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Marketing Cultural Comunicacao Dirigida
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Book Synopsis Bibliographic Guide to Art and Architecture by : New York Public Library. Art and Architecture Division
Download or read book Bibliographic Guide to Art and Architecture written by New York Public Library. Art and Architecture Division and published by . This book was released on 1995 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Guide to Latin American, Caribbean, and U.S. Latino Made Film and Video by : Karen Ranucci
Download or read book A Guide to Latin American, Caribbean, and U.S. Latino Made Film and Video written by Karen Ranucci and published by . This book was released on 1998 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique directory helps educators, media users, and researchers locate over 400 films and videos made by Latin American and Latino film/video makers that are available in the United States. It provides descriptions of these works from a U.S. user's point of view.
Book Synopsis Segmentation in Social Marketing by : Timo Dietrich
Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Book Synopsis Comunicação aberta by : Gustavo Gomes de Matos
Download or read book Comunicação aberta written by Gustavo Gomes de Matos and published by Editora Manole. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
Book Synopsis Media and Migration by : Russell King
Download or read book Media and Migration written by Russell King and published by Routledge. This book was released on 2013-04-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples from a range of countries, this book illustrates how the media intervenes to affect the reception migrants receive, and how it stimulates prospective migrants to move.
Book Synopsis The Handbook of International Direct Marketing by : Adam Baines
Download or read book The Handbook of International Direct Marketing written by Adam Baines and published by . This book was released on 1996 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Jalapão by : Miguel Fernando von Behr
Download or read book Jalapão written by Miguel Fernando von Behr and published by . This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Integrated Marketing Communications by : Shimp
Download or read book Integrated Marketing Communications written by Shimp and published by . This book was released on 2013-12-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
Author :Francisco Bethencourt Publisher :European Expansion and Indigen ISBN 13 :9789004456723 Total Pages :284 pages Book Rating :4.4/5 (567 download)
Book Synopsis Gendering the Portuguese-speaking World by : Francisco Bethencourt
Download or read book Gendering the Portuguese-speaking World written by Francisco Bethencourt and published by European Expansion and Indigen. This book was released on 2021 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, 14 scholars from Belgium, Canada, Mozambique, Portugal, the US, and the UK examine the long-term cultural and social environment of sex definition in different continents. The study of medieval and early modern Portugal shows limited rights of women and patriarchal constraints. The impact on gender definition of Portuguese expansion in Africa, Asia, and the New World is analysed with the inclusion of local agency informing indigenous responses. Unstable constructions of masculinity, femininity, queer, homosexual, bisexual, and transgender identities and behaviours are placed in historical context. The use of language and literary representation are part of this research. Contributors are: Darlene Abreu-Ferreira, Vanda Anastácio, Francisco Bethencourt, Dorothée Boulanger, Rosa Maria dos Santos Capelão, Maria Judite Mário Chipenembe, Gily Coene, Philip J. Havik, Ben James, Anna M. Klobucka, Chia Longman, Amélia Polónia, Ana Maria S. Rodrigues, Isabel dos Guimarães Sá, Ana Cristina Santos, and João Silvestre"--
Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe
Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Download or read book Ludoliteracy written by José P. Zagal and published by Lulu.com. This book was released on 2010 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the surface, it seems like teaching about games should be easy. After all, students are highly motivated, enjoy engaging with course content, and have extensive personal experience with videogames. However, games education can be surprisingly complex.
Book Synopsis Heavy Work Investment by : Itzhak Harpaz
Download or read book Heavy Work Investment written by Itzhak Harpaz and published by Routledge. This book was released on 2014-07-17 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book deals with the concept of Heavy Work Investment (HWI) recently initiated by Snir and Harpaz. Since its introduction the interest in the general HWI model has increased considerably. The book illustrates the development of HWI conceptualization, theory, and research. It deals with the foremost HWI subtype of workaholism. However, it also compares workaholism as a "negative" HWI subtype with work devotion/passion/engagement, as a "positive" HWI subtype. Most importantly, it addresses HWI in general, including its possible situational subtypes. In view of Snir and Harpaz's claim that the study of situational heavy work investors is relatively scarce, this certainly constitutes a promising step in the right direction. Finally, it deals with timely and important topics examined by prominent international researchers on Heavy Work Investment and such issues as: personality factors of workaholism, work-life balance, cross-cultural similarities and differences in HWI, work addiction and technology, HWI and retirement, and intergenerational similarity in work investment.
Book Synopsis Awakening Africa's Sleeping Giant by : Michael L. Morris
Download or read book Awakening Africa's Sleeping Giant written by Michael L. Morris and published by World Bank Publications. This book was released on 2009 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awakening Africa's Sleeping Giant' explores the feasibility of restoring international competitiveness and growth in African agriculture through the identification of products and production systems that can underpin rapid development of a competitive commercial agriculture. Based on a careful examination of the factors that contributed to the successes achieved in Brazil and Thailand, as well as comparative analysis of evidence obtained through detailed case studies of three African countries--Mozambique, Nigeria, and Zambia--the authors argue that opportunities abound for farmers in Africa to.
Download or read book Veja written by and published by . This book was released on 1990 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Advertising by : Gerard J. Tellis
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
Book Synopsis Cultures of Mediatization by : Andreas Hepp
Download or read book Cultures of Mediatization written by Andreas Hepp and published by John Wiley & Sons. This book was released on 2013-04-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean that we can be reached on our mobile phones wherever we are and at all times? What are the cultural consequences if we are informed about ‘everything and anything important’ via television? How are our political, religious and ethnic belongings impacted through being increasingly connected by digital media? And what is the significance of all this for our everyday lives? Drawing on Hepp’s fifteen-year research expertise on media change, this book deals with questions like these in a refreshingly straightforward and readable way. ‘Cultures of mediatization’ are described as cultures whose main resources are mediated by technical media. Therefore, everyday life in cultures of mediatization is ‘moulded’ by the media. To understand this challenging media change it is inappropriate to focus on any one single medium like television, the press, mobile phones, the Internet or other forms of digital media. One has to capture the ‘mediatization’ of culture in its entirety. Cultures of Mediatization outlines how this can be done critically. In so doing, it offers a new way of thinking about our present-day media-saturated world.
