Marketing Communications Management

Download Marketing Communications Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136380434
Total Pages : 447 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Marketing Communications Management

Download Marketing Communications Management PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1473908337
Total Pages : 759 pages
Book Rating : 4.4/5 (739 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Marketing Communication

Download Marketing Communication PDF Online Free

Author :
Publisher : Psychology Press
ISBN 13 : 9780415230407
Total Pages : 126 pages
Book Rating : 4.2/5 (34 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communication by : Richard J. Varey

Download or read book Marketing Communication written by Richard J. Varey and published by Psychology Press. This book was released on 2002 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

Marketing Management and Communications in the Public Sector

Download Marketing Management and Communications in the Public Sector PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136504591
Total Pages : 273 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Marketing Communications Management

Download Marketing Communications Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136380442
Total Pages : 480 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Marketing Communication

Download Marketing Communication PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1134581599
Total Pages : 418 pages
Book Rating : 4.1/5 (345 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communication by : Richard Varey

Download or read book Marketing Communication written by Richard Varey and published by Routledge. This book was released on 2002-09-11 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Download The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642380913
Total Pages : 150 pages
Book Rating : 4.6/5 (423 download)

DOWNLOAD NOW!


Book Synopsis The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model by : Kwang-Yong Shin

Download or read book The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model written by Kwang-Yong Shin and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

Promotion Management & Marketing Communications

Download Promotion Management & Marketing Communications PDF Online Free

Author :
Publisher :
ISBN 13 : 9780030767487
Total Pages : 732 pages
Book Rating : 4.7/5 (674 download)

DOWNLOAD NOW!


Book Synopsis Promotion Management & Marketing Communications by : Terence A. Shimp

Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp and published by . This book was released on 1993 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Marketing Communication

Download Integrated Marketing Communication PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538101068
Total Pages : 369 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!


Book Synopsis Integrated Marketing Communication by : Robyn Blakeman

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Advertising and Communication Management

Download Advertising and Communication Management PDF Online Free

Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (89 download)

DOWNLOAD NOW!


Book Synopsis Advertising and Communication Management by : Michael L. Ray

Download or read book Advertising and Communication Management written by Michael L. Ray and published by Prentice Hall. This book was released on 1981 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Marketing Communications

Download Innovative Marketing Communications PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136395202
Total Pages : 346 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Innovative Marketing Communications by : Guy Masterman

Download or read book Innovative Marketing Communications written by Guy Masterman and published by Routledge. This book was released on 2007-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Marketing Communication Policies

Download Marketing Communication Policies PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540373225
Total Pages : 266 pages
Book Rating : 4.5/5 (43 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communication Policies by : Rainer Busch

Download or read book Marketing Communication Policies written by Rainer Busch and published by Springer Science & Business Media. This book was released on 2006-10-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Strategic Marketing Communications

Download Strategic Marketing Communications PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749429188
Total Pages : 324 pages
Book Rating : 4.4/5 (291 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing Communications by : Paul Russell Smith

Download or read book Strategic Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Marketing Management and Communications in the Public Sector

Download Marketing Management and Communications in the Public Sector PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!


Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Marketing Communications

Download Marketing Communications PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317697758
Total Pages : 445 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

Integrated Marketing Communication

Download Integrated Marketing Communication PDF Online Free

Author :
Publisher :
ISBN 13 : 9781524943820
Total Pages : pages
Book Rating : 4.9/5 (438 download)

DOWNLOAD NOW!


Book Synopsis Integrated Marketing Communication by : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)

Download or read book Integrated Marketing Communication written by THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.) and published by . This book was released on 2019-12-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communication Management

Download Marketing Communication Management PDF Online Free

Author :
Publisher :
ISBN 13 : 9788716133359
Total Pages : 358 pages
Book Rating : 4.1/5 (333 download)

DOWNLOAD NOW!


Book Synopsis Marketing Communication Management by : Otto Ottesen

Download or read book Marketing Communication Management written by Otto Ottesen and published by . This book was released on 2001 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: