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Marketing Della Distribuzione E Marketing Integrato
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Book Synopsis Marketing della distribuzione e marketing integrato. I casi Marks & Spencer e Benetton by : Edoardo Sabbadin
Download or read book Marketing della distribuzione e marketing integrato. I casi Marks & Spencer e Benetton written by Edoardo Sabbadin and published by . This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing della distribuzione e marketing integrato by :
Download or read book Marketing della distribuzione e marketing integrato written by and published by . This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Il Marketing Integrato Alla Vendita by : Simona Patera
Download or read book Il Marketing Integrato Alla Vendita written by Simona Patera and published by Bruno Editore. This book was released on 2022-12-20 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quanto sarebbe bello portare al successo la propria PMI (Piccola Media Impresa) rendendola competitiva anche nel mondo digitale? Non è forse questo il sogno di qualsiasi imprenditore al passo coi tempi? Una cosa è certa. La digitalizzazione ha rivoluzionato completamente il processo di vendita, cambiando il modo di interagire e di comprare beni e servizi. Il mercato ci obbliga oggi a un cambio di impostazione per non rischiare di rimanere indietro. Forse non lo sai ma fin troppo spesso, nel mercato, si incontrano imprese in cui Sales e Marketing lavorano come entità separate, arrivando a non comunicare neanche. Il bisogno di gestire e allineare la parte commerciale a quella del marketing su obiettivi comuni è quindi estremamente urgente. La domanda vera è: “Come fare per dar vita a questa autentica sinergia?”. Seminare conoscenza per una maggiore consapevolezza nell’adozione del digital marketing e guidare le imprese nella progettazione di processi marketing integrati alla vendita è possibile: tutto sta nel sapere come fare. In questo libro, ti mostrerò come applicare lo SMarketing (Sales+Marketing) alla tua realtà aziendale così da avere successo nel nuovo mondo digitalizzato. ALL’INTERNO DI QUESTO LIBRO SCOPRIRAI: Il segreto per stare al passo con le evoluzioni del marketing digitale. In che modo una PMI può affrontare in maniera efficace la sfida della digital transformation. Qual è la vera chiave del successo di un’impresa che vuole diventare la numero 1 del proprio settore grazie al digital marketing. In che modo la digitalizzazione ha rivoluzionato l’intero processo di vendita. L’importanza di allineare la parte marketing di un’impresa alla parte commerciale così da lavorare in maniera sinergica e non come entità separate. Smarketing: cos’è, in cosa consiste e in che modo permette di integrare il processo di marketing alla vendita di un prodotto o servizio. I passi chiave per costruire un piano strategico efficace. Outsourcing marketing: cos’è, in cosa consiste e perché può davvero fare la differenza in termini di produttività. …e molto altro ancora!
Book Synopsis The Fashion Business by : Dario Golizia
Download or read book The Fashion Business written by Dario Golizia and published by Routledge. This book was released on 2021-07-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Book Synopsis Branding and Sustainable Competitive Advantage: Building Virtual Presence by : Kapoor, Avinash
Download or read book Branding and Sustainable Competitive Advantage: Building Virtual Presence written by Kapoor, Avinash and published by IGI Global. This book was released on 2011-09-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Book Synopsis Market Entry and Operational Decision Making in East-West Business Relationships by : Jorma Larimo
Download or read book Market Entry and Operational Decision Making in East-West Business Relationships written by Jorma Larimo and published by Routledge. This book was released on 2013-04-03 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
Book Synopsis Vendere alla grande distribuzione. La strategia di vendita e di trade marketing by : Antonio Foglio
Download or read book Vendere alla grande distribuzione. La strategia di vendita e di trade marketing written by Antonio Foglio and published by FrancoAngeli. This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital marketing integrato. Strumenti, strategie e tecniche per aumentare le vendite by : Francesco De Nobili
Download or read book Digital marketing integrato. Strumenti, strategie e tecniche per aumentare le vendite written by Francesco De Nobili and published by Digital Marketing Pro. This book was released on 2018 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Arethuse 1/2 2015 written by and published by Società Editrice Esculapio. This book was released on 2015-07-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Book Synopsis Il marketing mix by : Morgane Kubicki
Download or read book Il marketing mix written by Morgane Kubicki and published by 50minutes.com. This book was released on 2023-01-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprendete gli elementi essenziali del marketing mix (noto anche come le 4 P) in soli 50 minuti con questo libro pratico e conciso. Il marketing mix comprende gli strumenti a disposizione degli addetti al marketing per sviluppare strategie di marketing efficienti e raggiungere i propri obiettivi nel mercato di riferimento. I quattro fattori chiave (prodotto, prezzo, luogo e promozione) consentono agli esperti di marketing di prendere decisioni più intelligenti per garantire il successo di un determinato bene, servizio o marchio. Questo libro fornisce un'introduzione pratica a ogni componente del marketing mix e consigli semplici per la sua applicazione alla pianificazione strategica. Presenta inoltre numerosi casi di studio, una discussione sulle potenziali insidie e un'introduzione ai modelli correlati, come le 7 P e le 4 C. Il marketing mix: Il marketing mix riunisce tutti gli strumenti a disposizione di un'azienda per aumentare le vendite. Le sue distintive "4 P" consentono agli utenti di prendere decisioni informate sulla politica di prodotto, sulla politica dei prezzi, sulla politica di distribuzione e sulla politica di comunicazione, al fine di attrarre i consumatori nel mercato di riferimento. Il modello è completo ma facile da implementare ed è ampiamente insegnato nelle scuole di economia e largamente utilizzato nella vita reale. In questo libro scoprirete come il marketing mix può essere utile, imparerete a prendere decisioni importanti in ciascuna delle quattro categorie e scoprirete come utilizzare questo approccio per testare la vostra strategia di marketing. Una chiara spiegazione dei vantaggi e dei potenziali svantaggi del metodo, la discussione di numerosi casi di studio e un'introduzione ai modelli correlati vi forniranno gli strumenti necessari per adattare l'approccio alla vostra situazione.
Book Synopsis Zooming-in on digital servitization by : Serena Galvani
Download or read book Zooming-in on digital servitization written by Serena Galvani and published by FrancoAngeli. This book was released on 2024-05-10T15:03:00+02:00 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1321
Book Synopsis Marketing and Customer Loyalty by : Mauro Cavallone
Download or read book Marketing and Customer Loyalty written by Mauro Cavallone and published by Springer. This book was released on 2017-05-10 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Book Synopsis Integrated Reporting by : Chiara Mio
Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Book Synopsis Sviluppo locale tra paesaggio e identità. L’esperienza dell’ecomuseo della Valle del Raganello Workshop del Master Eco-Polis: Civita, Italia, 2009. by : Massimo Zupi
Download or read book Sviluppo locale tra paesaggio e identità. L’esperienza dell’ecomuseo della Valle del Raganello Workshop del Master Eco-Polis: Civita, Italia, 2009. written by Massimo Zupi and published by Lulu.com. This book was released on 2012-12-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: A partire dal workshop del Master Eco-Polis, l ́opportunità di affrontare i temi dello sviluppo locale e del paesaggio, attraverso il comune denominatore dell ́identità.
Book Synopsis Dal merletto alla motocicletta by : Anty Pansera
Download or read book Dal merletto alla motocicletta written by Anty Pansera and published by . This book was released on 2002 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
