a single source of reference on the key subject areas of air traffic management in Europe. It brings together material that was previously unobtainable, hidden within technical documents or dispersed across disparate sources. With a broad cross-section of contributors from across the industry and academia, the book offers an effective treatment of the key issues in current, and developing, European ATM. It explains the principles of air traffic management and its practical workings, bridging the academic and operational worlds to give an insight into this evolving field, with a number of fresh perspectives brought to the text. On-going research and developments are closely integrated into the themes, demonstrating the likely directions of future ATM in Europe and the challenges it will face. It is anticipated that many readers will already have expertise in one or more of the chapters’ subject matter, but wish to develop a further understanding of the areas covered in others, taking advantage of the many thematic and operational links which have been illustrated. The book will appeal to both aviation academics and practitioners, equally for those whose area of expertise is outside ATM but want a clearly elucidated source of reference, as to those wishing to broaden existing knowledge.

Supply Chain Strategies

Author : Tony Hines
Publisher : Taylor & Francis
ISBN 13 : 100383731X
Total Pages : 542 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Supply Chain Strategies by : Tony Hines

Download or read book Supply Chain Strategies written by Tony Hines and published by Taylor & Francis. This book was released on 2024-02-19 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines’ text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to develop effective strategies for managing the supply chain. The third edition of Tony Hines’ successful textbook integrates thoroughly updated international cases to demonstrate how strategic thinking and SCM play out in the real world, and contains a host of useful pedagogy to reinforce learning, including learning outcomes for each chapter, discussion questions and a handy glossary. New to this edition are chapters discussing supply chain risk, procurement strategies and supply chain futures. This book is ideal for courses on supply chain management – especially those that require a strategic element.

Applied Strategic Marketing

Author : Karel Jan Alsem
Publisher : Routledge
ISBN 13 : 0429823363
Total Pages : 519 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Applied Strategic Marketing by : Karel Jan Alsem

Download or read book Applied Strategic Marketing written by Karel Jan Alsem and published by Routledge. This book was released on 2019-03-08 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

EU Law on State Aid to Airlines

Author : Magnus Schmauch
Publisher : Lexxion Verlagsgesellschaft
ISBN 13 : 3869652101
Total Pages : 378 pages
Book Rating : 4.8/5 (696 download)

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Book Synopsis EU Law on State Aid to Airlines by : Magnus Schmauch

Download or read book EU Law on State Aid to Airlines written by Magnus Schmauch and published by Lexxion Verlagsgesellschaft. This book was released on 2012 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: State intervention in air transport is omnipresent. Airlines, in particular, are major beneficiaries of State aid. This book provides a comprehensive analysis of the law regulating State aids to airlines, which includes sections on Articles 107 TFEU and 108 TFEU as well as an overview of legal issues raised by air transport and competition in the EU, in particular deregulation and its consequences. EU Law on State Aid to Airlines follows a multi-disciplinary approach by relying on the fundamental concepts of economics and policy analysis. This approach allows grasping the wider implications of this sector's issues for the field of State Aid, in particular in the light of the 'more economic approach' and the 'balancing test'. Furthermore, additional perspective is given on State aid law in the air transport sector through comparative analyses of regulations in the United States and Switzerland and outlooks on international relations. Finally, the book presents a number of recent Commission decisions with a dramatic importance for the air transport, with the opening of formal investigation procedures regarding alleged State aid to low-cost airlines operating from regional airports all over Europe. Magnus Schmauch is Legal Secretary at the EFTA Court in the Chambers of judge Pall Hreinsson. Previous experience includes four years as a lawyer at the Court of Justice of the European Union. He has published a large number of articles on State aid and other fields of EU law and teaches on EU law and fundamental rights at the University of Lund, Sweden.

The Economics of Tourism Destinations

Author : Guido Candela
Publisher : Springer Science & Business Media
ISBN 13 : 3642208746
Total Pages : 626 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis The Economics of Tourism Destinations by : Guido Candela

Download or read book The Economics of Tourism Destinations written by Guido Candela and published by Springer Science & Business Media. This book was released on 2012-09-11 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union’s GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities and public goods. The economic issues studied in the book are approached both intuitively, largely using examples and case studies, and formally, with mathematical formalizations in text boxes.

Air Transport in the 21st Century

Author : Dr George Williams
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486737
Total Pages : 508 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Air Transport in the 21st Century by : Dr George Williams

Download or read book Air Transport in the 21st Century written by Dr George Williams and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.

Air Transport - A Tourism Perspective

Author : Anne Graham
Publisher : Elsevier
ISBN 13 : 0128128577
Total Pages : 276 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Air Transport - A Tourism Perspective by : Anne Graham

Download or read book Air Transport - A Tourism Perspective written by Anne Graham and published by Elsevier. This book was released on 2019-02-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more.

Communication, Leadership and Trust in Organizations

Author : Joanna Paliszkiewicz
Publisher : Taylor & Francis
ISBN 13 : 1000968898
Total Pages : 228 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Communication, Leadership and Trust in Organizations by : Joanna Paliszkiewicz

Download or read book Communication, Leadership and Trust in Organizations written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2023-10-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.

AQA A-level Economics Student Guide 3: Individuals, firms, markets and market failure

Author : Ray Powell
Publisher : Philip Allan
ISBN 13 : 1471856771
Total Pages : 220 pages
Book Rating : 4.4/5 (718 download)

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Book Synopsis AQA A-level Economics Student Guide 3: Individuals, firms, markets and market failure by : Ray Powell

Download or read book AQA A-level Economics Student Guide 3: Individuals, firms, markets and market failure written by Ray Powell and published by Philip Allan. This book was released on 2016-09-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: AQA Level: AS/A-level Subject: Economics Reinforce students' understanding throughout the course. Clear topic summaries with sample questions and answers will help to improve exam technique to achieve higher grades. Written by experienced authors Ray and James Powell, this Student Guide for Economics focuses on individual economic decision-making, market failure and government intervention in markets. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can: - Identify key content for the exams with our concise summary of topics - Find out what examiners are looking for with our Questions and Answers section - Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout - Reinforce their learning with bullet-list summaries at the end of each section

Airline Competition: Deregulation's Mixed Legacy

Author : George Williams
Publisher : Taylor & Francis
ISBN 13 : 1351959786
Total Pages : 189 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Airline Competition: Deregulation's Mixed Legacy by : George Williams

Download or read book Airline Competition: Deregulation's Mixed Legacy written by George Williams and published by Taylor & Francis. This book was released on 2017-07-05 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on deregulation’s legacy, globalization in a bilateral world and breaking the link between nationality and airlines.

Managing a Tour Operating Business

Author : Shepherd Nyaruwata
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527581535
Total Pages : 225 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Managing a Tour Operating Business by : Shepherd Nyaruwata

Download or read book Managing a Tour Operating Business written by Shepherd Nyaruwata and published by Cambridge Scholars Publishing. This book was released on 2022-03-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides knowledge of, and insights into, the nature and characteristics of the global tour operations business. It highlights the role played by tour operators in developing tourism in both developed and developing countries, and offers critical analysis of how the growth of information communication technologies has influenced the adoption of new business models by tour operators. The text also provides useful case studies drawn from Europe, Africa and the United States of America, which will assist the reader to understand how the industry has evolved. It further highlights the challenges being faced by tour operators in developing countries, and offers a business model that will assist them in retaining future business sustainability.

Low Cost Carriers

Author : Stephen Ison
Publisher : Routledge
ISBN 13 : 135155963X
Total Pages : 416 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Low Cost Carriers by : Stephen Ison

Download or read book Low Cost Carriers written by Stephen Ison and published by Routledge. This book was released on 2017-07-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories.