Marketing Demystified

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Marketing Demystified

Author : Donna Anselmo
Publisher : McGraw Hill Professional
ISBN 13 : 0071737189
Total Pages : 401 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Marketing Demystified by : Donna Anselmo

Download or read book Marketing Demystified written by Donna Anselmo and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Book Marketing Demystified

Author : Bruce T. Batchelor
Publisher : Agio Publishing House
ISBN 13 : 1897435002
Total Pages : 181 pages
Book Rating : 4.8/5 (974 download)

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Book Synopsis Book Marketing Demystified by : Bruce T. Batchelor

Download or read book Book Marketing Demystified written by Bruce T. Batchelor and published by Agio Publishing House. This book was released on 2007-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.

Digital Marketing Demystified

Author : Kashif Ahmed
Publisher : Kashif Ahmed
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Demystified by : Kashif Ahmed

Download or read book Digital Marketing Demystified written by Kashif Ahmed and published by Kashif Ahmed. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital marketing, staying ahead is crucial. "Digital Marketing Demystified: Boost Your Online Presence" is your comprehensive guide to navigating the complex world of online marketing strategies and techniques. From search engine optimization (SEO) to social media marketing, this book equips you with the knowledge and tools necessary to effectively promote your brand and increase your online visibility. This book offers practical insights and actionable advice tailored to both beginners and seasoned professionals. Whether you're a small business owner looking to expand your online reach or a marketing professional aiming to sharpen your skills, "Digital Marketing Demystified" provides you with the strategies and tactics needed to succeed in today's competitive digital landscape. Key Topics Covered: 1. Search Engine Optimization (SEO) 2. Social Media Marketing 3. Content Marketing 4. Email Marketing 5. Pay-Per-Click (PPC) Advertising 6. Conversion Rate Optimization (CRO) 7. Online Reputation Management 8. Influencer Marketing 9. Mobile Marketing 10. Analytics and Data-driven Marketing

Digital Marketing Demystified

Author : Manoj Dole
Publisher : Manoj Dole
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Demystified by : Manoj Dole

Download or read book Digital Marketing Demystified written by Manoj Dole and published by Manoj Dole. This book was released on with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is about today's digital age, the term "digital marketing" is thrown around quite frequently, but what exactly does it mean? Simply put, digital marketing refers to the use of digital channels such as websites, social media, email, search engines, and mobile apps to promote products or services. It is a strategic approach to reaching and engaging with a target audience online.

Digital Marketing Demystified: A Beginner's Guide to Social Media Success

Author : Hannibal Wayne
Publisher : Hannibal Wayne
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Demystified: A Beginner's Guide to Social Media Success by : Hannibal Wayne

Download or read book Digital Marketing Demystified: A Beginner's Guide to Social Media Success written by Hannibal Wayne and published by Hannibal Wayne. This book was released on 2024-04-17 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success? This book is your adventure guide! Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you with the essential tools to: Craft captivating content that stops the scroll and sparks engagement Build a thriving social media community that becomes your biggest cheerleader Harness the power of data analytics to optimize your strategy and achieve real results Stay ahead of the curve with the latest trends and tactics Whether you're a seasoned entrepreneur or a complete social media newbie, this book offers a clear roadmap to achieving your goals. Stop feeling overwhelmed and start making a genuine impact! Download your copy today and embark on your social media conquest!

Web Analytics Demystified

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.3/5 (584 download)

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Book Synopsis Web Analytics Demystified by : Eric T. Peterson

Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition Demystified

Author : Bruce C. Greenwald
Publisher : Penguin
ISBN 13 : 1101218436
Total Pages : 651 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Competition Demystified by : Bruce C. Greenwald

Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Business Valuation Demystified

Author : Edward Nelling
Publisher : McGraw Hill Professional
ISBN 13 : 0071759484
Total Pages : 225 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Business Valuation Demystified by : Edward Nelling

Download or read book Business Valuation Demystified written by Edward Nelling and published by McGraw Hill Professional. This book was released on 2011-02-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Priceless business valuation methods made easy! Business valuation is one of the toughest classes in any business curriculum. And it's one of the most important. Master this critical topic, and you've removed a major obstacle standing between you and a 4.0, and taken a major step toward a successful career in business. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides all the skills you need to determine a company's worth--easily and accurately. Business Valuation DeMYSTiFieD offers expert insight from both buyers' and sellers' points of view and provides examples and exercises illustrating the concepts driving the practices. This fast and easy guide features: In-depth coverage of the three main methods of valuing businesses: discounted cash flow, price multiple, and liquidation Easy-to-understand descriptions of financial ratios Tools and techniques for deciphering valuation reports, financial statements, and guidelines for specific businesses Chapter-ending practice exercises and a quiz for testing and reinforcing what you've learned Simple enough for a beginner but challenging enough for a more advanced student, Business Valuation DeMYSTiFieD is your shortcut to building a solid foundation in this critical business topic.

Business Statistics Demystified

Author : Steven M. Kemp
Publisher : McGraw Hill Professional
ISBN 13 : 0071471073
Total Pages : 399 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Business Statistics Demystified by : Steven M. Kemp

Download or read book Business Statistics Demystified written by Steven M. Kemp and published by McGraw Hill Professional. This book was released on 2004-07-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say goodbye to dry presentations, grueling formulas, and abstract theories that would put Einstein to sleep -- now there's an easier way to master the disciplines you really need to know. McGraw-Hill's Demystified Series teaches complex subjects in a unique, easy-to-absorb manner, and is perfect for users without formal training or unlimited time. They're also the most time-efficient, interestingly written "brush-ups" you can find. Organized as self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and even final exams. You'll be able to learn more in less time, evaluate your areas of strength and weakness and reinforce your knowledge and confidence. This self-teaching guide brings business statistics down to an understandable level, using practical examples. Coverage includes: probability, analysis of variance, designed experiments, preparing statistical reports, basic statistical procedures, and much more.

Sales Management

Author : Robert J. Calvin
Publisher : McGraw Hill Professional
ISBN 13 : 9780071442299
Total Pages : 270 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Sales Management by : Robert J. Calvin

Download or read book Sales Management written by Robert J. Calvin and published by McGraw Hill Professional. This book was released on 2004-03-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MCGRAW-HILL EXECUTIVE MBA SERIES "Executive education is suddenly every CEO's favorite strategic weapon." --BusinessWeek Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.

Business Intelligence Demystified

Author : Anoop Kumar V K
Publisher : BPB Publications
ISBN 13 : 9391030084
Total Pages : 343 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Intelligence Demystified by : Anoop Kumar V K

Download or read book Business Intelligence Demystified written by Anoop Kumar V K and published by BPB Publications. This book was released on 2021-09-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI

ASVAB DeMYSTiFieD

Author : Cynthia Knable
Publisher : McGraw Hill Professional
ISBN 13 : 0071778365
Total Pages : 347 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis ASVAB DeMYSTiFieD by : Cynthia Knable

Download or read book ASVAB DeMYSTiFieD written by Cynthia Knable and published by McGraw Hill Professional. This book was released on 2012-10-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, step-by-step approach for fast and fun mastery of ASVAB ASVAB DeMYSTiFieD takes the mystery out of studying for the ASVAB by walking you step-by-step through the fundamentals of the subject. Following the easy-to-use the book helps you build the skills you need to prepare for the test. Get your desired score with Instructional materials in short, easy-to-handle chunks Sample practice tests with complete answer explanations Review sections of the Reading and Math skills Tips and strategies for mastering every question type Extra help and practice with every concept topic tested on the ASVAB "Letter to the Student" that touts the DeMYSTiFieD brand and highlights the series benefits Chapter-opening objectives that gives insight into what you are going to learn in each step Questions at the end of every chapter that reinforce your learning and pinpoint your weaknesses "Still Struggling?" icons that offer specific recommendations for those difficult subtopics A final exam for overall self-assessment

Creative Writing DeMYSTiFied

Author : Sheila Bender
Publisher : McGraw Hill Professional
ISBN 13 : 0071737006
Total Pages : 257 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Creative Writing DeMYSTiFied by : Sheila Bender

Download or read book Creative Writing DeMYSTiFied written by Sheila Bender and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether for high school, college or pleasure creative writing, you need to know the basic elements of the craft. Creative Writing DeMYSTiFieD gives you helpful suggestions for evaluating your work for freshness and originality and offers scores of exercises, techniques, samples and websites to access more. The book introduces you to general creative writing terms and craft as well as genre specific terms and craft elements. Creative Writing DeMYSTiFieD lets you work at your own pace and provides: -An overview of the creative writing field today and its history -Insights from top writers in the creative writing subgenres -Exercises by professionals in all the subgenres -Answers to questions creative writers have -Resources for revising and finishing your work

Intermediate Accounting DeMYSTiFieD

Author : Geri B. Wink
Publisher : McGraw Hill Professional
ISBN 13 : 0071738843
Total Pages : 403 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Intermediate Accounting DeMYSTiFieD by : Geri B. Wink

Download or read book Intermediate Accounting DeMYSTiFieD written by Geri B. Wink and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting as easy as 1-2-3! Do you know the difference between FIFO and LIFO? Can you use the word dilutive in a sentence? Does the phrase "amortization of bond premiums" mean anything to you? No one said the journey to becoming a CPA is easy--but with Intermediate Accounting DeMYSTiFieD as your travel companion, you're guaranteed a smooth ride. An easy-to-use self-teaching guide that reviews and expands upon core Generally Accepted Accounting Principles (GAAP), Intermediate Accounting DeMYSTiFieD covers everything you need to ace your exams and take a big step toward the career of your dreams. The book provides a fresh review of all the basics, so you can easily glide into more advanced principles. You'll learn how to generate accurate and reliable financial statements, maintain proper internal controls within a company, and locate international accounting standards. This fast and easy guide offers: Tactics for maintaining solid internal controls within a business Strategies for creating accurate financial statements Techniques for overcoming common accounting errors Quizzes and a final exam for gauging what you've learned Tips and examples for mastering more advanced accounting theories Simple enough for a novice but challenging enough for a veteran CPA, Intermediate Accounting DeMYSTiFieD is a shortcut to decoding key accounting concepts and principles.

Financial Accounting DeMYSTiFieD

Author : Leonard Eugene Berry
Publisher : McGraw Hill Professional
ISBN 13 : 0071741976
Total Pages : 321 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Financial Accounting DeMYSTiFieD by : Leonard Eugene Berry

Download or read book Financial Accounting DeMYSTiFieD written by Leonard Eugene Berry and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple solution to complex accounting You don't need a genius IQ to ace your financial accounting curriculum. The only prerequisites are a little discipline and a comprehensive tutorial devoid of confusing jargon. Financial Accounting DeMYSTiFieD presents all the concepts and skills you need, in a language you understand. Designed to let you learn at your own pace, it explains all the rules for preparing and reporting accounting information to parties outside an organization. Then, you'll get details on basic financial accounting concepts, valuing inventories, accounting methods, stockholder's equity, receivables, and more. Featuring end-of-chapter quizzes and a final exam, Financial Accounting DeMYSTiFieD teaches you the ins and outs of financial accounting in no time at all! This fast and easy guide offers: Expert coverage of financial statements, cash and short-term investments, receivables, cash flows, liabilities Tips, techniques, and insights that drive home key financial accounting principles and theories Hundreds of worked-out examples, chapter-ending quizzes, and a final exam to reinforce learning and pinpoint weaknesses Specific recommendations if you're having difficulty with certain subtopics Simple enough for a beginner, but challenging enough for an advanced student, Financial Accounting DeMYSTiFieD is a shortcut to developing a working knowledge of accounting practices.

Options DeMYSTiFieD, Second Edition

Author : Thomas A. McCafferty
Publisher : McGraw Hill Professional
ISBN 13 : 0071751017
Total Pages : 290 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Options DeMYSTiFieD, Second Edition by : Thomas A. McCafferty

Download or read book Options DeMYSTiFieD, Second Edition written by Thomas A. McCafferty and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In good times and bad, you need to know your OPTIONS Market volatility is at a record high, which has investors running scared. You don't have to be one of them. Whether your goal is to protect your money in a downturn or profit handsomely from an upturn, trading options is the answer. Options DeMYSTiFieD reveals why today’s smartest investors rely on the versatility of the options marketplace--and how you can, too! With its quick, snappy explanations and easy-to-understand examples, it provides the knowledge you need to start trading options like a pro in no time. Chapterending quizzes and a final exam round out Options DeMYSTiFieD into a comprehensive self-teaching guide that allows you to learn at your own pace. This fast and easy guide has everything you need to: Protect your investments from market downturns--even those in your IRA or 401(k) Increase income from stocks you already own Multiply the leverage you have in the market to max out your profits Manage the risk of investing without decreasing profit potential Engage in more complex trading, such as covered calls, spreads, straddles, and hedges Simple enough for a beginner but challenging enough for an advanced trader, Options DeMYSTiFieD has what you need to build a solid foundation in options trading.

Investing DeMYSTiFieD, Second Edition

Author : Paul Lim
Publisher : McGraw Hill Professional
ISBN 13 : 0071751009
Total Pages : 403 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Investing DeMYSTiFieD, Second Edition by : Paul Lim

Download or read book Investing DeMYSTiFieD, Second Edition written by Paul Lim and published by McGraw Hill Professional. This book was released on 2010-12-10 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start building a rock-solid portfolio with as little as $500! Do you think cash vehicle is another phrase for "expensive car"? Would you know a hybrid investment if you saw one? Does T-bill mean anything to you? The world of investing is a complex (and sometimes scary) place. Fortunately, you have a knowledgeable tour guide that speaks a language you understand! Investing DeMYSTiFieD, Second Edition, untanglesan otherwise perplexing topic, making it easier than ever to invest like a veteran! Outlining step-by-step techniques for making the most of your money while keeping it out of harm’s way, this self-teaching guide explains how to identify and take advantage of rich opportunities--from mutual funds to taxfree bonds to real estate. Market-proven tips and techniques, handy checklists, and chapter-ending quizzes help you build a solid foundation on thesubject at your own speed. This fast and easy guide helps you: Determine your investment personality to increase your success Protect your money from the next market downturn Boost returns while managing risk with the right allocation strategies Understand balance sheets, income statements, and other documents Generate greater returns from your 401(k), IRA, or other retirement account Simple enough for a novice but challenging enough for an experienced investor, Investing DeMYSTiFieD helps you put your money in the right places, whetheryou're looking to earn quick cash or build for the future.