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Author : Lorna Beavers
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.E/5 ( download)
Download or read book Needs Assessment in Nonbusiness Marketing and Communication written by Lorna Beavers and published by . This book was released on 1985 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilson Ozuem
Publisher : Universal-Publishers
ISBN 13 : 1581122470
Total Pages : 273 pages
Book Rating : 4.5/5 (811 download)
Download or read book Conceptualising Marketing Communication in the New Marketing Paradigm written by Wilson Ozuem and published by Universal-Publishers. This book was released on 2005 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium. Despite growing interest, there is a dearth of research on the processual nature of communication between marketers and consumers. The overall aim of this study, therefore, is to expand our understanding of marketing communication within the computer-mediated marketing environments. This understanding is achieved in the thesis by incorporating ideas from traditional marketing communication models those based on a one-way, general outbound, linear model in which marketers deliver communication to customers and prospects and contemporary marketing communications theory within a contextualist framework, to examine the evolving marketing communication medium. Given the growing empowerment of customers through information technology that has created the interactive marketplace, the study aims to illuminate concretely that Internet exerts a mediating influence on the relationship between marketers and consumers. Following this articulation, the study considers computer-mediated marketing environments as a technological development that increases the options for marketing communications. Placing marketing communication and computer-mediated marketing environments within a historical context of technology as consistent with social constructivist framework rather than thinking about the medium as an isolated phenomenon, builds the base for understanding the opportunities and difficulties associated with marketing communications and the Internet in contrast to capabilities for marketing prior to the Internet. The current study indicates that marketing communication in the computer-mediated marketing environments possess some fundamental uniqueness, which are ancillary and augment the consumption processes. The study proposed a conceptual framework for understanding marketing communication trajectory in the evolving interactive marketplace. The framework proposed provides a new base for developing a wide range of marketing communication programmes for practitioners and academic researchers.
Author : Potocan, Vojko
Publisher : IGI Global
ISBN 13 : 1522507329
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Managerial Solutions in Non-Profit Organizations written by Potocan, Vojko and published by IGI Global. This book was released on 2016-08-23 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial Solutions in Non-Profit Organizations provides relevant theoretical frameworks and the latest empirical research findings related to the successful management of nonprofits. Providing insights into the best practices and valuable comparisons between strategies in different contexts, this book gives invaluable support for nonprofit managers, policy makers, students, and researchers.
Author : Christopher H. Lovelock
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 (512 download)
Download or read book Public and Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1984 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luurs, Geoffrey D.
Publisher : IGI Global
ISBN 13 : 1799891267
Total Pages : 602 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Communication Strategies for Taboo Topics written by Luurs, Geoffrey D. and published by IGI Global. This book was released on 2022-04-29 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.
Author : Paul N. Bloom
Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Author : Heather Savigny
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1441192026
Total Pages : 301 pages
Book Rating : 4.4/5 (411 download)
Download or read book The Problem of Political Marketing written by Heather Savigny and published by Bloomsbury Publishing USA. This book was released on 2011-11-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 887 pages
Book Rating : 4.2/5 (16 download)
Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Author : Samuel Idowu
Publisher : Springer Nature
ISBN 13 : 303125984X
Total Pages : 4043 pages
Book Rating : 4.0/5 (312 download)
Download or read book Encyclopedia of Sustainable Management written by Samuel Idowu and published by Springer Nature. This book was released on 2023-11-21 with total page 4043 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.
Author : Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 938880595X
Total Pages : pages
Book Rating : 4.3/5 (888 download)
Download or read book Business Management Practices Emerging Trends written by Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Priyanka Tripathy
Publisher : diplom.de
ISBN 13 : 3954899531
Total Pages : 76 pages
Book Rating : 4.9/5 (548 download)
Download or read book Social and Cause Related Marketing written by Priyanka Tripathy and published by diplom.de. This book was released on 2016-01-06 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Cause Related Marketing (CRM) has emerged as a top management priority in the last decade due to the growing realization that it is one of the most valuable intangible tools that firms have to gain a better corporate image from Internal as well as External Customers. Most marketing organizations do not intentionally work in isolation from the rest of society. Instead they find that greater opportunity exists if the organization is visibly accessible and involved with the public. As we’ve seen, because marketing often operates as the “public face” of an organization, when issues arise between the public and the organization marketing is often at the center. In recent years the number and variety of issues raised by the public has increased. One reason for the increase is the growing perception that marketing organizations are not just sellers of products but also have an inherent responsibility to be more socially responsible, including being more responsible for their actions and more responsive in addressing social concerns. Being socially responsible means an organization shows concern for the people and environment in which it transacts business. It also means that these values are communicated and enforced by everyone in the organization and, in some cases, with business partners, such as those who sell products to the company (e.g., suppliers of raw material for product production) and those who help the company distribute and sell to other customers (e.g., retail stores). Marketing in an NGO usually means attracting human and capital resources. NGOs today use various marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole. However, this is true only in case of some NGOs, while most of them are finding great challenge to collect funds, in building credibility, getting more people involved and in general to carry out its social activities. The book is primarily targeted to serve as text book to Post Graduate, M.Phil. and Ph.d students of research methodology in all disciplines of various universities. The book seems to be designed specifically for the students who are newcomers to research, and who may have a basic barrier with regard to the subject. The areas covered in the book follow a simple to complex approach in terms of their discussion.
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
ISBN 13 : 1522502211
Total Pages : 656 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author : S. Ratneshwar
Publisher : Psychology Press
ISBN 13 : 0415316170
Total Pages : 358 pages
Book Rating : 4.4/5 (153 download)
Download or read book The why of Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Author : Ashwani Kumar
Publisher : Anthem Press
ISBN 13 : 0857289314
Total Pages : 379 pages
Book Rating : 4.8/5 (572 download)
Download or read book Power Shifts and Global Governance written by Ashwani Kumar and published by Anthem Press. This book was released on 2011 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Power Shifts and Global Governance: Challenges from South and North’ presents an eclectic theoretical framework for emerging architectures of global governance through examining country and regional case studies from the perspective of 'great power shifts' in the twenty-first century. The book analytically and empirically explores the role of global civil society, discusses the implications of the rise of India and China, analyses regional security issues in Latin America and the Middle East and develops proposals for possible summit and UN reforms.
Author : Subramanian Senthilkannan Muthu
Publisher : Springer Nature
ISBN 13 : 3030385329
Total Pages : 172 pages
Book Rating : 4.0/5 (33 download)
Download or read book Sustainability in the Textile and Apparel Industries written by Subramanian Senthilkannan Muthu and published by Springer Nature. This book was released on 2020-03-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. The set will be of interest to researchers, engineers, industrialists, R&D managers and students working in textile chemistry, economics, materials science, and sustainable consumption and production. This volume focuses on sustainability aspects of consumerism and fashion, emphasizing the environmental issues that stem from textile care and disposal, and how many of these practices detrimentally impact the environment. Also addressed is the role of consumer knowledge and behavior associated with the clothing industry that may exacerbate these issues, and what can be done to better inform consumers about more sustainable options available to them. The case studies presented cover environmental and social sustainability in the clothing industry, and sustainable development in luxury fashion networks.
Author : Adrian Sargeant
Publisher : Routledge
ISBN 13 : 1134114907
Total Pages : 621 pages
Book Rating : 4.1/5 (341 download)
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio
Author : Susan D. Phillips
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 9780886292638
Total Pages : 428 pages
Book Rating : 4.2/5 (926 download)
Download or read book How Ottawa Spends, 1995-96 written by Susan D. Phillips and published by McGill-Queen's Press - MQUP. This book was released on 1995 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
