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Author :
Publisher :
ISBN 13 : 9788411841429
Total Pages : 0 pages
Book Rating : 4.8/5 (414 download)
Download or read book Marketing cultural written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9811520240
Total Pages : 701 pages
Book Rating : 4.8/5 (115 download)
Download or read book Advances in Tourism, Technology and Smart Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-25 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author : Lukasz Wroblewski
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832543783
Total Pages : 197 pages
Book Rating : 4.8/5 (325 download)
Download or read book Culture Management written by Lukasz Wroblewski and published by Logos Verlag Berlin GmbH. This book was released on 2017-01-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
Author : Amandeep Singh
Publisher : Business Science Reference
ISBN 13 : 9781668483121
Total Pages : 0 pages
Book Rating : 4.4/5 (831 download)
Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Amandeep Singh and published by Business Science Reference. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"--
Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Author : Bonita M. Kolb
Publisher :
ISBN 13 : 9780415626958
Total Pages : 190 pages
Book Rating : 4.6/5 (269 download)
Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by . This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision of the author's Marketing cultural organisations.
Author : Banff Centre. Cultural Resources Management Programs
Publisher : Banff, Alta. : Cultural Resources Management Programs, Banff Centre
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (157 download)
Download or read book A Guide to Marketing Cultural Resources written by Banff Centre. Cultural Resources Management Programs and published by Banff, Alta. : Cultural Resources Management Programs, Banff Centre. This book was released on 1973 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bonita M. Kolb
Publisher : Cengage Learning
ISBN 13 : 9781844802135
Total Pages : 0 pages
Book Rating : 4.8/5 (21 download)
Download or read book Marketing for Cultural Organisations written by Bonita M. Kolb and published by Cengage Learning. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and the positioning of their cultural product in a crowded marketplace."--Book jacket.
Author : Neil Harris
Publisher : University of Chicago Press
ISBN 13 : 9780226317588
Total Pages : 470 pages
Book Rating : 4.3/5 (175 download)
Download or read book Cultural Excursions written by Neil Harris and published by University of Chicago Press. This book was released on 1990-10-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected essays written over a period of fifteen years.
Author :
Publisher :
ISBN 13 : 9789811520259
Total Pages : 714 pages
Book Rating : 4.5/5 (22 download)
Download or read book Advances in Tourism, Technology and Smart Systems written by and published by . This book was released on 2020 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author : B.M. Kolb
Publisher :
ISBN 13 : 9781860762963
Total Pages : pages
Book Rating : 4.7/5 (629 download)
Download or read book Marketing Cultural Organisations written by B.M. Kolb and published by . This book was released on 2004-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tomasz Domański (marketing)
Publisher :
ISBN 13 : 9788380881501
Total Pages : 218 pages
Book Rating : 4.8/5 (815 download)
Download or read book The Role of Cultural Institutions and Events in the Marketing of Cities and Regions written by Tomasz Domański (marketing) and published by . This book was released on 2016 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1522597859
Total Pages : 267 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
